Podcast
Questions and Answers
What is the primary focus of the media-centric communication model from the 1950s and 1960s?
What is the primary focus of the media-centric communication model from the 1950s and 1960s?
- Communication as a tool for behavior change
- Collaboration among audiences
- Communication as a dialogue
- The significance of the receiver and message (correct)
In the participatory paradigm, audiences are viewed as:
In the participatory paradigm, audiences are viewed as:
- Stakeholders with the ability to develop themselves (correct)
- Objects requiring manipulation
- Targets lacking resources
- Passive recipients of information
What is the primary focus of the communication model viewed as action?
What is the primary focus of the communication model viewed as action?
- Complexity of ongoing dialogue
- Interaction between sender and receiver
- Feedback from the receiver
- One-way process from sender to receiver (correct)
Which of the following is a goal of the elitist and top-down communication approach?
Which of the following is a goal of the elitist and top-down communication approach?
Which element is added in the interaction model that is not present in the action model?
Which element is added in the interaction model that is not present in the action model?
What shift occurs in the focus of communication from the 1970s onwards?
What shift occurs in the focus of communication from the 1970s onwards?
How does the transactional model differ from the action model?
How does the transactional model differ from the action model?
Which group is recognized as change agents in the participatory paradigm?
Which group is recognized as change agents in the participatory paradigm?
What does 'noise' refer to in the communication process?
What does 'noise' refer to in the communication process?
What characterizes communication in the participatory paradigm?
What characterizes communication in the participatory paradigm?
In the communication models discussed, what is a critical aspect of the participatory paradigm compared to the media-centric model?
In the communication models discussed, what is a critical aspect of the participatory paradigm compared to the media-centric model?
Which aspect does the action model fail to represent about communication?
Which aspect does the action model fail to represent about communication?
In the context of communication, what does 'context' encompass?
In the context of communication, what does 'context' encompass?
How is the goal of communication evaluated in the elitist/top-down communication model?
How is the goal of communication evaluated in the elitist/top-down communication model?
What limitation exists within the interaction model of communication?
What limitation exists within the interaction model of communication?
What does 'decoding' mean in the communication process?
What does 'decoding' mean in the communication process?
Which feature is characteristic of the transactional model of communication?
Which feature is characteristic of the transactional model of communication?
What aspect does the dominant paradigm focus on in development communication?
What aspect does the dominant paradigm focus on in development communication?
Study Notes
Communication Models Overview
- Communication as Action
- Defined as a one-way process where a source sends a message to a passive receiver.
- Key Elements:
- Source: Originator of thoughts; formulates and sends messages.
- Encoding: Producing messages through language or gestures.
- Message: Signals received by the senses; can be auditory, visual, tactile, etc.
- Channel: Pathway for message delivery; can include vocal, gestural, chemical channels.
- Decoding: Understanding and interpreting messages.
- Receiver: Interprets and comprehends the message; an active participant in communication process.
- Noise: Interferes with communication; can be physical, physiological, psychological, or semantic.
- Shortcomings:
- Suggests communication is unidirectional, neglecting feedback.
- Implies listeners only absorb information passively.
- Oversimplifies complex interactions, representing them as sequences.
Communication as Interaction
- Describes a two-way communication process, incorporating the action model's elements with added components.
- Additional Components:
- Feedback: Messages sent back to the speaker regarding reactions; informs the speaker of their impact.
- Context: The environment affecting communication; can be physical, social, temporal, or cultural.
- Improvements Over Action Model:
- More realistic view of communication dynamics.
- Shortcomings:
- Still presents a sequential view, lacking consideration for simultaneous sending/receiving.
- Fails to capture the evolving nature of interpersonal communication.
Communication as Transaction
- Emphasizes the dynamism and multiple roles in interpersonal communication.
- Acknowledges the impact of time on messaging, noise, and shared experiences.
- Suggests communication occurs within systems that influence meanings created.
Comparison of Communication Paradigms
-
Dominant Paradigm (1950s-60s)
- Sender and message-centric approach.
- Communication viewed as a tool for information transfer.
- Audiences seen as targets; lacked resources for self-development.
- Policymakers viewed as primary change agents.
- Goals centered on behavior change and diffusion of information.
-
Participatory Paradigm (1970s onward)
- Focuses on communication processes and their significance.
- Utilizes a bottom-up approach, empowering communities.
- Encourages dialogue, emphasizing participation and engagement.
- Stakeholders regarded as active participants in their own development.
- Aims for empowerment, equity, and social change as core objectives.
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Description
This quiz covers Lesson 1 focusing on the communication process, including the three broad models of communication. It emphasizes communication as an action and explores key concepts such as the source, encoding, and message formulation.
