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Questions and Answers
What is often a primary factor in a customer's decision for catering services?
What is often a primary factor in a customer's decision for catering services?
Which element is NOT included in the Marketing Mix?
Which element is NOT included in the Marketing Mix?
Which of the following is a critical function of every catering business?
Which of the following is a critical function of every catering business?
What is defined as the process of planning and executing, including conception, pricing, promotion, and distribution of ideas?
What is defined as the process of planning and executing, including conception, pricing, promotion, and distribution of ideas?
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What is the primary purpose of determining a feasibility statement in a catering business?
What is the primary purpose of determining a feasibility statement in a catering business?
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Which factor is NOT considered an additional major factor in customer decision-making for catering?
Which factor is NOT considered an additional major factor in customer decision-making for catering?
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What is often a significant factor influencing an off-premise catering company's success?
What is often a significant factor influencing an off-premise catering company's success?
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Which process comprises identifying customer needs, creating a product, developing interest, and measuring success?
Which process comprises identifying customer needs, creating a product, developing interest, and measuring success?
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Study Notes
Customer Profile
- Challenging to define due to the diverse age groups involved in catered events.
Business Competition
- Existing businesses can offer valuable insights to new and developing catering operations.
Customer Planning
- Customers typically establish a specific date when they begin planning private events.
Location
- A crucial factor in customer decision-making.
Catering Facilities
- The specific needs of a private party can heavily influence the choice of a facility.
Service
- Catering service's reputation for delivering high-quality products and timely service is paramount.
Economic Health
- The economic health of a community is the most significant factor influencing the success of a new catering business.
Labor
- A critical supply area for the food service industry, especially in the early 21st century.
Location (Off-Premise)
- Location is a significant factor for off-premise catering companies.
Feasibility Statement
- Essential for development proposals, regardless of whether it's a new catering business or expansion of an existing one. The statement helps determine the profit potential.
Customer Considerations
- Customers prioritize four key factors:
- Availability
- Location
- Facilities
- Service
Catering Sales
- A vital function of every catering business.
Marketing
- Fundamental to the growth and development of catering businesses of all sizes.
Marketing Definition
- The American Marketing Association defines marketing as the strategic process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services.
Marketing Cycle
- Consists of four distinct stages:
- Identifying customer needs.
- Creating a product or service.
- Cultivating customer interest.
- Measuring success.
Marketing Mix
- A comprehensive approach that might serve as an alternative to the marketing cycle.
- Includes the following elements:
- Product
- Place
- Promotion
- Price
Product
- Can encompass various aspects of a larger product concept.
Place
- Defines how and where a product will be made accessible to the customer.
Promotion
- Encompasses the advertising and public relations activities supporting a product or service.
Marketing and Technology
- The utilization of computer food service management systems in the marketing process significantly saves time, improves customer follow-up, and enhances planning capabilities.
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Description
Explore key considerations for starting and running a catering business. This quiz highlights elements like customer profiles, competition, planning, and economic health that greatly influence success in the industry. Test your knowledge on what makes a catering service thrive in diverse environments.
