Buying Centers
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Buying Centers

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@HardWorkingObsidian

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Questions and Answers

Which role in the buying center is responsible for initiating the purchase decision?

  • Gatekeeper (correct)
  • Decider
  • Influencer
  • Purchaser

    • What is one advantage of centralized sourcing in supply management?

  • Improved local responsiveness
  • Better scale and negotiation leverage (correct)
  • Decreased bureaucracy
  • Lower costs

    • What is one disadvantage of centralized sourcing in supply management?

  • Decreased duplication
  • Increased bureaucracy (correct)
  • Improved local responsiveness
  • Lower costs

    • Why is it important to structure sourcing to understand internal customer needs?

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