Consumer Behavior Model and Influencing Characteristics

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Questions and Answers

Which of the following consumer characteristics can influence consumer behavior?

  • Eye color, birthplace, height
  • Favorite color, shoe size, blood type
  • Age, gender, income, education level (correct)
  • Favorite music genre, pet preference, travel history

How can consumer characteristics influence consumer behavior?

  • By impacting decision-making processes and preferences (correct)
  • By influencing the weather and climate
  • By determining the price of goods
  • By regulating social media usage

Why does consumer psychology start with understanding the customers' needs?

  • Because it's a random choice made by marketers
  • Because it's a legal requirement
  • Because needs become motivations for customers (correct)
  • Because it's a tradition in marketing

Which level of needs in Maslow's hierarchy includes concerns about personal security and stability?

<p>Safety Needs (B)</p> Signup and view all the answers

What level of needs in Maslow's hierarchy covers basic necessities like food, water, and shelter?

<p>Physiological Needs (A)</p> Signup and view all the answers

Which stage of the consumers’ buying decision process involves identifying a need or a problem?

<p>Problem Recognition (C)</p> Signup and view all the answers

During which stage of the consumers’ buying decision process do consumers gather information about available options?

<p>Information Search (C)</p> Signup and view all the answers

What is the main focus of the evaluation of alternatives stage in the consumers’ buying decision process?

<p>Comparing various products to make a choice (A)</p> Signup and view all the answers

Which stage of the consumers’ buying decision process involves making the actual purchase?

<p>Purchase Decision (A)</p> Signup and view all the answers

In which stage of the consumers’ buying decision process do consumers reflect on the purchase and its satisfaction?

<p>Post-Purchase Evaluation (B)</p> Signup and view all the answers

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