Podcast
Questions and Answers
Which of the following consumer characteristics can influence consumer behavior?
Which of the following consumer characteristics can influence consumer behavior?
- Eye color, birthplace, height
- Favorite color, shoe size, blood type
- Age, gender, income, education level (correct)
- Favorite music genre, pet preference, travel history
How can consumer characteristics influence consumer behavior?
How can consumer characteristics influence consumer behavior?
- By impacting decision-making processes and preferences (correct)
- By influencing the weather and climate
- By determining the price of goods
- By regulating social media usage
Why does consumer psychology start with understanding the customers' needs?
Why does consumer psychology start with understanding the customers' needs?
- Because it's a random choice made by marketers
- Because it's a legal requirement
- Because needs become motivations for customers (correct)
- Because it's a tradition in marketing
Which level of needs in Maslow's hierarchy includes concerns about personal security and stability?
Which level of needs in Maslow's hierarchy includes concerns about personal security and stability?
What level of needs in Maslow's hierarchy covers basic necessities like food, water, and shelter?
What level of needs in Maslow's hierarchy covers basic necessities like food, water, and shelter?
Which stage of the consumers’ buying decision process involves identifying a need or a problem?
Which stage of the consumers’ buying decision process involves identifying a need or a problem?
During which stage of the consumers’ buying decision process do consumers gather information about available options?
During which stage of the consumers’ buying decision process do consumers gather information about available options?
What is the main focus of the evaluation of alternatives stage in the consumers’ buying decision process?
What is the main focus of the evaluation of alternatives stage in the consumers’ buying decision process?
Which stage of the consumers’ buying decision process involves making the actual purchase?
Which stage of the consumers’ buying decision process involves making the actual purchase?
In which stage of the consumers’ buying decision process do consumers reflect on the purchase and its satisfaction?
In which stage of the consumers’ buying decision process do consumers reflect on the purchase and its satisfaction?
