Communication Models: Shannon and Weaver Quiz

The study of society and social behavior.

A period of major industrialization and technological advancement.

Started in the early 19th century, focusing on industrialization.

Began in the early 20th century with electricity and the light bulb.

Started in the 1960s with the rise of computers and technology.

Began in the 21st century with robotics, AI, and smart cities.

Forms of communication that reach a large audience, like TV and radio.

Platforms allowing individual users to create and share content.

The series of steps involved in transmitting a message from sender to receiver.

A mathematical model that explains the communication process through information source, transmitter, receiver, and recipient.

The origin of the message that needs to be communicated.

The component that encodes the message into an electronic signal.

Any interference that disturbs the transmission of the message, altering what is received.

The entity that decodes the electronic signal back into the original message.

A model where the sender actively transmits a message and the receiver passively absorbs it.

In the linear model, the receiver does not provide a response back to the sender.

Postman argued that the telegraph and TV simplify complex issues, focusing on superficial information.

A concept by Postman describing rapid shifts in TV content that connect unrelated topics.

The theory suggesting that technology shapes society's culture and behavior regardless of social context.

Mander argues that television is a one-directional medium that limits deep understanding.

Information that lacks depth, often promoted by visual media like TV and photographs.

Mander stated television empowers a small elite while distracting the mass audience.

Mander believed that television creates a false sense of understanding about the world.

The tendency of media like photography and TV to oversimplify complex issues.

Media that allows for interaction and feedback, enabling users to produce content.

A blend of producer and consumer; users who create content, not just consume it.

A society where consumer preferences shape the media and products offered.

The ability to access and communicate through media from anywhere, at any time.

Debate regarding the impact of technology on society; some favor progress, others caution against risks.

Media that engage a single sense, leading to high identification and low participation.

Media that engage multiple senses, resulting in low identification but high participation.

McLuhan believed print media fragmented human senses and led to isolation and standardization.

The invention of the printing press ended the age of oral communication, emphasizing standardization.

Created by the act of reading; leads to a sense of separation from others.

McLuhan argued that print media fostered hierarchical and capitalist structures in society.

Media types demand different levels of audience engagement; cool media require more input.

Media that provide rich sensory experiences, typically linked to low audience participation.

Signs with a physical resemblance between signifier and signified.

Signs based on sensory associations and causal relationships.

Learned signs that have arbitrary relationships with their meaning.

The literal, basic level of meaning of a sign.

The broader, associative meaning of a sign, influenced by social context.

The quality of a sign having multiple meanings or interpretations.

The form that a sign takes; the physical form of the sign.

The concept or idea that a sign refers to.