Communication Theories and Research Methodology

Teorya ng Komunikasyon

• Teoryang Classical: Nakatuon sa mga modelo ng komunikasyon tulad ng linear na proseso (Sender-Message-Receiver).
• Teoryang Interaksyonal: Binibigyang-diin ang ugnayan at interaksyon sa pagitan ng mga tao.
• Teoryang Transaksyonal: Nagpapakita ng sabayang proseso ng komunikasyon kung saan ang mga kalahok ay parehong sender at receiver.
• Teoryang Hermeneutika: Nakatuon sa interpretasyon ng mga mensahe at kahulugan.
• Teoryang Konstruksyonista: Binibigyang-diin ang papel ng konteksto sa pagbuo ng kahulugan.

Metodolohiya sa Pananaliksik

• Deskriptibong Pananaliksik: Naglalarawan ng mga katangian ng isang populasyon o fenomena.
• Eksperimental na Pananaliksik: Nag-eksperimento upang suriin ang sanhi at epekto sa mga variable.
• Kwalitatibong Pananaliksik: Nagsusuri ng mga karanasan at pananaw ng mga tao.
• Kwantitatibong Pananaliksik: Gumagamit ng estadistika at numerical na datos para sa pagsusuri.
• Mixed Method: Pinagsasama ang kwalitatibo at kwantitatibong pamamaraan para sa mas malawak na pananaw.

Kwalitatibo vs Kwantitatibong Pananaliksik

• Kwalitatibo:

  • Focus sa mga opinyon, karanasan, at konteksto.
  • Gamit ang mga tool tulad ng interview, focus groups, at observation.
  • Resulta ay mas malalim at nagbibigay ng interpretasyon.

• Kwantitatibo:

  • Focus sa numerical data at estadistika.
  • Gamit ang survey, eksperimento, at mga statistical analyses.
  • Resulta ay mas tiyak at maaaring i-generalize.

Teknik sa Pagsusuri ng Datos

• Statistical Analysis: Gamit ang software para sa mga kwantitatibong datos.

  • Descriptive Statistics: Mean, median, mode.
  • Inferential Statistics: Hypothesis testing, regression analysis.

• Thematic Analysis: Sa kwalitatibong datos, nagkakaroon ng tema mula sa mga sagot.

• Content Analysis: Pagsusuri ng mga dokumento o transkripsyon upang makuha ang mga pattern.

• Grounded Theory: Bumubuo ng teorya mula sa nakalap na datos.

Wika

• Kahalagahan ng Wika: Pundasyon ng komunikasyon at pagpapahayag ng kaisipan.
• Wika bilang Kultura: Sinasalamin ang kultura at pagkakakilanlan ng isang grupo.
• Wika at Komunikasyon: Kasangkapan sa pagpapadala ng mensahe at ideya.
• Ebolusyon ng Wika: Nagbabago at umuunlad kaugnay ng teknolohiya at lipunan.
• Multilingualism: Pagkakaroon ng maraming wika sa isang lipunan, na nagiging hamon at oportunidad sa komunikasyon.

Communication Theories

• Classical Theory: Focuses on communication models, emphasizing a linear process involving a Sender, Message, and Receiver.
• Interactional Theory: Highlights the relationships and interactions between individuals in communication.
• Transactional Theory: Illustrates a simultaneous communication process where participants act as both sender and receiver.
• Hermeneutic Theory: Concentrates on the interpretation of messages and meanings conveyed in communication.
• Constructivist Theory: Stresses the importance of context in shaping the meaning of communication messages.

Research Methodologies

• Descriptive Research: Aims to describe characteristics of a population or phenomenon in detail.
• Experimental Research: Conducts experiments to explore cause-and-effect relationships among variables.
• Qualitative Research: Analyzes individual experiences and perspectives for in-depth insights.
• Quantitative Research: Employs statistical methods and numerical data for analysis and validation of results.
• Mixed Methods: Integrates both qualitative and quantitative approaches to provide a comprehensive understanding.

Qualitative vs Quantitative Research

• Qualitative Research:
  • Focuses on opinions, experiences, and contextual understanding rather than numbers.
  • Utilizes tools like interviews, focus groups, and observations to gather data.
  • Produces deeper insights and interpretations of human behavior and interactions.
• Quantitative Research:
  • Concentrates on numerical data and statistical analysis for objective results.
  • Employs surveys, experiments, and statistical techniques to analyze data.
  • Offers precise, generalizable results applicable to larger populations.

Data Analysis Techniques

• Statistical Analysis: Uses software applications for processing quantitative data and deriving conclusions.
• Descriptive Statistics: Analyzes central measures like mean, median, and mode to summarize data.
• Inferential Statistics: Engages in hypothesis testing and regression analysis to infer conclusions from sample data.
• Thematic Analysis: Identifies recurring themes within qualitative data from responses or interviews.
• Content Analysis: Evaluates documents or transcripts to extract patterns and trends in content.
• Grounded Theory: Develops theories based on empirical data collected from research participants.

Language

• Importance of Language: Serves as the foundation for communication and expression of thoughts and ideas.
• Language as Culture: Reflects the traditions, values, and identity of a community or group.
• Language and Communication: Functions as a tool for conveying messages and disseminating ideas.
• Evolution of Language: Adapts and transforms in relation to technological advancements and societal changes.
• Multilingualism: The presence of multiple languages within a society, creating both challenges and opportunities for communication.

This quiz explores the various theories of communication, including Classical, Interactional, Transactional, Hermeneutical, and Constructivist approaches. It also covers different research methodologies such as Descriptive, Experimental, Qualitative, Quantitative, and Mixed methods, highlighting their unique characteristics and uses in studying communication.