Communication Studies Fundamentals
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Communication Studies Fundamentals

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Questions and Answers

According to C.S. Peirce, the idea of 'unlimited semiosis' implies:

It is impossible to determine the final and absolute meaning of signs.

Stuart Hall's concept of dominant readings and negotiated readings refers to:

Different ways in which audiences interpret media texts.

What does 'connotation' refer to in the context of signs?

Socio-cultural and personal associations of the sign.

'Anchorage' in relation to images occurs when:

<p>Text is used to focus on one meaning or direct the viewer through multiple meanings.</p> Signup and view all the answers

'Intertextuality' refers to:

<p>The various links that bind a text to other texts in form and content.</p> Signup and view all the answers

'Codes' in communication refer to:

<p>Interpretive frameworks used by both producers and interpreters of texts.</p> Signup and view all the answers

What does 'denotation' signify in relation to signs?

<p>Literal, obvious, and common sense meaning of a sign.</p> Signup and view all the answers

According to the text, what do both words and pictures carry?

<p>Meaning that requires interpretation.</p> Signup and view all the answers

'Culture' in communication involves:

<p>Shared conceptual maps, shared language systems, and codes.</p> Signup and view all the answers

'Intertextuality' highlights:

<p>The interconnectedness between different texts.</p> Signup and view all the answers

What are the key elements of visual communication mentioned in the text?

<p>Typography, illustration, photography, interactivity and the moving image</p> Signup and view all the answers

What does visual literacy refer to?

<p>The ability to both create and interpret visuals</p> Signup and view all the answers

What is one of the purposes of visuals mentioned in the text?

<p>To simplify</p> Signup and view all the answers

What are the fundamental questions a graphic designer should ask when approaching a job?

<p>Objective of the communication; What needs to be said first and then next; How do you want the eye to flow through the page; What is the tone of voice; Who are you speaking to</p> Signup and view all the answers

What does encoding your own communication in visual communication refer to?

<p>Creating visual messages that convey personal, cultural or commercial meanings</p> Signup and view all the answers

What does intertextuality refer to in visual communication?

<p>How an image has been used before and where and how users will receive the communication</p> Signup and view all the answers

What does visual literacy enable individuals to do?

<p>Both create and interpret visuals with connotative or symbolic meanings</p> Signup and view all the answers

What are some purposes of visuals mentioned in the text?

<p>To reinforce, attract, clarify, simplify</p> Signup and view all the answers

What does visual literacy enable individuals to understand about visual design?

<p>Conventions that set audience expectations for nearly every aspect of visual design.</p> Signup and view all the answers

What does 'brandscapes' refer to in relation to consumption?

<p>Consuming signs as much as commodities.</p> Signup and view all the answers

What does 'unlimited semiosis' imply according to C.S. Peirce?

<p>The impossibility of determining the final and absolute meaning of signs</p> Signup and view all the answers

What is the term used to refer to the socio-cultural and 'personal' associations of a sign?

<p>Connotation</p> Signup and view all the answers

What occurs when text is used to focus on one meaning or direct the viewer through multiple meanings in relation to images?

<p>Anchorage</p> Signup and view all the answers

What do codes do in relation to signs?

<p>Limit the range of possible meanings generated by signs</p> Signup and view all the answers

'Dominant readings' and 'negotiated readings' are concepts introduced by:

<p>Stuart Hall</p> Signup and view all the answers

'Anchorage' in relation to images serves to:

<p>Limit the possible interpretations of images</p> Signup and view all the answers

What does visual literacy enable individuals to do?

<p>Create and interpret visuals</p> Signup and view all the answers

What does 'brandscapes' refer to in relation to consumption?

<p>Consuming signs as much as commodities</p> Signup and view all the answers

'Anchorage' in relation to images occurs when:

<p>Text provides specific meaning to an image</p> Signup and view all the answers

'Codes' in communication refer to:

<p>Systems of signs and symbols for communication</p> Signup and view all the answers

'Culture' in communication involves:

<p>Considering diverse cultural influences on visuals</p> Signup and view all the answers

What is 'unlimited semiosis' according to C.S. Peirce?

<p>The concept that signs have multiple, indefinite meanings</p> Signup and view all the answers

What does 'anchorage' refer to in relation to images?

<p>The occurrence when text is used to direct the viewer through multiple meanings</p> Signup and view all the answers

What do codes do in relation to signs?

<p>Codes limit the range of possible meanings generated by signs</p> Signup and view all the answers

'Connotation' in the context of signs refers to:

<p>The socio-cultural and 'personal' associations of a sign</p> Signup and view all the answers

'Intertextuality' in visual communication refers to:

<p>The various links in form and content which bind a text to other texts</p> Signup and view all the answers

'Denotation' signifies in relation to signs:

<p>The literal, obvious and common sense meaning of a sign</p> Signup and view all the answers

What does 'culture' involve in communication?

<p>Shared conceptual maps and language systems related to communication</p> Signup and view all the answers

What does 'visual literacy' enable individuals to do?

<p>Interpret multiple, indefinite meanings in visual design</p> Signup and view all the answers

'Codes' are interpretive frameworks used by both producers and interpreters of texts. What do they do?

<p>Organize signs into meaningful systems which correlate signifiers and signifieds.</p> Signup and view all the answers

What is the term used to refer to the socio-cultural and 'personal' associations of a sign?

<p>Connotation</p> Signup and view all the answers

What does 'unlimited semiosis' imply according to C.S. Peirce?

<p>It implies that signs have infinite interpretive possibilities.</p> Signup and view all the answers

'Dominant readings' and 'negotiated readings' are concepts introduced by:

<p>Stuart Hall</p> Signup and view all the answers

'Codes' in communication refer to:

<p>Interpretive frameworks used by producers and interpreters of texts.</p> Signup and view all the answers

'Intertextuality' highlights:

<p>The use of an image before and how users will receive the communication.</p> Signup and view all the answers

'Culture' in communication involves:

<p>'Shared beliefs, values, and practices.'</p> Signup and view all the answers

What does 'visual literacy' enable individuals to understand about visual design?

<p>The ability to both create and interpret visuals.</p> Signup and view all the answers

'Anchorage' in relation to images serves to:

<p>Clarify the meaning of an image through accompanying text.</p> Signup and view all the answers

What are some purposes of visuals mentioned in the text?

<p>To simplify information</p> Signup and view all the answers

'Intertextuality' in visual communication refers to:

<p>How an image has been used before and how users will receive the communication.</p> Signup and view all the answers

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