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Questions and Answers
In the Shannon-Weaver Model, the Sender encodes the message through a ______ and the Receiver decodes.
In the Shannon-Weaver Model, the Sender encodes the message through a ______ and the Receiver decodes.
channel
The Shannon-Weaver Model was introduced in an article written by Shannon in ______.
The Shannon-Weaver Model was introduced in an article written by Shannon in ______.
1948
Feedback can be classified as positive or negative based on the intervention of ______.
Feedback can be classified as positive or negative based on the intervention of ______.
noise
Berlo's SMCR Model of Communication depends on four factors: Communication Skills, Attitude, Knowledge, and ______.
Berlo's SMCR Model of Communication depends on four factors: Communication Skills, Attitude, Knowledge, and ______.
A disadvantage of traditional communication models is that they can be a misleading representation of the nature of ______.
A disadvantage of traditional communication models is that they can be a misleading representation of the nature of ______.
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Study Notes
Communication Fundamentals
- Involves a sender who encodes a message and a receiver who decodes it.
- A channel is used to transmit the message from sender to receiver.
Shannon-Weaver Model
- Developed in 1948 by Claude Shannon and Warren Weaver.
- Described in Shannon's article "A Mathematical Theory of Communication."
- Often referred to as the “Mother of all Models” for its foundational significance.
- Incorporates feedback, which can be either positive (no noise interference) or negative (noise interference).
Advantages and Disadvantages
- Advantage: Facilitates two-way communication and promotes group interaction.
- Disadvantage: Criticized as a "misleading representation" of the complexity of human communication.
Berlo's SMCR Model
- Focuses on four critical factors influencing communication:
- Communication Skills: The ability to convey and interpret messages effectively.
- Attitude: The personal disposition that impacts how messages are sent and received.
- Knowledge: The background information and context possessed by the sender and receiver.
- Socio-cultural Systems: The societal and cultural contexts that affect communication dynamics.
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