Subcultures Overview

Which of the following is NOT a basis for defining a subculture?

All Hispanics in the US belong to the same subculture.

What is a consumption subculture?

A subculture based on shared values and behaviors can be identified through their unique __________.

Match the following subculture types with their examples:

What is a shared feature of consumption subcultures?

Consumption subcultures can sustain group identity without sharing physical space.

Individuals belong to multiple subcultures, and therefore, their identity is considered __________.

Subcultures

A subculture is a segment of a larger culture where members share distinguishing values and behaviors.
Subcultures are often based on:
- Nationality (e.g., Argentinian, Brazilian)
- Ethnicity (e.g., Hispanic, Hmong)
- Age (e.g., teens, Generation X)
- Geographic region (e.g., Nile valley)
- Religion (e.g., Catholic, Muslim)
Other factors also influence subculture such as gender, family type, occupation, community type, and income level.
Consumers usually belong to multiple subcultures, making assignment complex.
Considering a single ethnicity (e.g., Hispanics in the US) does not define a single subculture. Hispanic individuals from various countries (e.g., Cuban, Mexican, Puerto Rican) have different Spanish dialects and unique values/lifestyles.
Religious subcultures with different behaviors are also evident, even within Christianity (e.g., Roman Catholics, Orthodox, Protestants).

Consumption Subcultures

Consumption subcultures are distinctive groups who share a commitment to a particular product class, brand, or consumption activity.
These groups have these features:
- Identifiable social hierarchy
- Shared beliefs and values
- Unique jargon, rituals, and symbolic expressions.
Examples include hip-hop, gardening, skydiving, golfing.
Shared consumption is not necessary. Members may express a shared identity by using common jargon, rituals, and symbolic expressions, like sports fans or hobbyists.
A golf consumption subculture does not require physical participation, but rather shared enthusiasm through similar clothing and symbolic consumption.

This quiz explores the concept of subcultures, emphasizing the diversity within larger cultures based on factors such as nationality, ethnicity, and religion. It delves into how individuals often belong to multiple subcultures and the complexities of defining these groups. Test your understanding of the various influences that shape consumption subcultures and their unique characteristics.