Advertising and Business Organization - I

Defining Advertising Goals for Measured Advertising Results.

Unawareness, Awareness, Understanding of the offer, Conviction, and Action.

Without effective advertising management, media campaigns are often not fruitful.

<p>It helps identify the target population and reasons for their potential interest in the product.</p> Signup and view all the answers

<p>Customers play a vital role as their needs and preferences are key to the campaign's success.</p> Signup and view all the answers

<p>They must create specifications for the entire advertising campaign.</p> Signup and view all the answers

<p>A successful campaign reaches the right customers and generates the expected revenue.</p> Signup and view all the answers

<p>Advertising management requires inspiration and creativity to launch effective campaigns.</p> Signup and view all the answers

<p>What, Who, Why, How, and When.</p> Signup and view all the answers

<p>The AIDA model involves four stages: Attention, Interest, Desire, and Action, aimed at guiding consumer behavior in an advertising campaign.</p> Signup and view all the answers

<p>The Five Stage Model focuses on Awareness, Interest, Evaluation, Trial, and Adoption.</p> Signup and view all the answers

<p>The Six Stage Model includes Awareness, Knowledge, Liking, Preference, Conviction, and Purchase, emphasizing cognitive evaluations before the buying step.</p> Signup and view all the answers

<p>Advertising Management is a part of the IMC process, which coordinates various promotional strategies to deliver a unified message to the target audience.</p> Signup and view all the answers

<p>Campaign management refers to the planning, execution, and assessment of advertising campaigns to achieve defined objectives.</p> Signup and view all the answers

<p>Consumer responses are crucial as they guide the development and adjustment of advertising strategies to effectively reach the target audience.</p> Signup and view all the answers

<p>Scheduling is important to ensure timely execution of campaign components and to anticipate responses from the audience.</p> Signup and view all the answers

<p>To inform people about the product, convince them to buy it, and ensure its availability.</p> Signup and view all the answers

<p>Conducting market research.</p> Signup and view all the answers

<p>It allows marketers to identify who will buy the product and tailor messages accordingly.</p> Signup and view all the answers

<p>Media costs, presentation expenses, and necessary paperwork.</p> Signup and view all the answers

<p>Choosing colors, graphics, music, voiceovers, and overall message delivery style.</p> Signup and view all the answers

<p>The selected media must effectively reach the target customers.</p> Signup and view all the answers

<p>Scheduling ensures that ads appear at the right time for maximum visibility.</p> Signup and view all the answers

<p>Print media like newspapers and magazines, and electronic media like television and radio.</p> Signup and view all the answers

<p>To provide information about new products, promotions, or functionalities to the targeted audience.</p> Signup and view all the answers

<p>Induced advertising aims to persuade customers to prefer a specific brand over competitors and encourages immediate purchases.</p> Signup and view all the answers

<p>To remind consumers of upcoming needs, prompting them to purchase products in advance.</p> Signup and view all the answers

<p>By providing detailed information about product prices, functionalities, and upcoming promotions.</p> Signup and view all the answers

<p>To create a unified and seamless experience for consumers across all marketing channels.</p> Signup and view all the answers

<p>It helps to shape consumer attitudes and encourages them to switch brands, enhancing market competition.</p> Signup and view all the answers

<p>Advertising, public relations, and social media.</p> Signup and view all the answers

<p>By delivering an engaging consumer experience and optimizing communication.</p> Signup and view all the answers

<p>It combines traditional and new media practices for a more effective marketing strategy.</p> Signup and view all the answers

<p>IMC encourages the integration of separate marketing disciplines into a concerted effort.</p> Signup and view all the answers

<p>Social media marketing, digital media, journalism, and public relations.</p> Signup and view all the answers

<p>It helps tailor marketing messages to meet the specific needs and preferences of consumers.</p> Signup and view all the answers

<p>By aligning marketing strategies with the organization's overall aims and maintenance needs.</p> Signup and view all the answers

<p>The primary purpose of IMC is to create, execute, and track multi-channel advertising and communication messages that target and influence specific audiences.</p> Signup and view all the answers

<p>The rise of data-driven marketing has led to an increase in bachelor's and master's programs in IMC that focus on coordinating marketing and public relations.</p> Signup and view all the answers

<p>Consumers can order pizza using Twitter and text messages through the Domino's AnyWare campaign.</p> Signup and view all the answers

<p>Advertising campaigns consist of groups of messages that share similar themes and are placed across different media within fixed time frames.</p> Signup and view all the answers

<p>Consumer profiles in Domino's system allow for pre-saved go-to orders, streamlining the ordering process for repeat customers.</p> Signup and view all the answers

<p>IMC strategies leverage consumer attitudes, shopping patterns, and buying preferences to create impactful advertisements.</p> Signup and view all the answers

<p>Defining the 'why' clarifies the objectives of the advertising campaign, guiding the overall strategy and message.</p> Signup and view all the answers

<p>Two benefits include reaching a broader audience and increasing engagement through diverse touchpoints.</p> Signup and view all the answers