Podcast
Questions and Answers
Which attitude towards uncontrollable events is more common in fatalistic societies?
Which attitude towards uncontrollable events is more common in fatalistic societies?
Americans generally consider nature to be something to be admired.
Americans generally consider nature to be something to be admired.
False
What organization has conducted a global comparison of values across nearly 100 countries since 1981?
What organization has conducted a global comparison of values across nearly 100 countries since 1981?
World Values Survey
People in societies with a more ________ attitude tend to make fewer formal complaints after an unsatisfactory purchase.
People in societies with a more ________ attitude tend to make fewer formal complaints after an unsatisfactory purchase.
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Match the following views on nature with the corresponding societies:
Match the following views on nature with the corresponding societies:
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What are the three categories of values that impact consumer behavior?
What are the three categories of values that impact consumer behavior?
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Self-oriented values are primarily focused on the needs and desires of the group rather than the individual.
Self-oriented values are primarily focused on the needs and desires of the group rather than the individual.
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What is instrumental materialism?
What is instrumental materialism?
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Many _______ in Asia consume vegetarian meals on the first and fifteenth day of each lunar month.
Many _______ in Asia consume vegetarian meals on the first and fifteenth day of each lunar month.
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Which of the following is an example of values affecting consumer behavior?
Which of the following is an example of values affecting consumer behavior?
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Match the following terms with their definitions:
Match the following terms with their definitions:
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What role does religion play in consumer behavior in Thailand?
What role does religion play in consumer behavior in Thailand?
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Democratic societies typically value individual rights over the rights of the group.
Democratic societies typically value individual rights over the rights of the group.
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What percentage of older generations in parts of Latin America view work as a negative pursuit?
What percentage of older generations in parts of Latin America view work as a negative pursuit?
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In cultures that value individualism, collective activity is often prioritized over personal initiative.
In cultures that value individualism, collective activity is often prioritized over personal initiative.
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What does instrumental materialism refer to?
What does instrumental materialism refer to?
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In Muslim cultures, there is a strong emphasis on _____ in the context of sensual gratification.
In Muslim cultures, there is a strong emphasis on _____ in the context of sensual gratification.
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Match the following terms related to materialism with their definitions:
Match the following terms related to materialism with their definitions:
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Which generation showed a lower view of work as a negative pursuit in both the US and Hong Kong?
Which generation showed a lower view of work as a negative pursuit in both the US and Hong Kong?
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Diversity is valued more highly than uniformity in cultures that embrace a variety of beliefs.
Diversity is valued more highly than uniformity in cultures that embrace a variety of beliefs.
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What societal view does a high score on Belk's dimensions of materialism indicate?
What societal view does a high score on Belk's dimensions of materialism indicate?
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In a collectivist culture, consumption decisions are often based on _____ consensus.
In a collectivist culture, consumption decisions are often based on _____ consensus.
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Match the following orientations with their descriptions:
Match the following orientations with their descriptions:
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Which country is identified as the cleanest according to an environmental performance index?
Which country is identified as the cleanest according to an environmental performance index?
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The emphasis on cleanliness is less pronounced in the US compared to other countries.
The emphasis on cleanliness is less pronounced in the US compared to other countries.
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What is one example of terminal materialism?
What is one example of terminal materialism?
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High levels of _____ may lead to acceptance of comparative advertisements in competitive societies.
High levels of _____ may lead to acceptance of comparative advertisements in competitive societies.
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Study Notes
Cultural Values and Consumer Behavior
- Values represent a society's ideals regarding what's important and how to pursue them.
- Democratic and modern societies often prioritize liberty, equality, and individual rights, while traditional societies might emphasize group or tribal rights.
- Values influence consumer behavior through attitudes and actions, as demonstrated by the value-attitude-behavior hierarchy model.
- Cultural values affecting consumer behavior fall into three categories: self-oriented, other-oriented, and environment-oriented.
Self-Oriented Values
- These values reflect individual goals and priorities in life.
- Religiosity: Religious practices significantly influence consumer behavior, from dietary choices to societal rituals. Examples include observing religious holidays, dietary restrictions (halal, kosher, vegetarianism), and monastic practices.
- Materialism: Two types exist: instrumental (acquiring items for a purpose) and terminal (acquiring items for the sake of owning them).
- Work ethic: The value placed on work versus leisure differs across cultures. While work is sometimes viewed negatively, particularly in older generations of Latin America, generations in other cultures, like the US and Hong Kong, might share a similar negative view.
Other-Oriented Values
- These values depict relationships among individuals and groups within a society.
- Individualism vs. collectivism: Cultures valuing individual initiative might lead to more personalized consumer decisions, whereas collectivist cultures focus on group consensus. Consumer attitudes towards foreign products and advertising can be influenced by this value.
- Diversity vs. uniformity: Societies embracing diversity accept a broader range of tastes and preferences, unlike those prioritizing uniformity.
- Extended vs. nuclear family: The strength of family obligations varies across cultures. Extended families might shop together, while nuclear families might make decisions independently.
- Youth vs. age: Societies valuing older generations might have different consumer priorities than those focusing on youth and modernity.
- Competitiveness vs. cooperation: The tendency towards competition or cooperation influences advertising acceptance. Competition-driven societies might embrace comparative ads, while cooperation-focused societies view them negatively.
Environment-Oriented Values
- These values address a society's relationship with its economic, technical, and physical environment.
- Cleanliness: The degree to which cleanliness is prioritized beyond basic health needs varies. This impacts consumer goods such as hygiene products.
- Tradition vs. change: The comfort level with accepting change varies; some cultures easily adapt to new products and concepts, while others are more hesitant.
- Risk-taking vs. security: Societies valuing status or wealth might find ads emphasizing these appealing. Risk-taking and security orientation influences consumer decisions.
- Problem-solving vs. fatalism: Societies with a problem-solving approach might react more actively to unsatisfactory purchases. A fatalistic approach may lead to less complaint.
- Nature: Attitudes towards nature vary, influencing consumer behavior like packaging preferences and recycling practices.
Global Values
- The World Values Survey has been comparing values across many countries since 1981. Its data and methodology are available online.
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Description
Explore the intricate relationship between cultural values and consumer behavior. This quiz examines self-oriented values, including religiosity and materialism, and how they shape individual consumer choices. Understand how these values influence purchasing decisions and reflect societal ideals.
