Communication Principles and Scope

The process of reaching mutual understanding through conveying a message successfully.

The subject matter or the content of the communication aiming to convey intended meaning.

The environment where communication takes place, including time, event, and the sender/receiver's attitudes.

The receiver's response or reaction to the sender's message.

Any factor that blocks the delivery of a message, internal or external.

The result or consequence of communication, whether cognitive, affective, or behavioral.

Communication within a single person.

The purposes for which we communicate, including informing, requesting, persuading, and building relationships.

Communication with a large group, often one-way with limited feedback.

Receiver must clearly understand the message's meaning.

Use language appropriate for the audience.

Communication should follow established policies.

Essential for the sender to know message success.

Gather and present info written/spoken, format stories, capture illustrations, offer critique.

Mediator/translator, watchdog on government/business, ensuring diverse voices are heard.

Reporting news and events related to everyday life, not leisure activities.

Explaining complex news about economics, science, or other specialized topics.

Providing infotainment like fiction, comics, sports, and reviews to engage readers.

Promoting products/services via advertisements, incl. public service announcements.

Informing through editorials, columns, and in-depth articles on complex issues.

The person who creates and transmits a message.

The person who receives and interprets a message.

Journalists have the right to freely seek information from all sources and investigate any event influencing public life.

Journalists can decline assignments that conflict with their publication's policies, contracts, or personal convictions.

Journalists cannot be forced to express opinions or take actions contradicting their beliefs or conscience.

Key decisions affecting the organization should be shared with the editorial staff, who should be consulted on staffing changes.

Journalists deserve individual employment contracts ensuring job security, fair wages, and economic independence.

Misinformation deliberately spread through social media platforms to deceive or mislead readers.

Hurting someone's reputation through false statements. Libel is written, slander is spoken.

Stealing and presenting someone else's work as your own without giving credit to the source.

Groups and organizations have unique communication requirements based on their specific goals and structures.

Communication aimed at a whole community should be tailored to their needs, interests, and available channels.

Successful communication requires understanding and addressing the needs of the receiver, whether an individual, group, or community.

Understanding the target audience – their background, interests, and concerns – helps tailor communication for maximum impact.

Knowing your audience's background helps you choose the best presentation style and approach to ensure your message resonates with them.

An individual who reports on news and current events using social media platforms or personal blogs, often without formal training or affiliation with traditional media outlets.

Being responsible for the accuracy and fairness of journalistic work, able to justify decisions and actions.

A set of ethical principles outlining professional responsibilities for journalists, emphasizing truthfulness, freedom of expression, and unbiased reporting.

Prioritizing accuracy and objectivity over personal gain or agenda, even if it comes at a cost.

Protecting the public's right to access information, including criticizing authority and challenging power structures.

Presenting information based on verifiable evidence, avoiding speculation or manipulation.

Roles involving managing communication between organizations and their publics, influencing perceptions and building relationships.

Jobs related to producing and distributing audio and video content, including managing stations, directing shows, and archiving media.