Communication and Persuasion Paradigm Quiz
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Questions and Answers

What is the definition of persuasion?

  • Changing the beliefs, attitudes, or behaviors of a target through information or argument (correct)
  • Forcing someone to comply with a request through threat or promise
  • Influencing someone's decisions through emotional manipulation
  • Manipulating the thoughts and actions of a person through coercion

    • What is the hierarchy of credibility for a source according to the text?

  • Celebrities, Activists, Politicians, Scientists
  • Politicians, Scientists, Celebrities, Activists
  • Activists, Celebrities, Scientists, Politicians
  • Scientists, Politicians, Activists, Celebrities (correct)

    • What does compliance refer to?

  • Manipulating someone's thoughts and actions
  • Forcing someone to obey through authority
  • Agreeing to a request or directive from another person (correct)
  • Influencing behavior through emotional appeals

    • What is the sleeper effect according to the text?

    <p>A delayed impact of a message; occurs when we remember the message but forget a reason for discounting it</p> Signup and view all the answers

    What factors impact obedience according to the text?

    <p>Outward sign of authority, Backing up of threat or punishment, Where you are in the chain of command</p> Signup and view all the answers

    Which factor is not a part of the hierarchy of credibility for a source?

    <p>Familiarity</p> Signup and view all the answers

    What is the key difference between compliance and obedience?

    <p>Compliance involves agreeing to a request, while obedience involves following instructions.</p> Signup and view all the answers

    What characterizes the sleeper effect as described in the text?

    <p>Delayed impact of a message</p> Signup and view all the answers

    In persuasion, what does the term 'compliance' specifically refer to?

    <p>Agreeing to a request or directive</p> Signup and view all the answers

    Which factor impacts obedience according to the text?

    <p>Backing up of threat or punishment</p> Signup and view all the answers

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