Consumer Behavior Model and Influencing Characteristics
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Questions and Answers

Which of the following consumer characteristics can influence consumer behavior?

  • Eye color, birthplace, height
  • Favorite color, shoe size, blood type
  • Age, gender, income, education level (correct)
  • Favorite music genre, pet preference, travel history
  • How can consumer characteristics influence consumer behavior?

  • By impacting decision-making processes and preferences (correct)
  • By influencing the weather and climate
  • By determining the price of goods
  • By regulating social media usage
  • Why does consumer psychology start with understanding the customers' needs?

  • Because it's a random choice made by marketers
  • Because it's a legal requirement
  • Because needs become motivations for customers (correct)
  • Because it's a tradition in marketing
  • Which level of needs in Maslow's hierarchy includes concerns about personal security and stability?

    <p>Safety Needs</p> Signup and view all the answers

    What level of needs in Maslow's hierarchy covers basic necessities like food, water, and shelter?

    <p>Physiological Needs</p> Signup and view all the answers

    Which stage of the consumers’ buying decision process involves identifying a need or a problem?

    <p>Problem Recognition</p> Signup and view all the answers

    During which stage of the consumers’ buying decision process do consumers gather information about available options?

    <p>Information Search</p> Signup and view all the answers

    What is the main focus of the evaluation of alternatives stage in the consumers’ buying decision process?

    <p>Comparing various products to make a choice</p> Signup and view all the answers

    Which stage of the consumers’ buying decision process involves making the actual purchase?

    <p>Purchase Decision</p> Signup and view all the answers

    In which stage of the consumers’ buying decision process do consumers reflect on the purchase and its satisfaction?

    <p>Post-Purchase Evaluation</p> Signup and view all the answers

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