Communication and Cultural Awareness in the Workplace

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Questions and Answers

What is the main purpose of Jerry's message?

To persuade to join the contests and make money (correct)

To inform about the new Daily Fantasy Football feature

To educate about the importance of communication

To entertain with a fun announcement

What is the daily fantasy football feature available on?

Android and iOS

iOS only (correct)

Desktop only

Android only

What is the benefit of signing up for Fantasy Football?

You get one dollar for every two dollars you put in

You get no deposit bonus

You get one dollar for every dollar you put in

You get two dollars for every dollar you put in (correct)

How does the deposit bonus become real money?

When you enter a contest that runs Signup and view all the answers

What is one of the broad outcomes of communication?

To convince someone to do something Signup and view all the answers

What is the purpose of categorizing communication elements?

To choose the right communication channel Signup and view all the answers

What is the course title of the instructor Dahlia P.Licuben?

Social & Professional Issues Signup and view all the answers

How many units does the course have?

3 units Signup and view all the answers

What is the primary audience's likely attitude towards the message?

They are likely to be open to the message because of the sender's position. Signup and view all the answers

What information does the primary audience need from the message?

Links to get others to participate in the contest staging. Signup and view all the answers

How does the sender adjust the message to better suit the primary audience?

By removing all references to Ice Cube and hip-hop culture. Signup and view all the answers

What does the primary audience expect from the sender's message?

To be professional and relevant to their work. Signup and view all the answers

What is the average rate at which people can hear words per minute?

400-500 words Signup and view all the answers

What is the sender's goal for the secondary audience?

To ensure the contest speaks to the widest variety of employees. Signup and view all the answers

What is the main challenge with verbal communication?

The listener's mind wanders while the message is being delivered Signup and view all the answers

What is the hidden audience's expectation from the sender's message?

To be professional and competent. Signup and view all the answers

When should written communication be used?

When the sender wants a record of the content Signup and view all the answers

How does the sender adjust the message to better suit the hidden audience?

By ensuring the message is above reproach and does not damage Yahoo's brand. Signup and view all the answers

What is the key to effective communication?

Matching the communication channel with the goal of the message Signup and view all the answers

What direction of communication is involved when a senior manager sends a memo to a production supervisor?

Downward Signup and view all the answers

What is the main difference between the primary and secondary audiences?

The primary audience is composed of developers, while the secondary audience is composed of corporate employees. Signup and view all the answers

Why is verbal communication more suitable for emotional or sensitive messages?

It allows for tone and body language to be conveyed Signup and view all the answers

What factor can affect the receiver's attentiveness to the message?

The status of the sender Signup and view all the answers

What is the main advantage of using written communication?

It provides a permanent record of the conversation Signup and view all the answers

What is the primary goal of an external communication?

To create a specific message that the receiver will understand and/or share with others Signup and view all the answers

What is the result of frequent communications with one's supervisor?

Better job performance ratings Signup and view all the answers

What type of communication may announce changes in staff, strategy, or earnings to shareholders?

External communication Signup and view all the answers

What is the purpose of press releases in external communications?

To create a message for specific receivers who will share it with others Signup and view all the answers

What is the effect of lateral communication between peers on organizational outcomes?

It influences important organizational outcomes such as turnover Signup and view all the answers

What type of communication seeks, gives, or exchanges information?

Verbal or written communication Signup and view all the answers

What is the outcome of a successful public relations effort?

The message appears to be independent of the sender Signup and view all the answers

What is the primary difference between internal and external communications?

Internal communication is for internal stakeholders, while external communication is for external stakeholders Signup and view all the answers

What is a characteristic of online messages, particularly those intended for the general public?

They are less formal and more approachable. Signup and view all the answers

What is the benefit of blogs in company communications?

They are a way to communicate with customers in real-time. Signup and view all the answers

What is the key to a successful external communication to customers?

Conveying a business message in a personally compelling way. Signup and view all the answers

What do customers consider when deciding how to respond to messages?

What's in it for me? Signup and view all the answers

What is an example of a customer communication method?

Letter. Signup and view all the answers

What is a title of an official position in some companies?

Chief Blogging Officer. Signup and view all the answers

Study Notes

Effective Communication

When communicating with an audience, the goal is to achieve one or more of three broad outcomes: persuade, inform, or entertain.

Audience Analysis

Consider the attitude of the audience towards the message, taking into account cultural differences and expectations.
Primary audience: developers, likely to be open to the message due to the sender's position, and expects professionalism.
Secondary audience: corporate setting, expects professionalism and competence, but may have different corporate cultures.
Hidden audience: could be anyone in the world, needs information consistent with Yahoo's brand values.

Adjusting the Message

Customize the message to suit the audience by:
- Removing references to cultural elements that may be offensive.
- Ensuring the contest speaks to a wide variety of employees.
- Being professional and relevant to the audience's work.

Communication Channels

Verbal communication:
- Can be effective for conveying sensitive or emotional messages.
- Requires immediate feedback and does not need a permanent record.
Written communication:
- Better for conveying complex information that requires a record.
- Suitable for situations where physical separation exists or feedback is not immediate.

Direction of Communication within Organizations

Information can flow sideways, upward, or downward within an organization.
The status of the sender can affect the receiver's attentiveness to the message.
Frequent communications with supervisors can lead to better job performance ratings and overall organizational performance.

External Communications

Deliver messages to individuals outside an organization.
Examples include press releases, public relations, and customer communications.
Goal is to create a specific message that the receiver will understand and share with others.

Customer Communications

Can include letters, catalogues, direct mail, emails, text messages, and telemarketing messages.
Key to success is conveying a business message in a personally compelling way, highlighting clear benefits.

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Description

Test your understanding of effective communication and cultural sensitivity in professional settings. Learn how to navigate different corporate cultures and audience attitudes.