Commercial Data Collection and Analysis

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10 Questions

Which of the following best describes a continuous quantitative random variable?

Can take on any value within a specified range

What is an example of a ratio-level quantitative random variable?

Weight of a person

Which of the following is NOT a characteristic of a discrete quantitative random variable?

Can take on any value within a range

What are four reasonable observed values for a discrete quantitative random variable?

$1, 2, 3, 4$

In terms of measurement levels, which of the following best describes a qualitative variable?

Only exists in categories or groups

Which of the following is an example of a qualitative variable?

Types of fruits (e.g., apple, banana, orange)

What distinguishes a ratio-level quantitative random variable from an interval-level quantitative random variable?

Interval-level variables have a true zero point

'Discrete' in 'discrete quantitative random variable' means:

'Countable'

'Levels of measurement' typically categorize variables based on their:

'Type of data'

'Quantitative variables' are different from 'qualitative variables' in that they:

'Represent numerical quantities'

Explore the concept of secondary data maintained by firms for commercial purposes, with examples from banks, news agencies, and marketing firms. Understand how reports, archives, and data banks play a role in this process.

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