38 Questions
What is the main purpose of Jerry's message?
To persuade to join the contests and make money
What is the daily fantasy football feature available on?
iOS only
What is the benefit of signing up for Fantasy Football?
You get two dollars for every dollar you put in
How does the deposit bonus become real money?
When you enter a contest that runs
What is one of the broad outcomes of communication?
To convince someone to do something
What is the purpose of categorizing communication elements?
To choose the right communication channel
What is the course title of the instructor Dahlia P.Licuben?
Social & Professional Issues
How many units does the course have?
3 units
What is the primary audience's likely attitude towards the message?
They are likely to be open to the message because of the sender's position.
What information does the primary audience need from the message?
Links to get others to participate in the contest staging.
How does the sender adjust the message to better suit the primary audience?
By removing all references to Ice Cube and hip-hop culture.
What does the primary audience expect from the sender's message?
To be professional and relevant to their work.
What is the average rate at which people can hear words per minute?
400-500 words
What is the sender's goal for the secondary audience?
To ensure the contest speaks to the widest variety of employees.
What is the main challenge with verbal communication?
The listener's mind wanders while the message is being delivered
What is the hidden audience's expectation from the sender's message?
To be professional and competent.
When should written communication be used?
When the sender wants a record of the content
How does the sender adjust the message to better suit the hidden audience?
By ensuring the message is above reproach and does not damage Yahoo's brand.
What is the key to effective communication?
Matching the communication channel with the goal of the message
What direction of communication is involved when a senior manager sends a memo to a production supervisor?
Downward
What is the main difference between the primary and secondary audiences?
The primary audience is composed of developers, while the secondary audience is composed of corporate employees.
Why is verbal communication more suitable for emotional or sensitive messages?
It allows for tone and body language to be conveyed
What factor can affect the receiver's attentiveness to the message?
The status of the sender
What is the main advantage of using written communication?
It provides a permanent record of the conversation
What is the primary goal of an external communication?
To create a specific message that the receiver will understand and/or share with others
What is the result of frequent communications with one's supervisor?
Better job performance ratings
What type of communication may announce changes in staff, strategy, or earnings to shareholders?
External communication
What is the purpose of press releases in external communications?
To create a message for specific receivers who will share it with others
What is the effect of lateral communication between peers on organizational outcomes?
It influences important organizational outcomes such as turnover
What type of communication seeks, gives, or exchanges information?
Verbal or written communication
What is the outcome of a successful public relations effort?
The message appears to be independent of the sender
What is the primary difference between internal and external communications?
Internal communication is for internal stakeholders, while external communication is for external stakeholders
What is a characteristic of online messages, particularly those intended for the general public?
They are less formal and more approachable.
What is the benefit of blogs in company communications?
They are a way to communicate with customers in real-time.
What is the key to a successful external communication to customers?
Conveying a business message in a personally compelling way.
What do customers consider when deciding how to respond to messages?
What's in it for me?
What is an example of a customer communication method?
Letter.
What is a title of an official position in some companies?
Chief Blogging Officer.
Study Notes
Effective Communication
- When communicating with an audience, the goal is to achieve one or more of three broad outcomes: persuade, inform, or entertain.
Audience Analysis
- Consider the attitude of the audience towards the message, taking into account cultural differences and expectations.
- Primary audience: developers, likely to be open to the message due to the sender's position, and expects professionalism.
- Secondary audience: corporate setting, expects professionalism and competence, but may have different corporate cultures.
- Hidden audience: could be anyone in the world, needs information consistent with Yahoo's brand values.
Adjusting the Message
- Customize the message to suit the audience by:
- Removing references to cultural elements that may be offensive.
- Ensuring the contest speaks to a wide variety of employees.
- Being professional and relevant to the audience's work.
Communication Channels
- Verbal communication:
- Can be effective for conveying sensitive or emotional messages.
- Requires immediate feedback and does not need a permanent record.
- Written communication:
- Better for conveying complex information that requires a record.
- Suitable for situations where physical separation exists or feedback is not immediate.
Direction of Communication within Organizations
- Information can flow sideways, upward, or downward within an organization.
- The status of the sender can affect the receiver's attentiveness to the message.
- Frequent communications with supervisors can lead to better job performance ratings and overall organizational performance.
External Communications
- Deliver messages to individuals outside an organization.
- Examples include press releases, public relations, and customer communications.
- Goal is to create a specific message that the receiver will understand and share with others.
Customer Communications
- Can include letters, catalogues, direct mail, emails, text messages, and telemarketing messages.
- Key to success is conveying a business message in a personally compelling way, highlighting clear benefits.
Test your understanding of effective communication and cultural sensitivity in professional settings. Learn how to navigate different corporate cultures and audience attitudes.
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