Consumer Behavior Chapter 8 Quiz
10 Questions
1 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is an attitude object (AO) according to the text?

  • A specific evaluation of objects only
  • A specific evaluation of people only
  • A specific evaluation of issues only
  • A general evaluation of people, objects, or issues (correct)

    • What does the Utilitarian Function of attitudes advocate?

  • Actions that foster happiness or pleasure (correct)
  • Actions that oppose happiness or pleasure
  • Actions that foster unhappiness or harm
  • Actions that cause harm or unhappiness

    • What is the main focus of persuasion according to the text?

  • A passive attempt to change attitudes
  • A passive attempt to reinforce attitudes
  • An active attempt to change attitudes (correct)
  • An active attempt to reinforce attitudes

    • Why do people tend to buy different kinds of clothes for different occasions according to the text?

    <p>To fit in and cause relief</p> Signup and view all the answers

    What is the nature of attitudes according to the text?

    <p>General evaluations that tend to last</p> Signup and view all the answers

    What is an attitude object (AO) according to the text?

    <p>A general evaluation of people, objects, or issues</p> Signup and view all the answers

    What is the main focus of persuasion according to the text?

    <p>An active attempt to change attitudes</p> Signup and view all the answers

    What does the Utilitarian Function of attitudes advocate?

    <p>Advocates actions that foster happiness or pleasure and oppose actions that cause unhappiness or harm</p> Signup and view all the answers

    What is the nature of attitudes according to the text?

    <p>General evaluation of people, objects, or issues that tend to last</p> Signup and view all the answers

    Why do people tend to buy different kinds of clothes for different occasions according to the text?

    <p>Having suited clothing for each occasion will help people fit in and cause relief.</p> Signup and view all the answers

    More Like This

    Impact of Television Programs on Consumer Attitudes
    18 questions

    Impact of Television Programs on Consumer Attitudes

    SwiftXylophone avatar
    SwiftXylophone
    Consumer Attitudes and Behavior Chapter 6
    15 questions

    Consumer Attitudes and Behavior Chapter 6

    StimulatingVanadium avatar
    StimulatingVanadium
    Consumer Behavior Chapter 11 Review
    47 questions

    Consumer Behavior Chapter 11 Review

    KeenMaxwell9176 avatar
    KeenMaxwell9176
    Consumer Behavior Quiz
    31 questions

    Consumer Behavior Quiz

    AvidSugilite3992 avatar
    AvidSugilite3992
    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser