Podcast
Questions and Answers
What is communication primarily described as?
What is communication primarily described as?
- An act of public speaking
- The process of exchanging information (correct)
- A method of data storage
- A visual representation of ideas
According to Lasswell’s model, what does the 'source' refer to?
According to Lasswell’s model, what does the 'source' refer to?
- The effect produced by the communication
- The originator of the message (correct)
- The audience interpreting the message
- The medium used for distribution
Which type of communication primarily involves body language and gestures?
Which type of communication primarily involves body language and gestures?
- Mass Communication
- Nonverbal Communication (correct)
- Verbal Communication
- Intrapersonal Communication
What is NOT a type of communication mentioned in the content?
What is NOT a type of communication mentioned in the content?
Which of the following best describes mass communication?
Which of the following best describes mass communication?
The phrase 'Who says what?' in Lasswell’s model pertains to which component of communication?
The phrase 'Who says what?' in Lasswell’s model pertains to which component of communication?
What role does interpersonal communication play?
What role does interpersonal communication play?
What describes visual communication effectively?
What describes visual communication effectively?
What defines small group communication?
What defines small group communication?
In the process of communication, what is the role of encoding?
In the process of communication, what is the role of encoding?
What does feedback in the communication process indicate?
What does feedback in the communication process indicate?
Which of the following best describes public communication?
Which of the following best describes public communication?
What is the main focus of Osgood and Schramm’s model of interpersonal communication?
What is the main focus of Osgood and Schramm’s model of interpersonal communication?
In Shannon and Weaver's model of interpersonal communication, what is emphasized?
In Shannon and Weaver's model of interpersonal communication, what is emphasized?
What process occurs during the decoding step of communication?
What process occurs during the decoding step of communication?
Which communication type involves formal interactions within an organization?
Which communication type involves formal interactions within an organization?
What is the process called that translates thoughts and ideas to be perceived by human senses?
What is the process called that translates thoughts and ideas to be perceived by human senses?
Which component performs the physical activity of sending out a message?
Which component performs the physical activity of sending out a message?
Which term refers to the pathways through which messages flow?
Which term refers to the pathways through which messages flow?
What is feedback in the communication process?
What is feedback in the communication process?
Which of the following describes a characteristic of digital communication channels?
Which of the following describes a characteristic of digital communication channels?
What type of communication channel is best suited for providing immediate feedback?
What type of communication channel is best suited for providing immediate feedback?
Which term describes sounds that interfere with the delivery of a message?
Which term describes sounds that interfere with the delivery of a message?
Which of the following is an example of a broadcasting communication channel?
Which of the following is an example of a broadcasting communication channel?
What is the primary objective of clarity in media communication?
What is the primary objective of clarity in media communication?
Which principle emphasizes the importance of maintaining a consistent style in media messages?
Which principle emphasizes the importance of maintaining a consistent style in media messages?
What does audience analysis help media creators achieve?
What does audience analysis help media creators achieve?
How can understanding audience demographics significantly impact media production?
How can understanding audience demographics significantly impact media production?
Which aspect of media literacy empowers individuals to comprehend media messages critically?
Which aspect of media literacy empowers individuals to comprehend media messages critically?
What is one of the goals of conciseness in media messages?
What is one of the goals of conciseness in media messages?
Why is it important for media content to be relevant to the audience?
Why is it important for media content to be relevant to the audience?
Which of the following best describes the significance of understanding audience needs in media production?
Which of the following best describes the significance of understanding audience needs in media production?
Flashcards
What is communication?
What is communication?
The process of exchanging information, ideas, and emotions between two or more individuals. It involves the transmission of a message from a source to a receiver, and is crucial for building relationships, sharing knowledge, and achieving common goals.
Lasswell's model of communication
Lasswell's model of communication
A model that simplifies the communication process by identifying its key components: the source, the message, the medium, the receiver, and the effect.
Verbal Communication
Verbal Communication
Communication that involves the use of language, including speaking, writing, and sign language. It's a primary means of conveying thoughts and ideas.
Nonverbal communication
Nonverbal communication
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Visual Communication
Visual Communication
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Intrapersonal Communication
Intrapersonal Communication
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Interpersonal Communication
Interpersonal Communication
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Mass communication
Mass communication
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Small group communication
Small group communication
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Organizational communication
Organizational communication
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Public communication
Public communication
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Encoding (Communication)
Encoding (Communication)
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Channel (Communication)
Channel (Communication)
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Decoding (Communication)
Decoding (Communication)
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Feedback (Communication)
Feedback (Communication)
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Information Source
Information Source
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Receiver
Receiver
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Transmitter
Transmitter
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Message
Message
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Channel
Channel
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Signal
Signal
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Decoding
Decoding
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Noise
Noise
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Clear Communication
Clear Communication
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Concise Communication
Concise Communication
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Relevant Communication
Relevant Communication
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Consistent Communication
Consistent Communication
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Demographics
Demographics
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Audience Interests
Audience Interests
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Audience Needs
Audience Needs
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Media Literacy
Media Literacy
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Study Notes
Definition of Concept Communication
- Communication is the process of exchanging information, ideas, and emotions between two or more individuals.
- It involves transmitting a message from a source to a receiver.
- Communication is crucial for building relationships, sharing knowledge, and achieving common goals.
- Harold Lasswell proposed a convenient way to describe communication by answering these questions:
- Who?
- Says what?
- Through which channel?
- To whom?
- With what effect?
Lasswell's Model of Communication
- A simple model of communication, developed by Lasswell in 1948.
- A source sends a message through a medium to a receiver, producing an effect.
Types of Communication
- Verbal: Language-based communication (speaking, writing, sign language) is used to convey thoughts and ideas.
- Nonverbal: Body language, facial expressions, and gestures convey emotions, attitudes, and unspoken messages.
- Visual: Communication using images, graphics, and videos to convey complex information effectively.
Forms of Communication
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Intrapersonal: Communication with oneself (thoughts, feelings, self-reflection), essential for self-awareness and decision-making.
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Interpersonal: Communication between two or more people (conversations, relationships, social interactions), crucial for building connections and understanding.
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Mass Communication: Communication through media channels (TV, radio, internet) reaching a large audience and influencing public opinion.
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Small Group Communication: Communication among three or more individuals.
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Organizational Communication: Interaction within a formal work environment, where executives message their staff.
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Public Communication: One person speaking to a large group (professors, candidates, etc.).
Process of Communication
- Encoding: The sender formulates the message.
- Transmission: The message is sent through a channel.
- Decoding: The receiver interprets the message.
- Feedback: The receiver's response to the message.
Osgood and Schramm's Model of Interpersonal Communication (1954)
- Depicts communication between two or a few people, involving signals like voice, facial expressions, and gestures for meaning.
- The model shows an exchange of messages.
Shannon and Weaver Model of Interpersonal Communication (1948)
- Depicts communication between two people using a medium.
- Message flows from an information source to a destination, going through a channel, and potentially facing noise.
Elements of Interpersonal Communication
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Source/Sender: The originator of a message.
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Message: The information communicated.
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Signal: The transmitted impulses converted into signs.
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Channel/Carrier: The pathway carrying the message (sight, sound, etc.).
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Encoding: The process of translating thoughts into a form that the receiver can understand.
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Transmitter: The tool used to send a message.
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Decoding: The process of interpreting the received message.
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Feedback: Reaction to receiving the message.
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Receiver: The recipient of the message.
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Noise: Interference disrupting the message.
Communication Channels
- Face-to-Face: Ideal for real-time conversations.
- Digital: Email, social media, instant messaging.
- Written: Letters, reports, memos.
- Broadcast: TV, radio, podcasts
Principles of Communication in Media
- Clarity: Clear and easy to understand.
- Conciseness: Avoiding jargon, brief and to the point.
- Relevance: Relevant to the audience's needs and interests.
- Consistency: Maintaining a consistent style and tone.
Audience Analysis
- Demographics: Age, gender, location, education, income.
- Interests: Hobbies, passions, and areas of interest.
- Needs: Informational, entertainment, or emotional needs.
Media Literacy
- Critical Thinking: Questioning information, recognizing biases, and evaluating sources.
- Informed Decision-Making: Making informed choices about media consumption, recognizing media impact.
- Effective Communication: Fostering effective communication skills, creating, sharing, and engaging with media.
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