Consumer Behavior Chapter 11 Review

Natalie's reaction to Macy's reflects her?

Which scenario illustrates the cognitive component of a consumer's attitude toward an object?

Which statement by a consumer illustrates the affective component of the consumer's attitude toward an object?

Match the type of benefit to its correct example:

Which statement best illustrates the behavioral component of an attitude?

An enduring organization of emotional, cognitive, motivational, and perceptual processes with respect to some aspect of one's environment is known as a(n)?

The beliefs of a consumer about an object reflect the _____ component of a consumer's attitude.

Which factors account for inconsistencies between measures of consumer beliefs and feelings toward a product and observations of actual consumer behavior?

Which component of attitude is represented by the emotional reactions or feelings of a consumer to an object?

Match the type of benefit to its correct description:

Select the four basic marketing strategies that can be adopted to alter the cognitive structure of a consumer's attitude toward a product.

The tendency of a consumer to respond to an activity or object in a certain way is referred to as the _____ component of an attitude.

What are the three basic approaches marketers use to directly increase the affective component of a consumer's attitude toward their products?

When marketers focus on inducing people to buy a product while ensuring that the purchase experience is rewarding for the consumers, this tactic is based on _____ conditioning.

Identify the factors that account for inconsistencies between measures of consumer beliefs and feelings toward a product and observations of actual consumer behavior. (Select all that apply)

Four basic marketing strategies—change beliefs, shift importance, add beliefs, and change ideal—are all used to alter the ______ structure of a consumer's attitude.

Three basic approaches—classical conditioning, affect toward the ad itself, and mere exposure—are all used to alter the ______ structure of a consumer's attitude.

Select the three factors that are integrated into the elaboration likelihood model in order to understand attitudes.

Through operant conditioning, marketers attempt to change the _____ component of a consumer's attitude toward a product before changing affect or cognition.

A central cue for _____ products is represented by emotions, which in turn influence attitudes under high involvement.

Promotional messages are avoided by consumers when these messages are?

In the context of marketing, the formation and change of consumer attitudes under varying conditions of involvement are explained by a theory known as the?

When competing brands are functionally comparable in a competitive situation, brands with _____ cues in its advertising are preferred by highly involved consumers.

In the context of influencing consumer attitude, persuading consumers becomes easier when the source is considered?

The successful use of a product, service, or idea is recounted by the typical member of a target market in a _____ ad.

When consumers encounter promotional messages that are counter to their attitudes, they tend to?

Select all the reasons why the use of celebrity sources in advertising is effective.

The threat of negative consequences is used by advertisement campaigns if behaviors or attitudes are not altered. This type of advertisement is said to have _____ appeal.

A source is generally considered trustworthy if it lacks ulterior motive and provides complete and accurate information.

A disadvantage of humorous advertisements is that?

'Spuming Lather' is a brand of laundry detergent. The product is promoted through live accounts of people who are satisfied with the product. This type of advertising is an example of a(n)?

The features or benefits of two or more brands are directly compared by advertisements.

Which of the following are risks for a company associated with using celebrity endorsements in its advertising? (Select all that apply)

Emotional advertisements enhance persuasion by increasing which of the following?

In situations where creating fear may not be enough, how can the effectiveness of advertisements be increased using fear appeal?

Using two-sided messages in advertisements and sales presentations is typically more effective than employing one-sided messages when?

One of two equivalent value outcomes is presented either in positive or negative terms. This is referred to as?

Which of the following conditions usually lead to an increase in the overall effectiveness of a humorous ad?

A marketer needs to know the _____ to define appropriate benefit segments.

Which of the following are negative consequences that can result from comparative ads for a sponsor brand? (Select all that apply)

Which appeal applies to an advertisement designed to elicit a positive affective response from an audience rather than provide arguments or information?

Match the types of promotional messages to their appropriate descriptions:

_____ framing focuses on only a single attribute of a product, while _____ framing concentrates on the positive consequences of performing or the negative consequences of not performing an act.

Consumers are grouped or divided on the basis of their most important attribute or attributes. This practice is referred to as?

Drag and drop the types of ad situations against the corresponding types of message framing in which these situations are most effective:

In this scenario, match the steps Red Trumpet is most likely to take to develop the best product with the appropriate actions taken by the company:

A company's advertisement shows its product side-by-side with a competing product. The advertisement lists all the reasons why the company's product is superior. This is an example of ______ advertising.