Podcast
Questions and Answers
What is the main purpose of exclusive distribution?
What is the main purpose of exclusive distribution?
- To allow resellers to carry competing brands
- To reduce the selling efforts of resellers
- To have a wide distribution network
- To limit the number of intermediaries and maintain control (correct)
Which statement is true about selective distribution?
Which statement is true about selective distribution?
- It requires less control compared to intensive distribution.
- It involves using more than a few but less than all intermediaries. (correct)
- It involves using all possible intermediaries.
- It helps in gaining market coverage at high costs.
What does intensive distribution aim to achieve?
What does intensive distribution aim to achieve?
- Low selling efforts from intermediaries
- Extensive market coverage with less control (correct)
- Limited market coverage with high control
- High cost distribution strategy
In exclusive distribution, why is it important that resellers must not carry competing brands?
In exclusive distribution, why is it important that resellers must not carry competing brands?
What distinguishes selective distribution from exclusive distribution?
What distinguishes selective distribution from exclusive distribution?
Which distribution strategy involves promising distributors selective distribution?
Which distribution strategy involves promising distributors selective distribution?
What is a characteristic of a strategy of intensive distribution?
What is a characteristic of a strategy of intensive distribution?
Why do manufacturers sometimes move from exclusive or selective distribution to more intensive distribution?
Why do manufacturers sometimes move from exclusive or selective distribution to more intensive distribution?
What is a potential consequence of a fashion goods manufacturer transitioning to more intensive distribution?
What is a potential consequence of a fashion goods manufacturer transitioning to more intensive distribution?
How does transitioning to mass merchandisers impact a fashion goods manufacturer like Liz Claiborne?
How does transitioning to mass merchandisers impact a fashion goods manufacturer like Liz Claiborne?
What happens when retailers with differing overheads sell Liz Claiborne apparel?
What happens when retailers with differing overheads sell Liz Claiborne apparel?
How does intensive distribution impact a manufacturer's ability to command premium prices?
How does intensive distribution impact a manufacturer's ability to command premium prices?
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