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Questions and Answers

What is one key goal of campaign managers during elections?

  • To reduce campaign spending by any means necessary.
  • To increase voter registration numbers.
  • To organize rallies exclusively for party members.
  • To reach voters with their candidate's information. (correct)
  • How does early fundraising contribute to a candidate's campaign success?

  • It allows for campaign spending without any limitations.
  • It guarantees a win regardless of voter outreach.
  • It helps candidates secure a better understanding of their opponents.
  • It indicates the viability of a candidate and attracts further donations. (correct)
  • Which of the following candidates reported the highest amount of contributions during the early 2016 election season?

  • George Pataki
  • Bobby Jindal
  • Maggie Hassan
  • Ted Cruz (correct)
  • What challenge do campaigns face regarding the voter base?

    <p>Voter turnout and demographics can change significantly from election to election.</p> Signup and view all the answers

    What primary goal do campaign ads typically have during the general election?

    <p>To reach undecided and independent voters</p> Signup and view all the answers

    What characteristic makes independent voters different from party-affiliated voters in a general election?

    <p>They may be less ideological</p> Signup and view all the answers

    Which platform did candidates heavily utilize to connect with younger voters?

    <p>Social media</p> Signup and view all the answers

    Why do many voters rely on party-line voting?

    <p>They lack information about candidates</p> Signup and view all the answers

    What has social media done for political discourse among citizens?

    <p>Increased avenues for opinions and memes</p> Signup and view all the answers

    What happened to social media accounts based on the spread of misinformation?

    <p>They were sometimes deleted by the platforms</p> Signup and view all the answers

    What significant event allowed corporations to run ads supporting candidates?

    <p>The Citizens United decision</p> Signup and view all the answers

    How much money did super PACs contribute to candidates in 2020?

    <p>$2.3 billion</p> Signup and view all the answers

    Study Notes

    Campaigns and Voting

    • Campaign managers aim to reach voters with candidate information and encourage poll participation.
    • Voters' preferences fluctuate between elections.
    • Younger voters sometimes participate more in certain election years.
    • Campaigns adapt strategies based on factors like voter demographics (e.g., primary vs. general election voters).

    Fundraising

    • Early fundraising is critical for presidential candidates, as it signifies viability and influences ongoing fundraising efforts.
    • Organizations such as EMILY's List provide early campaign contributions for progressive women candidates, enabling them to attract further donations.
    • Money plays a significant role in election success.

    Comparing Primary and General Campaigns

    • Primary and general campaigns differ significantly.
    • Primary elections involve numerous candidates and require voters to meticulously research candidates.
    • General elections focus on a smaller number of candidates.
    • Successful primary campaigns emphasize name recognition.
    • General election campaigns often utilize emotionally driven negative ads, with some campaigns using shadow campaigns to achieve similar goals.

    Voter Decision Making

    • Voters frequently rely on party affiliation and shortcuts during elections due to time constraints.
    • Straight-ticket voting is a common practice where voters uniformly choose candidates from a single party.
    • Other decision factors include physical characteristics, gender, race, and economic situations of candidates (retrospective or prospective analysis).
    • Incumbency advantages, such as name recognition, franking privileges, and existing campaign organizations, often give incumbents an edge, particularly in congressional elections. Gerrymandering, the redistricting of voting districts, can also influence outcomes.

    Technology and Campaigning

    • Campaigns increasingly utilize technological tools like social media to communicate and target voters.
    • Negative campaign ads have been prevalent historically, as well as in more modern campaigns.
    • Modern campaign ads use video to emotionally appeal to voters and emphasize name recognition.
    • Television ads are used to help candidates connect with the public and increase awareness/name recognition.

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    Related Documents

    7.4 Campaigns and Voting PDF

    Description

    Explore the dynamics of political campaigns and voter participation in elections. Understand how fundraising, demographic factors, and the differences between primary and general campaigns influence voter engagement. This quiz highlights critical aspects of campaign management and voter behavior.

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