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Consumer Decision-Making Processes Quiz

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Questions and Answers

What does the U.S. Census Bureau gather information about?

Household relationships and demographics (correct)

Geographic areas for retail stores

Customer transaction records

Retail trade areas

What is the PRIMARY TRADING AREA based on?

Customer transaction records

Geographic area for retail stores

Household demographics

Location of the retail store (correct)

What kind of data do retailers typically have to map out the trade area?

Census household information

POS data and traffic studies data (correct)

Geographic area data

Traffic studies data

What does the FRINGE TRADING AREA refer to?

City or town where the store is located Signup and view all the answers

Which data source provides information about the longest drive a customer is willing to make to a retail store?

Traffic studies and canvassing parking lots Signup and view all the answers

What defines the RETAIL TRADE AREA?

Area from where customers are drawn Signup and view all the answers

What type of information is available from marketing analytics firms for mapping out trade areas?

POS data and traffic studies data Signup and view all the answers

Who becomes the actor at a certain point in the process of purchasing an item?

Consumer Signup and view all the answers

What does POINT-OF-SALE (POS) DATA refer to?

Data used by retailers for mapping trade areas Signup and view all the answers

What does SECONDARY TRADING AREA refer to?

The shopping center or area where the store is located Signup and view all the answers