Podcast
Questions and Answers
What is the equation for calculating the final price?
What is the equation for calculating the final price?
- Price = List price + (Discounts and allowances) - Extra fees
- Price = List price + (Discounts and allowances) + Extra fees
- Price = List price - (Discounts and allowances) - Extra fees
- Price = List price - (Discounts and allowances) + Extra fees (correct)
What is the term used for exchanging goods by goods or services?
What is the term used for exchanging goods by goods or services?
- Counter trade (correct)
- Goods exchange
- Trade exchange
- Barter trade
How is value defined in relation to price?
How is value defined in relation to price?
- Value = Perceived benefits - Price
- Value = Perceived benefits / Price (correct)
- Value = Perceived benefits * Price
- Value = Perceived benefits + Price
What does creative marketing engage in when it comes to pricing?
What does creative marketing engage in when it comes to pricing?
What critical decision is made by a marketing executive according to the text?
What critical decision is made by a marketing executive according to the text?
What is exchanged for the ownership or use of a good or service according to the text?
What is exchanged for the ownership or use of a good or service according to the text?
What is the relationship between price and quantity sold?
What is the relationship between price and quantity sold?
Which of the following is NOT a pricing constraint or objective in setting prices?
Which of the following is NOT a pricing constraint or objective in setting prices?
What is the main purpose of marginal analysis in marketing decisions?
What is the main purpose of marginal analysis in marketing decisions?
In breakeven analysis, what does the breakeven point represent?
In breakeven analysis, what does the breakeven point represent?
What is skimming pricing?
What is skimming pricing?
What does penetration pricing involve?
What does penetration pricing involve?
What is Step 3 in setting prices primarily concerned with?
What is Step 3 in setting prices primarily concerned with?
What is Step 6 in setting prices focused on?
What is Step 6 in setting prices focused on?
What does breakeven analysis analyze?
What does breakeven analysis analyze?
What is the main purpose of demand-based methods in selecting an approximate price level?
What is the main purpose of demand-based methods in selecting an approximate price level?
