Communication, Information, Media and Multimedia

• Communication involves sharing and conveying messages or information between individuals across various channels, contexts, media, and cultures.
• It encompasses the reception and interpretation of messages, and relationship formation with others.

Classification of Communication

• Verbal and nonverbal communications.
• Technical means of communication channels.
• Mass communication involves, radio transmissions, television, radio, phones, etc.

Information

• Processed data or knowledge gained from study, experience, instruction, signals, or symbols.
• Libraries, museums, and archives.
• Librarians.
• Expressed in words, unlike data, which is expressed in numbers.

Media

• Channels or tools used to transmit or communicate messages.
• Technology applies scientific knowledge to manipulate the human environment.

Multimedia

• The use of computers to combine text, graphics, audio, and video with interactive tools.
• Indicates the use of multiple forms of media in one setting.

Literacy

• The ability to identify, understand, interpret, create, communicate, and compute using printed materials across different contexts.
• The ability to recognize when information is needed, and to locate, evaluate, use, and communicate information in various formats.
• The ability to access, analyze, evaluate, and communicate information in multiple forms, including print and non-print messages.
• The skills to use technology responsibly to access, synthesize, evaluate, communicate, and create information for problem-solving and learning.

Functions of Media

• To inform.
• To entertain.
• To educate.

Communication Roles in Society

• Political.
• Economical.
• Social.
• Cultural.

Communication Eras

• Writing (4,000 BC).
• Printing (1,000 AD).
• Telecommunications.
• Interactive Communications.

Writing

• Main form of communication before the printing press.

Printing

• Originated in China with paper invention from textiles.
• Movable type developed by Bi Sheng (1041 AD).
• Metal type developed by Koreans (1241 AD).
• Johannes Gutenberg invented the printing press using movable metal type in 1456 AD.

Telecommunications

• Enabled communication over distances with the invention of the telegraph and telephone.
• The telegraph was invented by Samuel Finley and Breese Morse in 1844, along with Morse Code.
• The telephone was invented by Alexander Graham Bell in 1876.

Interactive Communications

• Computers (1946).
• Microprocessor, CPU, & Semiconductor chip (1971) were developed by Ted Hoff, Federico Faggin, & Stanley Mazor.
• Portable phones (1983).
• First colored-display (1995): RED, BLUE, GREEN
• SAMSUNG SCH-V200 was the first camera phone (June 2000), with 0.35 megapixels and storage for 20 pictures.
• NEC e606 was the first 3G phone released in 2003.
• APPLE iPHONE, the first touch screen phone released on January 9, 2007 by Steve Jobs.
• SAMSUNG GALAXY S II (S2) was the first smartphone released in April 2011.

Mass Media

• Technology intended to reach a mass audience.
• A communication channel delivering information to a large audience.

Development of Philippines’ Mass Media

• DOCTRINA CRISTIANA (1593): First book published (Printed by Juan de Vera).
• SUCCESSOS FELICES (GLAD TIDINGS) (1637): First newsletter published, written by Tomas Pinpin.
• DEL SUPERIOR GOVIERNO (AUG 8, 1811): First regularly issued publication (Gov. Manuel Fernandez del Folgueras, editor).
• REGISTRO MERCANTIL DE MANILA (JAN 20, 1824): First journal published, published by Royal Economic Society of the Friends of the Country.
• LA ESPERANZA (DEC 1, 1846): First daily newspaper (Felipe Lacorte and Evaristo Calderon, editors).
• ANG DALAGANG BUKID/THE COUNTRY MAIDEN (1919): First Filipino feature film (Jose Nepomuceno, director).
• KZKZ (1924): First commercial radio station (Henry Hermann, founder).
• PHILIPPINE LONG DISTANCE TELEPHONE COMPANY/PLDT (NOV 28, 1928): First telephone services franchise granted (Theodore Vail Halsey, first president).
• dzAQ-TV, CHANNEL 3, ALTO BROADCASTING SYSTEM/ABS (1953): First television broadcast (Judge Antonio Quirino, owner).
• MOSAIC COMMUNICATIONS. (OCT 1994): First commercial Internet service provider.
• BUSINESSWORLD INTERNET EDITION (OCT 1995): First online newspaper.
• MAILSTATION NET (DEC 1995): walk-in Internet access provider.

Studying New Media Approaches

• Erik Bucy suggested 2 theoretical approaches.
• Process of media evolution and technology diffusion throughout society.
• Repurposing or refashioning old media with new.

Information Needs

• The need for information to survive, whether personal or professional.

Sources of Information Needs

• Internet.
• Media.
• Museum.
• Archives.
• Libraries.
• Experiences.
• Originality of the information.
• Factual, less biased, and error-free.
• Validity and relevance of the information.

Media and Information

• Access to educational programs.
• Source of entertainment.
• Establishing rapport.
• Self-improvement.

Media and Information Challenges

• Early exposure of children to inappropriate shows.
• Sexting.
• Cyberbullying.
• Money theft.
• Commercial fraud.
• Scandal.
• Intrusion into privacy.

Information Literacy

• Ability to recognize when information is needed and to locate, evaluate, and use that information.
• The recognition of the necessity for information to address a problem, answer a question, or understand a topic.
• Finding where the required information is accessed.
• Retrieving the located information.
• Evaluating credibility, relevance, accuracy, and bias of the retrieved information.
• Arranging information in a structured way.
• Sharing organized information effectively with others.
• Disparity in access to information between information-rich and information-poor societies.

Main Sources of Information

• Internet.
• Library.
• Indigenous knowledge.

Indigenous Knowledge

• Local knowledge, folk knowledge, people’s knowledge, traditional wisdom, or traditional science.
• "Generated through a systematic process of observing local conditions, experimenting with solutions, and readapting previously identified solutions to modified environmental, socio-economic and technological situations."

Library

• A collection of books, music, and information accessible by computer.
• Academic Libraries.
• Public Libraries.
• School Libraries.
• Special Libraries.

Internet

• A global network of computers that allow users to share information for various purposes.

Primary Sources

• Original materials.
• Raw products of written texts (print or electronic format).
• Show original thinking, present a discovery, or impart new information.

Secondary Sources

• Written after an original product to give reflection or analysis.
• Analyses, interpretations, and evaluations of primary sources.
• Explanation on and discussion of evidence.

Tertiary Sources

• Information that collects and organizes primary and secondary sources.

Artifact

• Something made or created by humans, such as a tool or a work of art.

Patent

• Granting of a right to an inventor by a sovereign authority.
• Affords the inventor exclusive rights to the patented process, design, or invention.

Diary

• A record with distinct entries organized by date reporting on daily activities or other periods.
• May include a person's experiences, thoughts, and/ or feelings.

Explore the various facets of communication, including verbal, nonverbal, and mass communication. Learn about information processing, the role of libraries, and how media channels transmit messages. Discover multimedia's integration of text, graphics, audio and video.