Communication Principles and Scope
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Questions and Answers

Which goal of communication focuses on persuading the receiver to change their beliefs or actions?

  • To request
  • To inform
  • To build relationships
  • To persuade (correct)

    • What does 'context' in communication refer to?

  • The feedback provided by the receiver
  • The environment where communication takes place (correct)
  • The medium used for communication
  • The noise affecting the message

    • Which of the following is considered a barrier in communication?

  • Noise (correct)
  • Context
  • Message
  • Feedback

    • What type of communication occurs within a single person?

    <p>Intrapersonal Communication</p> Signup and view all the answers

    Which type of effect refers to changes in a person's emotional response due to communication?

    <p>Affective effect</p> Signup and view all the answers

    In which scope of communication is it used primarily for building diplomatic relationships?

    <p>State affairs</p> Signup and view all the answers

    What is defined as the subject matter of communication?

    <p>Message</p> Signup and view all the answers

    Which of the following describes a situation where communication is ineffective?

    <p>When noise is present</p> Signup and view all the answers

    What is the main characteristic of interpersonal communication?

    <p>It happens on a one-to-one basis.</p> Signup and view all the answers

    Which principle emphasizes the importance of clarity in ideas during communication?

    <p>Principle of Clarity in Ideas</p> Signup and view all the answers

    Mass communication primarily relies on what medium?

    <p>Technology-mediated channels</p> Signup and view all the answers

    What role do sub-editors play in journalism?

    <p>Format stories for specific media outlets.</p> Signup and view all the answers

    Which principle suggests that communication should abide by established policies?

    <p>Principle of Consistency</p> Signup and view all the answers

    What is the significance of feedback in communication?

    <p>It allows senders to assess the success of their messages.</p> Signup and view all the answers

    Which form of communication involves a least three participants?

    <p>Small Group Communication</p> Signup and view all the answers

    Which principle ensures that the information shared is complete and sufficient?

    <p>Principle of Adequacy</p> Signup and view all the answers

    What is one of the main functions of journalism?

    <p>Offering entertainment and education to the public</p> Signup and view all the answers

    Which element is NOT a part of the basic elements of communication?

    <p>Audience Interest</p> Signup and view all the answers

    What role does journalism play in the interpretation of news?

    <p>Helping the public understand complex issues</p> Signup and view all the answers

    Which is a common specialization within the field of communication arts?

    <p>Performing Arts</p> Signup and view all the answers

    How does journalism serve as a form of education?

    <p>Through editorials and in-depth explanations</p> Signup and view all the answers

    What is the function of advertising in journalism?

    <p>To promote products and services</p> Signup and view all the answers

    What is NOT a characteristic of modern journalism?

    <p>Complete avoidance of public interest topics</p> Signup and view all the answers

    Which function of journalism directly engages audiences through various forms of creative content?

    <p>Entertainment</p> Signup and view all the answers

    What hindered Veloso's comprehension and expression?

    <p>Language barriers</p> Signup and view all the answers

    Which factor affected Veloso's credibility in court?

    <p>Low social standing</p> Signup and view all the answers

    Who can be considered groups and organizations as clients of communication in Veloso's case?

    <p>Family, friends, and migrant organizations</p> Signup and view all the answers

    What is essential for successful communication with clients?

    <p>Understanding the clients' needs</p> Signup and view all the answers

    How can background knowledge about the audience contribute to communication effectiveness?

    <p>By guiding the presentation approach</p> Signup and view all the answers

    What is one of the main focuses of Theater Arts and Media Education?

    <p>Creating digital media and events</p> Signup and view all the answers

    Which of the following is not a possible career for Communication educators?

    <p>Advertising executives</p> Signup and view all the answers

    Which responsibility is emphasized in the Declaration of Duties of Journalists?

    <p>To respect truth despite personal consequences</p> Signup and view all the answers

    What career might a person pursuing a path in broadcasting get involved with?

    <p>Broadcasting station manager</p> Signup and view all the answers

    In public relations, which role is typically associated with managing external communications?

    <p>Publicity manager</p> Signup and view all the answers

    What type of journalist is characterized by using social media platforms for reporting?

    <p>Citizen journalist</p> Signup and view all the answers

    Which of the following is a duty of journalists regarding information?

    <p>To report only on facts and not alter documents</p> Signup and view all the answers

    Which skill is essential for advertising and marketing specialists?

    <p>Creative communication</p> Signup and view all the answers

    What is one of the ethical guidelines that journalists should follow regarding sources of information?

    <p>Journalists must not reveal the source of information obtained in confidence.</p> Signup and view all the answers

    What is the consequence of spreading fake news according to the ethical standards for journalists?

    <p>It can lead to public misinformation and distrust.</p> Signup and view all the answers

    Which of the following is NOT considered a form of defamation?

    <p>Journalistic commentary on public figures.</p> Signup and view all the answers

    Under what condition can journalists refuse assignments?

    <p>If the assignments contradict their publication's policy or personal convictions.</p> Signup and view all the answers

    Which of the following actions violates the code of ethics for journalists?

    <p>Accepting gifts from sources that could influence reporting.</p> Signup and view all the answers

    What right do journalists claim regarding access to information?

    <p>They claim free access to all information sources.</p> Signup and view all the answers

    What does plagiarism in journalism entail?

    <p>Stealing and passing off another's work as one's own.</p> Signup and view all the answers

    Which of the following best describes the 'conscience clause' for journalists?

    <p>A clause that permits journalists to refuse tasks that conflict with their personal values.</p> Signup and view all the answers

    Study Notes

    Communication

    • Communication is a two-way process aiming for mutual understanding.
    • Communication goals include informing, requesting, persuading, and building relationships.
    • Communication is crucial in personal, social, and business life, as a medium of expression and connection.

    Scope of Communication

    • Communication is important in personal life to build relationships..
    • Communication in social life for expressing emotions and connecting with people.
    • Diplomacy and expression of mutual feelings are used in state affairs.
    • Communication is used to transmit orders, suggestions, opinions, and feedback in business.

    Principles of Effective Communication

    • Clarity of ideas
    • Appropriate language
    • Receiver's attention and understanding
    • Consistency with pre-existing policies
    • Complete and sufficient information
    • Timing is crucial
    • Appropriate balance between formal and informal communication
    • Feedback ensures success in conveying the message
    • Selecting the right communication medium

    Basic Elements of Communication

    • Sender: Initiates the message.
    • Receiver: Receives the message.
    • Message: Subject matter of the communication.
    • Context: Surrounding environment (time, place, and attitudes.)
    • Feedback: Receiver's response or reaction.
    • Noise: Any interference affecting transmission.
    • Effect: Outcome of the communication (cognitive, emotional, behavioral)

    Levels of Communication

    • Intrapersonal: Within a single person.
    • Interpersonal: One-on-one communication- informal.
    • Public: One-way communication with a large group.
    • Small group: Three or more participants..
    • Mass: Large audience through technology.

    Roles and Functions of Communicators and Journalists

    • Gather and present information.
    • Format stories.
    • Capture images.
    • Give background.
    • Act as mediators.
    • Watchdogs on government/business.

    Functions of Journalism

    • Providing information (excluding leisure)

    Interpretation of News

    • Explaining complex information.
    • Providing context, economic, scientific etc.

    Entertainment

    • Providing information and entertainment.
    • Fiction, comics, sports, reviews.

    Advertising

    • Promoting products and services.
    • Public service messages.

    Education

    • Providing in-depth explanations.
    • Helping readers understand complex issues..

    News Function

    • Providing accurate and timely news.
    • Government, politics, foreign affairs, local events.

    Opinion and Motives

    • Influencing public opinion.
    • Editorials, articles, special features.

    Guidance

    • Aims to guide public opinion through various media.

    Areas of Specialization of Communicators and Journalists

    • Speech writing
    • Advertisement
    • Electronic media
    • Public relations
    • Theatre
    • Performing arts
    • Journalism, communications.
    • International relations.

    Career Opportunities for Communicators and Journalists

    • Advertising/Marketing
    • Communication education
    • Broadcasting
    • Journalism
    • Public relations (Lobbyist, account executive etc.)
    • Theater

    Specializations of Communication Arts

    • Media arts
    • Advertising
    • Corporate communication
    • Marketing Management
    • Media production
    • Multimedia Arts
    • Theater Arts and Media Education

    Rights, Responsibilities, and Accountabilities of Communicators and Journalists

    • Ethical conduct is important.
    • Accuracy and truth are paramount.
    • Respecting individual's privacy, and avoiding libel and plagiarism.
    • Responsible communication is a key concern.

    Ethics of Journalism

    • Accurate reporting
    • Avoiding distortion or suppression.
    • Correcting errors
    • Obtaining information fairly
    • Not jeopardizing private reputations
    • Avoiding conflicts of interest
    • Respecting individual's privacy
    • Presuming innocence and avoiding prejudice

    Characteristics of Clients and Audiences

    • Age, education, social position.
    • Language and job type influence the way communication is understood.

    Primary Language/Job Type

    • Consider target language and job type to ensure messages are effectively received.

    Different Types of Audiences

    • Neutral
    • Hostile
    • Uninformed
    • Business

    Needs of Various Clientele and Audiences

    • Understanding individual needs
    • Group and organizational needs
    • Community needs
    • Effective communication tailored to individual or group needs.

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    Description

    This quiz explores the essential principles of effective communication and its significance in various aspects of life, including personal, social, and business contexts. Understand the goals and scope of communication, emphasizing its role in building relationships and ensuring mutual understanding.

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