Consumer Behavior Chapter 04 Quiz
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Questions and Answers

What does consumer buying behavior refer to?

  • The buying behavior of ultimate consumers for personal or household use (correct)
  • The purchasing behavior of individuals for business purposes
  • The decision-making processes related to business purchases
  • The purchasing behavior of businesses for their own use

    • What is the role of the 'Influencer' in the decision-making unit?

  • The person who attempts to persuade others in the group concerning the outcome of the decision (correct)
  • The individual responsible for using the product
  • The individual with the power or financial authority to make the decision
  • The person who begins the process of considering the purchase

    • What is 'Routinized response behavior' in consumer problem solving?

  • The buying behavior for frequently purchased low-cost items requiring little effort (correct)
  • The information search for a purchase decision
  • The process of considering the purchase
  • The evaluation of alternatives before purchase

    • What is the purpose of Snickers using advertising messages to simulate impulse purchasing?

    <p>To encourage quick and unplanned purchasing</p> Signup and view all the answers

    In the consumer decision-making process, what comes after 'Information search'?

    <p>Evaluation of alternatives</p> Signup and view all the answers

    What type of problem solving process is employed when purchasing unfamiliar, expensive, or infrequently bought products?

    <p>Extended problem solving</p> Signup and view all the answers

    Which choice criteria are used when evaluating alternatives in consumer decision-making?

    <p>Reliability, Style/looks, Economic</p> Signup and view all the answers

    What influences can affect consumer purchasing behavior?

    <p>Personal Influences, Culture, Emotional triggers</p> Signup and view all the answers

    What are the determinants of the extent of problem solving according to the text?

    <p>Self-image, Level of involvement, Social factors</p> Signup and view all the answers

    What is meant by the involvement level of involvement according to the text?

    <p>The degree of interest in a product and the importance of the product for a person</p> Signup and view all the answers

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