Questions and Answers
What does the U.S. Census Bureau gather information about?
Household relationships and demographics
What is the PRIMARY TRADING AREA based on?
Location of the retail store
What kind of data do retailers typically have to map out the trade area?
POS data and traffic studies data
What does the FRINGE TRADING AREA refer to?
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Which data source provides information about the longest drive a customer is willing to make to a retail store?
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What defines the RETAIL TRADE AREA?
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What type of information is available from marketing analytics firms for mapping out trade areas?
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Who becomes the actor at a certain point in the process of purchasing an item?
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What does POINT-OF-SALE (POS) DATA refer to?
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What does SECONDARY TRADING AREA refer to?
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