Communication and Persuasion

Persuasion

• Persuasion involves influencing others' beliefs, attitudes, or behaviors.
• Different types of persuasive speeches exist, catering to different aims.
• Various argument types are used depending on the persuasive approach.
• Monroe's Motivated Sequence is a method for structured persuasive presentations.

Hearing vs. Listening

• Hearing is a physiological process of perceiving sound.
• Listening is the active cognitive process of interpreting meaning.
• Different listening types exist for different contexts, like empathetic listening or critical listening.
• HURIER model is a listening framework (Hearing, Understanding, Remembering, Interpreting, Evaluating, Responding).

Perception & Perceptual Biases

• Perceptions shape how we interpret the world.
• Perceptual biases influence our perceptions, often unconsciously.
• Selective attention focuses on certain stimuli while ignoring others.
• Selective exposure means seeking information confirming existing beliefs.
• The "filter bubble" isolates individuals from diverse perspectives.
• Selective perception and memory distort information to fit personal views.
• Schemas are mental frameworks that organize related information. Different types of schemas exist.
• Self-concept is the perception of oneself.

Small Group Communication

• Small group communication happens among a few people with a common goal.
• Groups go through developmental stages, from forming to performing.
• Different group roles (task roles, maintenance roles, and disruptive roles) impact the group.
• Effective leadership in small groups influences group dynamics.
• Conflict management techniques are important for productive group interaction.

Culture & Diversity

• Culture consists of shared values, beliefs, and behaviors.
• Cultural rituals are symbolic practices within a culture.
• Cultural characteristics encompass diverse norms and values.
• Cultural Competence is understanding cultural nuances to communicate effectively.
• Perception-checking is crucial for cross-cultural understanding.
• Diversity encompasses various identities and experiences.
• Communication barriers arise from cultural misunderstandings.

Interpersonal Communication

• Interpersonal communication involves interactions between people.
• Relationship formation through physical and social attraction is crucial.
• Social exchange theory explains relationships based on cost-benefit analyses.
• Social penetration theory describes how relationships develop.
• Personal perspectives and turning points shape relationships.
• Strong relational cultures foster positive and supportive relationships.

Organizational Communication

• Organizational communication occurs within structured environments.
• Formal and informal communication networks exist.
• Various communication channels transmit information.
• Workplace cultures are shaped by artifacts, values, and underlying assumptions.
• Workplace socialization involves understanding and adapting to workplace norms.

New Media

• New media encompasses digital communication technologies.
• New media evolves from oral communication tradition.
• New media characteristics include interactivity and accessibility.
• Theory of self-presentation guides how individuals present themselves online.
• Different approaches are used to present online identity.