Communication Process Lesson 1

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Questions and Answers

What is the primary focus of the media-centric communication model from the 1950s and 1960s?

Communication as a tool for behavior change

Collaboration among audiences

Communication as a dialogue

The significance of the receiver and message (correct)

In the participatory paradigm, audiences are viewed as:

Stakeholders with the ability to develop themselves (correct)

Objects requiring manipulation

Targets lacking resources

Passive recipients of information

What is the primary focus of the communication model viewed as action?

Complexity of ongoing dialogue

Interaction between sender and receiver

Feedback from the receiver

One-way process from sender to receiver (correct)

Which of the following is a goal of the elitist and top-down communication approach?

Behavior change through persuasion Signup and view all the answers

Which element is added in the interaction model that is not present in the action model?

Feedback Signup and view all the answers

What shift occurs in the focus of communication from the 1970s onwards?

From media-centric to stakeholder-inclusive communication Signup and view all the answers

How does the transactional model differ from the action model?

It accounts for the simultaneous sending and receiving of messages. Signup and view all the answers

Which group is recognized as change agents in the participatory paradigm?

Stakeholders and communities Signup and view all the answers

What does 'noise' refer to in the communication process?

Anything that interferes with encoding or decoding messages Signup and view all the answers

What characterizes communication in the participatory paradigm?

Dialogue and active participation Signup and view all the answers

In the communication models discussed, what is a critical aspect of the participatory paradigm compared to the media-centric model?

Empowerment and active involvement of communities Signup and view all the answers

Which aspect does the action model fail to represent about communication?

It assumes listeners do not respond during communication. Signup and view all the answers

In the context of communication, what does 'context' encompass?

The environment and conditions in which communication occurs Signup and view all the answers

How is the goal of communication evaluated in the elitist/top-down communication model?

Based on behavior change and diffusion effectiveness Signup and view all the answers

What limitation exists within the interaction model of communication?

Failing to capture the dynamic and simultaneous aspects of communication Signup and view all the answers

What does 'decoding' mean in the communication process?

Interpreting or understanding received messages Signup and view all the answers

Which feature is characteristic of the transactional model of communication?

It recognizes the influence of time on communication. Signup and view all the answers

What aspect does the dominant paradigm focus on in development communication?

The sender-centric approach Signup and view all the answers

Study Notes

Communication Models Overview

Communication as Action
- Defined as a one-way process where a source sends a message to a passive receiver.
- Key Elements:
  - Source: Originator of thoughts; formulates and sends messages.
  - Encoding: Producing messages through language or gestures.
  - Message: Signals received by the senses; can be auditory, visual, tactile, etc.
  - Channel: Pathway for message delivery; can include vocal, gestural, chemical channels.
  - Decoding: Understanding and interpreting messages.
  - Receiver: Interprets and comprehends the message; an active participant in communication process.
  - Noise: Interferes with communication; can be physical, physiological, psychological, or semantic.
- Shortcomings:
  - Suggests communication is unidirectional, neglecting feedback.
  - Implies listeners only absorb information passively.
  - Oversimplifies complex interactions, representing them as sequences.

Communication as Interaction

Describes a two-way communication process, incorporating the action model's elements with added components.
Additional Components:
- Feedback: Messages sent back to the speaker regarding reactions; informs the speaker of their impact.
- Context: The environment affecting communication; can be physical, social, temporal, or cultural.
Improvements Over Action Model:
- More realistic view of communication dynamics.
Shortcomings:
- Still presents a sequential view, lacking consideration for simultaneous sending/receiving.
- Fails to capture the evolving nature of interpersonal communication.

Communication as Transaction

Emphasizes the dynamism and multiple roles in interpersonal communication.
Acknowledges the impact of time on messaging, noise, and shared experiences.
Suggests communication occurs within systems that influence meanings created.

Comparison of Communication Paradigms

Dominant Paradigm (1950s-60s)
- Sender and message-centric approach.
- Communication viewed as a tool for information transfer.
- Audiences seen as targets; lacked resources for self-development.
- Policymakers viewed as primary change agents.
- Goals centered on behavior change and diffusion of information.
Participatory Paradigm (1970s onward)
- Focuses on communication processes and their significance.
- Utilizes a bottom-up approach, empowering communities.
- Encourages dialogue, emphasizing participation and engagement.
- Stakeholders regarded as active participants in their own development.
- Aims for empowerment, equity, and social change as core objectives.

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Description

This quiz covers Lesson 1 focusing on the communication process, including the three broad models of communication. It emphasizes communication as an action and explores key concepts such as the source, encoding, and message formulation.