Channel Management Quiz

The key functions that marketing channels perform include defining the generic channel functions, understanding the efficiency template, describing the role of channel function allocation, and recognizing how channel function performance leads to appropriate allocations of channel profits.

The efficiency template helps codify channel function performance according to the channel and channel participant.

The role of channel function allocation in designing a zero-based channel is to allocate channel profits among channel members using the equity principle.

<p>Channel function analysis locates within an overall channel audit process.</p> Signup and view all the answers

<p>The efficiency template can be used even in conditions with little information.</p> Signup and view all the answers

<p>The learning objectives include defining generic channel functions, understanding how the efficiency template helps codify channel function performance, describing the role of channel function allocation in designing a zero-based channel, and recognizing how channel function performance leads to appropriate allocations of channel profits among channel members.</p> Signup and view all the answers

<p>The efficiency template helps codify channel function performance according to the channel and channel participant, and it can be used even in conditions with little information.</p> Signup and view all the answers

<p>Auditing marketing channels involves auditing channel functions using the efficiency template, auditing channels using gap analysis, and auditing omni-channels.</p> Signup and view all the answers

<p>The key take-aways include understanding the role of channel function allocation in designing a zero-based channel, and how channel function performance leads to appropriate allocations of channel profits among channel members using the equity principle.</p> Signup and view all the answers

<p>Channel function analysis can be located within an overall channel audit process, and it can be used in conditions with little information.</p> Signup and view all the answers

<p>The learning objectives related to channel function analysis include defining the generic channel functions, understanding how the efficiency template helps codify channel function performance, describing the role of channel function allocation in designing a zero-based channel, and recognizing how channel function performance leads to appropriate allocations of channel profits among channel members.</p> Signup and view all the answers

<p>The key take-aways from the text regarding channel function analysis include locating channel function analysis within an overall channel audit process and using the efficiency template, even in conditions with little information.</p> Signup and view all the answers

<p>The key functions that marketing channels perform include characterizing costly and value-added channel activities, codifying channel function performance, and allocating channel profits among channel members using the equity principle.</p> Signup and view all the answers

<p>The efficiency template helps codify channel function performance according to the channel and channel participant, even in conditions with little information.</p> Signup and view all the answers

<p>Channel function analysis can be located within an overall channel audit process as a part of auditing marketing channels and auditing channel functions using the efficiency template.</p> Signup and view all the answers

<p>The key functions marketing channels perform include defining the generic channel functions that characterize costly and value-added channel activities, understanding how the efficiency template helps codify channel function performance, describing the role of channel function allocation in designing a zero-based channel, and recognizing how channel function performance leads to appropriate allocations of channel profits among channel members using the equity principle.</p> Signup and view all the answers

<p>The efficiency template helps codify channel function performance according to the channel and channel participant.</p> Signup and view all the answers

<p>The role of channel function allocation is to help in designing a zero-based channel.</p> Signup and view all the answers

<p>Channel function analysis should be located within an overall channel audit process.</p> Signup and view all the answers

<p>The equity principle can be used to allocate channel profits among channel members based on channel function performance.</p> Signup and view all the answers