14 Questions
What is the primary purpose of most advertisements?
To sell products or services
Where can you find examples of advertising?
On the TV, radio, in newspapers, magazines, and on the street
What is one of the consumer rights?
The right to access a variety of products and services
What is responsible consumption?
Buying and using only what we need
Why do companies use advertisements?
To tell consumers about their products and convince them to buy
What is one way to be a more responsible consumer?
Buying local, seasonal fruit and vegetables
What is a consequence of irresponsible consumption?
Wasting energy and resources
What is a consumer right related to product quality?
The right to safety
What does gender equality refer to according to the UN?
The equal rights, responsibilities and opportunities of women and men and girls and boys
What is a result of stereotyping?
It leads to unfair behavior or action
In the mid-20th century, what was the main social function of a woman in Spain?
To be a mother
What has provided employment opportunities for women in Spain?
Globalisation
What is the gender pay gap in Spain in the year 2020?
Women earned 9.5% less than men
What is the name of the law passed in May 2022 in Spain that guarantees sexual freedom and is against gender abuse?
Only yes means yes
Study Notes
Why Companies Advertise
- Companies advertise to inform consumers about their products and persuade them to buy.
- Advertisements aim to attract attention and, in most cases, sell a product.
Types of Advertising
- Advertisements can be found on TV and radio, in newspapers and magazines, on the Internet, and in the street.
Consumer Rights
- As a consumer, you have the right to:
- Safety: protection from buying harmful products
- Choice: access to a variety of products and services
- Consumer education: knowledge and skills to make informed decisions
- Information: knowledge about product quality, quantity, and price
- Being heard: having opinions listened to and respected
- Refund: the right to a refund in case of unfair trade
Responsible Consumption
- Advertising can lead to overconsumption, but being a responsible consumer means buying only what's needed.
- Benefits of responsible consumption include:
- Energy and resource conservation (e.g., water)
- Ways to be a more responsible consumer:
- Buy local, seasonal fruit and vegetables
- Stick to your shopping list and choose products with minimal packaging
- Recycle and reuse products
- Buy second-hand products when possible
Gender Equality
- Gender equality refers to the equal rights, responsibilities, and opportunities of women and men, girls and boys.
Gender Stereotypes
- A stereotype is an idea or belief based on tradition, social influence, ideas, art, or appearance.
- Stereotyping can affect someone's feelings or attitudes and lead to unfair behavior or action.
- Knowing the facts helps avoid believing in stereotypes.
Gender Equality in Spain
- In the mid-20th century, a woman's main social function was being a mother, and they needed their husband's approval to work, own property, or travel.
- Today, women in Spain have the right to work, own property, travel, get an education, vote in elections, and be elected as prime minister.
- Globalization has provided many employment opportunities for women.
- However, gender inequality still exists, with women earning 9.5% less money than men in Spain in 2020 (gender pay gap).
Progress toward Gender Equality in Spain
- According to Eurostat, 49.5% of people working in science and engineering in Spain were women in 2020.
- In May 2022, the Spanish parliament approved the "Only yes means yes" (Solo sí es sí) law, guaranteeing sexual freedom and combating gender abuse.
Learn about the purpose and types of advertising, and how they affect consumer rights.
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