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What is the core process of communication according to the content?
What is the core process of communication according to the content?
The Osgood and Schramm's Model of Communication shows that there is a clearly identifiable source or receiver.
The Osgood and Schramm's Model of Communication shows that there is a clearly identifiable source or receiver.
False
What is the problem with the Simple Model of Communication?
What is the problem with the Simple Model of Communication?
It does not account for the reciprocal and ongoing process of communication, and the receiver does not only passively accept the source's message.
The process of transforming a message into an understandable sign and symbol system is called ______________.
The process of transforming a message into an understandable sign and symbol system is called ______________.
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Match the following terms with their definitions:
Match the following terms with their definitions:
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What is an example of a medium that carries messages to a large number of people?
What is an example of a medium that carries messages to a large number of people?
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The Osgood and Schramm's Model of Communication includes the concept of noise.
The Osgood and Schramm's Model of Communication includes the concept of noise.
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What is the role of the participants in the communication process according to Osgood and Schramm's Model?
What is the role of the participants in the communication process according to Osgood and Schramm's Model?
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What is the function of a browser?
What is the function of a browser?
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Top-level domain names for businesses are .org.
Top-level domain names for businesses are .org.
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What is the concept of a 'global village'?
What is the concept of a 'global village'?
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According to McLuhan, 'We shape our ___________ and afterward our ___________ shape us.'
According to McLuhan, 'We shape our ___________ and afterward our ___________ shape us.'
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What is the primary purpose of a search engine?
What is the primary purpose of a search engine?
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Match the following communication technologies with their characteristics:
Match the following communication technologies with their characteristics:
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Media bring the world to us.
Media bring the world to us.
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What is the main focus of the activity in Module 1?
What is the main focus of the activity in Module 1?
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What is the primary difference between interpersonal and mass communication models?
What is the primary difference between interpersonal and mass communication models?
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Mass communication is often personally relevant and adventurous.
Mass communication is often personally relevant and adventurous.
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What is the term for indirect feedback with latency in mass communication?
What is the term for indirect feedback with latency in mass communication?
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The original vs mass communication model of ______________________ highlights the differences between interpersonal and mass communication.
The original vs mass communication model of ______________________ highlights the differences between interpersonal and mass communication.
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Match the following characteristics with the type of communication:
Match the following characteristics with the type of communication:
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What is mass communication primarily concerned with?
What is mass communication primarily concerned with?
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What is the primary function of a VCR?
What is the primary function of a VCR?
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What is bandwidth in the context of internet and video transmission?
What is bandwidth in the context of internet and video transmission?
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TV on the internet took off quickly due to the lack of copyright and piracy concerns.
TV on the internet took off quickly due to the lack of copyright and piracy concerns.
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A DVD allows users to search for specific scenes from an on-screen ________ menu.
A DVD allows users to search for specific scenes from an on-screen ________ menu.
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Match the following devices with their primary functions:
Match the following devices with their primary functions:
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What contributed to the growth of TV on the internet?
What contributed to the growth of TV on the internet?
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What is the primary feature of digital cable television?
What is the primary feature of digital cable television?
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News staging is a real event that happened in the past.
News staging is a real event that happened in the past.
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What is the term used to describe the delivery of digital images and other information to subscribers?
What is the term used to describe the delivery of digital images and other information to subscribers?
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The internet is most appropriately thought of as a "network of _______________" that is growing at an incredibly fast rate.
The internet is most appropriately thought of as a "network of _______________" that is growing at an incredibly fast rate.
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What is the primary function of Internet Service Providers (ISPs)?
What is the primary function of Internet Service Providers (ISPs)?
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Match the following terms with their definitions:
Match the following terms with their definitions:
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Instant messaging is a delayed version of email.
Instant messaging is a delayed version of email.
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What is the term used to describe the technology that allows calls to be transferred in digital packets over the internet?
What is the term used to describe the technology that allows calls to be transferred in digital packets over the internet?
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Study Notes
Communication Models
- Simple Model of Communication: defines communication as creating shared meaning, but has limitations, such as assuming a one-way process and neglecting the role of feedback.
- Osgood and Schramm's Model of Communication: shows communication as an ongoing and reciprocal process, where all participants are "interpreters" creating meaning through encoding and decoding messages.
Communication Process
- Encoding: transforming a message into an understandable sign and symbol system.
- Decoding: interpreting signs and symbols to understand the message.
- Medium: carries the encoded message, such as sound waves, telephones, or mass media.
- Noise: any interference with successful communication, including physical distractions, biases, or technical issues.
Mass Communication
- Defined as creating shared meaning between mass media and their audiences.
- Similar to interpersonal communication, but with differences in scale, immediacy, and feedback.
- Mass communication tends to be more constrained and less free due to the distance between participants.
Technologies in Communication
- VCR (Videocassette recorders): allowed time-shifting and zipping.
- DVD (Digital video disc): allowed stopping images without loss of fidelity, subtitling, and accessing information tracks.
- DVR (Digital video recorder): enabled rewinding and playing back portions of a program while recording it.
- Digital cable television: offers interactive television, multiplexing, and video-on-demand.
Internet and Digital Communication
- The internet is a network of networks, growing rapidly, and consisting of LANs and WANs.
- Internet Service Providers (ISPs): offer internet connections at varying rates.
- Instant messaging (IM): allows real-time communication.
- Voice over Internet Protocol (VoIP): enables telephone calls over the internet.
- World Wide Web (WWW): uses hypertext transfer protocols (HTTP) to transport files, and consists of hosts, URLs, domains, browsers, search engines, and home pages.
- Social networking sites (SNS): online communities for socialization and interaction.
Changes in Mass Communication
- Digital natives: people who have never known a world without the internet.
- Online feedback can be immediate and direct, similar to interpersonal communication.
- Global village: the idea that new communication technologies will permit people to become increasingly involved in each other's lives.
- Media do not deliver information, but rather alter relationships between people and their world, encouraging new meanings and constructions.
Key Concepts
- McLuhan's idea: "We shape our tools and afterward our tools shape us."
- Communication technologies fundamentally alter relationships between people and their world.
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Description
This quiz is about the communication process, including the simple model of communication and its limitations. It covers the importance of shared meaning and the reciprocal nature of communication.
