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Questions and Answers
What is the primary purpose of most advertisements?
Where can you find examples of advertising?
What is one of the consumer rights?
What is responsible consumption?
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Why do companies use advertisements?
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What is one way to be a more responsible consumer?
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What is a consequence of irresponsible consumption?
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What is a consumer right related to product quality?
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What does gender equality refer to according to the UN?
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What is a result of stereotyping?
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In the mid-20th century, what was the main social function of a woman in Spain?
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What has provided employment opportunities for women in Spain?
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What is the gender pay gap in Spain in the year 2020?
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What is the name of the law passed in May 2022 in Spain that guarantees sexual freedom and is against gender abuse?
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Study Notes
Why Companies Advertise
- Companies advertise to inform consumers about their products and persuade them to buy.
- Advertisements aim to attract attention and, in most cases, sell a product.
Types of Advertising
- Advertisements can be found on TV and radio, in newspapers and magazines, on the Internet, and in the street.
Consumer Rights
- As a consumer, you have the right to:
- Safety: protection from buying harmful products
- Choice: access to a variety of products and services
- Consumer education: knowledge and skills to make informed decisions
- Information: knowledge about product quality, quantity, and price
- Being heard: having opinions listened to and respected
- Refund: the right to a refund in case of unfair trade
Responsible Consumption
- Advertising can lead to overconsumption, but being a responsible consumer means buying only what's needed.
- Benefits of responsible consumption include:
- Energy and resource conservation (e.g., water)
- Ways to be a more responsible consumer:
- Buy local, seasonal fruit and vegetables
- Stick to your shopping list and choose products with minimal packaging
- Recycle and reuse products
- Buy second-hand products when possible
Gender Equality
- Gender equality refers to the equal rights, responsibilities, and opportunities of women and men, girls and boys.
Gender Stereotypes
- A stereotype is an idea or belief based on tradition, social influence, ideas, art, or appearance.
- Stereotyping can affect someone's feelings or attitudes and lead to unfair behavior or action.
- Knowing the facts helps avoid believing in stereotypes.
Gender Equality in Spain
- In the mid-20th century, a woman's main social function was being a mother, and they needed their husband's approval to work, own property, or travel.
- Today, women in Spain have the right to work, own property, travel, get an education, vote in elections, and be elected as prime minister.
- Globalization has provided many employment opportunities for women.
- However, gender inequality still exists, with women earning 9.5% less money than men in Spain in 2020 (gender pay gap).
Progress toward Gender Equality in Spain
- According to Eurostat, 49.5% of people working in science and engineering in Spain were women in 2020.
- In May 2022, the Spanish parliament approved the "Only yes means yes" (Solo sí es sí) law, guaranteeing sexual freedom and combating gender abuse.
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Description
Learn about the purpose and types of advertising, and how they affect consumer rights.