Media and Information in Communication

Questions and Answers

What is a primary form of communication during the prehistoric age?

Digital media

Verbal language

Cave paintings (correct)

Written texts

Which significant invention marked the beginning of the electronic age?

Television

Personal Computer

Radio

Telegraph (correct)

What major innovation did Tim Berners-Lee contribute to the internet?

Packet switching

First email program

World Wide Web (correct)

ARPAnet

What best describes Indigenous Knowledge (IK)?

Local or community knowledge Signup and view all the answers

Which of the following statements regarding the industrial age is accurate?

Printing became faster with steam-driven presses. Signup and view all the answers

Which characteristic is NOT associated with Indigenous Media?

Mass production of media Signup and view all the answers

Which invention emerged in the year 1973?

Personal Computer Signup and view all the answers

What was the original purpose of the ARPAnet during the Cold War?

As a secure means of communication Signup and view all the answers

What is a key characteristic that distinguishes a fact from an opinion?

Facts can be verified through evidence. Signup and view all the answers

What is plagiarism primarily defined as?

The unauthorized use of language and thoughts of another author. Signup and view all the answers

What is the ethical guideline regarding the use of information?

Validate the authenticity of the information before use. Signup and view all the answers

Which of the following is considered a negative effect of media and information literacy?

Hinders effective communication. Signup and view all the answers

Which action is considered a gesture of respect for intellectual property?

Giving credit to the original creator. Signup and view all the answers

What is the primary characteristic of print media?

It is produced mechanically using paper and ink. Signup and view all the answers

How does one practice due diligence when receiving information?

Researching the details and verifying sources. Signup and view all the answers

What does privacy refer to in the context of information ethics?

Protection from unauthorized intrusion. Signup and view all the answers

What is a primary effect of media on communication?

It connects people across different locations globally. Signup and view all the answers

Which type of media is characterized by interactive and two-way communication?

New Media Signup and view all the answers

What does media literacy entail?

The capacity to access and evaluate various information forms. Signup and view all the answers

How does media shape public opinion?

Through its wide reach and perceived credibility. Signup and view all the answers

What is an example of effective means to separate facts from opinions?

Clearly indicating the evidence that supports a claim. Signup and view all the answers

Which of the following is NOT a benefit of being media and information literate?

Decreased political awareness Signup and view all the answers

What does non-verbal communication primarily rely on?

Behavior and physical actions. Signup and view all the answers

What aspect of technology literacy is emphasized for the 21st century?

Ongoing and lifelong learning. Signup and view all the answers

Which of the following best describes oral communication?

The transmission of messages through spoken words. Signup and view all the answers

Which of the following best describes information literacy?

Recognizing and effectively using needed information. Signup and view all the answers

Why is media regarded as the foundation of democracy?

It provides awareness of important societal happenings. Signup and view all the answers

What role does media play as the 'watchdog' of society?

It monitors and reports on societal issues and events. Signup and view all the answers

Which positive effect of media specifically enhances communication speed?

Making communication faster. Signup and view all the answers

What distinguishes broadcast media from other forms?

It transmits information using airwaves. Signup and view all the answers

Which statement about written communication is correct?

It encompasses various forms such as reports and memos. Signup and view all the answers

What did Thomas Jefferson imply about media's importance?

It is crucial for informing citizens in a democracy. Signup and view all the answers

What is a primary characteristic of the information found on the Internet?

Anyone can publish anything they wish without oversight. Signup and view all the answers

Which type of media code is associated with social meanings that exist outside of the media product?

Symbolic codes Signup and view all the answers

What do technical codes in media primarily pertain to?

Specific features of a media form, such as camerawork. Signup and view all the answers

How are media messages constructed according to the content?

Using codes and conventions specific to different genres. Signup and view all the answers

What is the meaning of the term 'genre' in the context of media?

A classification distinguished by particular themes and styles. Signup and view all the answers

Which of the following is NOT considered one of the three types of media codes?

Dynamic codes Signup and view all the answers

What role do written codes play in media?

They provide formal language used to convey information and advance narratives. Signup and view all the answers

Why is it essential for Internet users to evaluate online information sources?

To avoid accepting opinions presented as facts due to lack of regulation. Signup and view all the answers

Study Notes

Role of Media and Information in Effective Communication

Global connectivity enables communication across vast distances, fostering connections regardless of location or background.
Social media facilitates instant communication, eliminating delays in message delivery.
Public opinion can be influenced due to the media's extensive reach and perceived credibility, shaping societal perceptions.
Communication is a process of sharing ideas, comprising verbal and non-verbal methods.

Types of Communication

Non-verbal Communication: Conveys meaning through behavior and actions.
Verbal Communication: Involves spoken (oral) and written forms for delivering messages.

Importance of Media

Media is essential for democracy, providing a platform for public awareness on social, political, and economic issues.
Acts as a societal watchdog by exposing issues and holding the government accountable.

Types of Media

Print Media: Traditional formats including newspapers, magazines, and books, characterized by portability without requiring technology for content transfer.
Broadcast Media: Utilizes airwaves for transmission, encompassing radio and television.
New Media: Digital platforms that allow interactive content, two-way communication, and easy access to information.

Literacy Definitions

Literacy: Basic ability to read and write.
Media Literacy: Skills to access, analyze, evaluate, and communicate information in various formats.
Information Literacy: Ability to recognize, locate, evaluate, and effectively use needed information.
Technology Literacy: Capacity for continuous learning in the 21st-century global workplace.

Influence of Media on Communication

Positive Effects: Enhances connections, speeds up communication, reduces barriers, broadens knowledge, creates online job opportunities.
Negative Effects: Can manipulate opinions, spread misinformation, be a platform for cyberbullying, and impinge on effective communication.

Ethical Guidelines for Information Use

Differentiate between facts (verifiable information) and opinions (subjective judgments based on facts).
Credit original creators to respect intellectual property and avoid plagiarism—unauthorized use of another’s work.
Validate information authenticity, ensuring credible sources are used.
Respect privacy, considering the permanence of digital footprints.

Evolution of Media

Prehistoric Age: Communication via cave paintings, body language, and rudimentary forms of information storage.
Industrial Age: Innovations in printing technology revolutionized information dissemination, including the emergence of photograph integration in print.
Electronic Age: Introduction of telecommunication technologies like the telegraph, telephone, and radio transformed communication.
Information Age: The internet evolved from ARPAnet, enabling global interconnectedness and access to vast information through the World Wide Web.

Sources of Media and Information

Indigenous Knowledge: Local, oral traditions characterized by face-to-face information exchange.
Libraries: Stores of reference materials for public use, enhancing access to information.
Internet: A vast but unregulated source of information requiring careful evaluation by users to ensure accuracy and credibility.

Media Codes and Conventions

Symbolic Codes: Social meanings understood within contexts, such as interpreting color significances.
Technical Codes: Specific to media forms, involving elements like camerawork and audio.
Written Codes: Formal language used in media texts, crucial for narrative development and thematic expression.

Media Genre

Genres classify media into categories with conventions regarding content and presentation style, aiding audience understanding.

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Description

This quiz focuses on the role of media and information in effective communication. It explores how various media platforms connect individuals globally and enhance interpersonal communication. Use it as a guide and review for your midterm exam.