Consumer Behavior Chapter 8 Quiz
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Questions and Answers

What is an attitude object (AO) according to the text?

  • A specific evaluation of objects only
  • A specific evaluation of people only
  • A specific evaluation of issues only
  • A general evaluation of people, objects, or issues (correct)

What does the Utilitarian Function of attitudes advocate?

  • Actions that foster happiness or pleasure (correct)
  • Actions that oppose happiness or pleasure
  • Actions that foster unhappiness or harm
  • Actions that cause harm or unhappiness

What is the main focus of persuasion according to the text?

  • A passive attempt to change attitudes
  • A passive attempt to reinforce attitudes
  • An active attempt to change attitudes (correct)
  • An active attempt to reinforce attitudes

Why do people tend to buy different kinds of clothes for different occasions according to the text?

<p>To fit in and cause relief (C)</p> Signup and view all the answers

What is the nature of attitudes according to the text?

<p>General evaluations that tend to last (C)</p> Signup and view all the answers

What is an attitude object (AO) according to the text?

<p>A general evaluation of people, objects, or issues (C)</p> Signup and view all the answers

What is the main focus of persuasion according to the text?

<p>An active attempt to change attitudes (B)</p> Signup and view all the answers

What does the Utilitarian Function of attitudes advocate?

<p>Advocates actions that foster happiness or pleasure and oppose actions that cause unhappiness or harm (C)</p> Signup and view all the answers

What is the nature of attitudes according to the text?

<p>General evaluation of people, objects, or issues that tend to last (D)</p> Signup and view all the answers

Why do people tend to buy different kinds of clothes for different occasions according to the text?

<p>Having suited clothing for each occasion will help people fit in and cause relief. (C)</p> Signup and view all the answers

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