Podcast
Questions and Answers
What is the primary goal of ethnography as a research method?
What is the primary goal of ethnography as a research method?
- To analyze the dominant ideology of a culture
- To understand the cultural phenomenon from the perspective of the members of that culture (correct)
- To examine the array of resistive pleasures that audiences derive from media
- To understand the cultural phenomenon from the perspective of an outside observer
What type of pleasure is associated with a dominant and comfortable culture?
What type of pleasure is associated with a dominant and comfortable culture?
- Jouissance
- Plaisir (correct)
- Polysemy
- Polyvalence
What is the term for the literal or primary meaning of a word?
What is the term for the literal or primary meaning of a word?
- Polysemy
- Denotation (correct)
- Connotation
- Decoding
What is the term for the process of creating a message using symbols?
What is the term for the process of creating a message using symbols?
What is the term for a text whose meaning is relatively clear and settled?
What is the term for a text whose meaning is relatively clear and settled?
What is the term for the coexistence of many possible meanings for a word or phrase?
What is the term for the coexistence of many possible meanings for a word or phrase?
What is the primary characteristic of writerly text?
What is the primary characteristic of writerly text?
What is the term for the simultaneous presentation of multiple points of view or perspectives in a text?
What is the term for the simultaneous presentation of multiple points of view or perspectives in a text?
What is the term for the organized communities of fans who create and participate in communal practices around a media text?
What is the term for the organized communities of fans who create and participate in communal practices around a media text?
What is the approach to media analysis that focuses on the role of economic exchange and the profit motive?
What is the approach to media analysis that focuses on the role of economic exchange and the profit motive?
What is the characteristic of time-biased media?
What is the characteristic of time-biased media?
What is the term for the interpretation of a text through personal associations and connections?
What is the term for the interpretation of a text through personal associations and connections?
