10 Questions
Which of the following consumer characteristics can influence consumer behavior?
Age, gender, income, education level
How can consumer characteristics influence consumer behavior?
By impacting decision-making processes and preferences
Why does consumer psychology start with understanding the customers' needs?
Because needs become motivations for customers
Which level of needs in Maslow's hierarchy includes concerns about personal security and stability?
Safety Needs
What level of needs in Maslow's hierarchy covers basic necessities like food, water, and shelter?
Physiological Needs
Which stage of the consumers’ buying decision process involves identifying a need or a problem?
Problem Recognition
During which stage of the consumers’ buying decision process do consumers gather information about available options?
Information Search
What is the main focus of the evaluation of alternatives stage in the consumers’ buying decision process?
Comparing various products to make a choice
Which stage of the consumers’ buying decision process involves making the actual purchase?
Purchase Decision
In which stage of the consumers’ buying decision process do consumers reflect on the purchase and its satisfaction?
Post-Purchase Evaluation
Explore the model of consumer behavior and how consumer characteristics such as age, gender, income, education level, lifestyle values, and religion influence purchasing decisions. Examples are linked to illustrate the impact of these characteristics on consumer behavior and decision-making.
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