Podcast
Questions and Answers
What are the key functions that marketing channels perform?
What are the key functions that marketing channels perform?
The key functions that marketing channels perform include defining the generic channel functions, understanding the efficiency template, describing the role of channel function allocation, and recognizing how channel function performance leads to appropriate allocations of channel profits.
How does the efficiency template help codify channel function performance?
How does the efficiency template help codify channel function performance?
The efficiency template helps codify channel function performance according to the channel and channel participant.
What is the role of channel function allocation in designing a zero-based channel?
What is the role of channel function allocation in designing a zero-based channel?
The role of channel function allocation in designing a zero-based channel is to allocate channel profits among channel members using the equity principle.
Where does channel function analysis locate within an overall channel audit process?
Where does channel function analysis locate within an overall channel audit process?
In what conditions can the efficiency template be used?
In what conditions can the efficiency template be used?
What are the learning objectives related to channel function performance and allocation?
What are the learning objectives related to channel function performance and allocation?
How does the efficiency template contribute to channel function analysis?
How does the efficiency template contribute to channel function analysis?
What is the role of auditing in the context of marketing channels?
What is the role of auditing in the context of marketing channels?
What are the key take-aways from the text regarding channel function analysis?
What are the key take-aways from the text regarding channel function analysis?
Where can channel function analysis be located within an overall channel audit process?
Where can channel function analysis be located within an overall channel audit process?
What are the learning objectives related to channel function analysis in the text?
What are the learning objectives related to channel function analysis in the text?
What are the key take-aways from the text regarding channel function analysis?
What are the key take-aways from the text regarding channel function analysis?
What are the key functions that marketing channels perform according to the text?
What are the key functions that marketing channels perform according to the text?
How does the efficiency template contribute to channel function analysis as per the text?
How does the efficiency template contribute to channel function analysis as per the text?
Where can channel function analysis be located within an overall channel audit process based on the text?
Where can channel function analysis be located within an overall channel audit process based on the text?
What are the key functions marketing channels perform?
What are the key functions marketing channels perform?
How can the efficiency template help codify channel function performance?
How can the efficiency template help codify channel function performance?
What is the role of channel function allocation in designing a zero-based channel?
What is the role of channel function allocation in designing a zero-based channel?
Where should channel function analysis be located within an overall channel audit process?
Where should channel function analysis be located within an overall channel audit process?
How can the equity principle be used in allocating channel profits among channel members?
How can the equity principle be used in allocating channel profits among channel members?
