Cultural Variation: Subculture

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What is a subculture?

A smaller culture within a dominant culture

What is an example of a subculture?

A fan of soccer

What is a counterculture?

A culture that opposes certain aspects of the dominant culture

What is cultural relativism?

The idea that other cultures must be understood based on their people's own experiences and standards

What is ethnocentrism?

The idea that one's own culture is superior to others

Who introduced the term ethnocentrism?

An American political scientist

What type of mechanism is a sanction?

External social control

Who coined the term 'McDonaldization'?

George Ritzer

What is the primary goal of the 'Efficiency' principle in McDonaldization?

To find the quickest and most cost-effective methods

What does the principle of 'Calculability' focus on?

The quantifiable aspects of products and services

What is the main goal of the 'Predictability' principle in McDonaldization?

To standardize products and services

How is control exerted over employees and customers in McDonaldization?

Through standardized procedures and technology

What do scientists study in biological evolution?

Changes in the physical body of humans

What is the primary cause of sociocultural evolution?

Climatic changes

What is the primary source of food for early humans during the Paleolithic period?

Hunting and gathering

What is the name of the period that occurred between the Paleolithic and Neolithic periods?

Mesolithic Age

What tools were used by early humans during the Paleolithic period?

Simple stone tools

What is the time period of the Paleolithic Age?

10,000 BCE to 2.6 million years ago

What was the primary source of food during the Mesolithic period?

Fishing and limited agriculture

What marked the significant shift in human society during the Neolithic period?

The transition from nomadic lifestyle to settled farming communities

Who argued that human society undergoes transformation and evolution, leading to technological advancement?

Gerhard Lenski

What is the characteristic of Horticultural and Pastoral Societies?

Large-scale cultivation using plows

What is the result of agriculture in societies, according to the text?

Raises men to a position of social dominance

What replaced the old barter system, according to the text?

Money as a common standard of exchange

What was a primary consequence of increasing population sizes in early communities?

The establishment of social structures such as governance, laws, and military organizations

Why did early civilizations often emerge near rivers?

To support the growth of large populations

Which river did the Mesopotamian Civilization emerge near?

Tigris and Euphrates rivers

What was a notable feature of the Indus Valley Civilization?

Sophisticated drainage systems

Why did the development of social structures occur in early communities?

To address the growing needs and complexities of the communities

What was a result of rising conflicts in early communities?

The establishment of social structures

Study Notes

Cultural Variation

  • Subculture: a smaller culture within the dominant culture of a society, having its own beliefs, interests, and means of interaction, while sharing certain elements of the dominant culture.
  • Examples of subcultures: sports fans, teen subculture, LGBTQIA+ subculture.

Counterculture

  • A subculture that deliberately opposes certain aspects of the dominant culture, with its own norms, values, and beliefs that may challenge or contradict the widely accepted culture of the society.
  • Example: ultraconservative groups, such as terrorist organizations and private militia groups.

Cultural Relativism

  • The idea that other cultures must be understood based on their people's own experiences and standards.

Ethnocentrism

  • Judging a culture using the viewer's own beliefs, behaviors, values, and traditions, often viewing their own culture as superior to that of others.
  • Associated with racism, stereotyping, and xenophobia.
  • Introduced by American political scientist William Graham Sumner in his book Folkways (1906).

Sanction

  • A mechanism of external social control, which can be either positive (rewards) or negative (punishments).

McDonaldization

  • The process by which the principles of the fast-food restaurant, particularly McDonald's, come to dominate various sectors of society, including both public and private life.
  • Four key principles: Efficiency, Calculability, Predictability, and Control.

Mesolithic Period

  • A period between 10,000 to 5,000 BCE, characterized by the transition from a nomadic lifestyle to settled farming communities.
  • Humans started to practice limited agriculture and fishing, and established semipermanent campsites near water sources.

Neolithic Period

  • A period between 10,000 BCE and the advent of metalworking, around 4,000 to 2,000 BCE, characterized by the transition from a nomadic lifestyle to settled farming communities.
  • Marked a significant shift in human society, with the development of social hierarchies, specialized occupations, trade networks, and the emergence of early forms of governance.

Sociopolitical Evolution

  • The process of restructuring society to address the growing needs and complexities of early communities, as argued by Gerhard Lenski.
  • 5 types of societies: Hunting and gathering, Horticultural and Pastoral, Agrarian, Industrial, and Post-industrial.

Sociopolitical Evolution Stages

  • Hunting and gathering societies: the oldest and most basic way to economic subsistence.
  • Horticultural and Pastoral societies: large-scale cultivation using plows harnessed to animals or more powerful energy sources.
  • Agrarian societies: agriculture raises men to a position of social dominance, leading to sociopolitical evolution.

Early Civilizations

  • Typically emerged near rivers, which provided a reliable source of water for agriculture and supported the growth of large populations.
  • Examples: Mesopotamian Civilization, Egyptian Civilization, Indus Valley Civilization.

Biological Evolution

  • The study of changes in the physical body of humans, such as changes in shape and size of bones, brain, dentition, and fingers.

Sociocultural Evolution

  • The changes or development in cultures from a simple form to a more complex form of human culture, resulting from human adaptation to different factors like climatic changes and population increase.
  • Three periods: Paleolithic Age, Mesolithic Age, and Neolithic Age.

Paleolithic Age

  • The Old Stone Age, lasted from around 2.6 million years ago to about 10,000 BCE.
  • Characterized by early humans being primarily hunter-gatherers, relying on hunting animals and gathering wild plants for survival.

Mesolithic Age

  • The Middle Stone Age, occurred between the end of the Paleolithic period and the beginning of the Neolithic period, around 10,000 to 5,000 BCE.
  • Humans started to settle in more permanent locations, establishing semipermanent campsites near water sources, and practicing limited agriculture and fishing.

Explore the concept of subculture, a smaller culture within a dominant society. Learn about examples of subcultures, including sports fans, teen groups, and LGBTQIA+, and how they interact with the dominant culture.

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