Chapter 11: Pricing Quiz
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Questions and Answers

What is the formula for calculating the final price?

  • Final price = List price + (Discounts and allowances) + Extra fees
  • Final price = List price + (Discounts and allowances) - Extra fees
  • Final price = List price - (Discounts and allowances) - Extra fees
  • Final price = List price - (Discounts and allowances) + Extra fees (correct)
  • What concept is used to indicate value when paired with the perceived benefits of a product or service?

  • Value based pricing (correct)
  • Pricing mix
  • Perceived benefits equation
  • Value equation
  • What is the ratio used to calculate value?

  • (Price - Perceived benefits)
  • (Perceived benefits + Price)
  • Price / Perceived benefits
  • (Perceived benefits / Price) (correct)
  • Which type of pricing involves increasing product and service benefits while maintaining or decreasing the price?

    <p>Value based pricing</p> Signup and view all the answers

    What is it called when goods are exchanged for goods or services without involving money?

    <p>Counter trade</p> Signup and view all the answers

    Why is pricing considered a critical decision made by a marketing executive?

    <p>It has a direct effect on firm's profits</p> Signup and view all the answers

    What is the formula for calculating profit?

    <p>Total revenue - Total cost</p> Signup and view all the answers

    In setting prices, what is the first step according to the given text?

    <p>Identifying pricing constrains and objectives</p> Signup and view all the answers

    Which factor influences the price of a product based on its newness?

    <p>Newness of the product</p> Signup and view all the answers

    What is the pricing objective that focuses on increasing sales revenue?

    <p>Profit maximization</p> Signup and view all the answers

    What technique analyzes the relationship between total revenue and total cost to determine profitability at various levels of outputs?

    <p>Breakeven analysis</p> Signup and view all the answers

    What is the quantity at which total revenue equals total cost, and beyond which profit occurs?

    <p>Break even point</p> Signup and view all the answers

    Which method involves setting the highest price that customers really desiring the product are willing to pay?

    <p>Skimming pricing</p> Signup and view all the answers

    What is step 2 in setting prices according to the given text?

    <p>Estimate demand and revenue</p> Signup and view all the answers

    What does marginal analysis study?

    <p>Whether revenue received from the sale of an additional product is greater than the additional cost of producing and marketing it.</p> Signup and view all the answers

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