Podcast
Questions and Answers
Match the following factors with their influence on buyer behavior:
Match the following factors with their influence on buyer behavior:
Psychological Factors = motivation, perception, learning, attitude & beliefs Social Factors = Family, Peer Groups, Societal Role & class Cultural Factors = common values, needs, wants, preferences, perceptions, and behaviors Personal Factors = Age, Income, Occupation & Lifestyle of the consumer
Match the following economic factors with their influence on buyer behavior:
Match the following economic factors with their influence on buyer behavior:
Personal Income = Influence on purchasing power and decision-making Family Income = Impact on buying patterns and choices Consumer Credit = Affects ability to make large purchases or investments Liquid Assets & Savings = Influence on financial security and risk-taking behavior
Match the following terms with their meaning in the context of buyer behavior:
Match the following terms with their meaning in the context of buyer behavior:
Buyer Behaviour = Decision and acts pursued by any buyer while purchasing any product or service Consumer Buying Behavior = Another term used in the market of digital monetization for buyer behavior Motivation = Psychological factor influencing the drive to make a purchase Perception = Psychological factor affecting how a buyer interprets and understands information
Match the following social factors with their influence on buyer behavior:
Match the following social factors with their influence on buyer behavior:
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What are the four major psychological factors that influence buyer behaviour?
What are the four major psychological factors that influence buyer behaviour?
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Name three social factors that influence buyer behaviour.
Name three social factors that influence buyer behaviour.
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List the five cultural factors that influence buyer behaviour.
List the five cultural factors that influence buyer behaviour.
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What are the economic factors that influence buyer behaviour?
What are the economic factors that influence buyer behaviour?
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Study Notes
Economic Factors Influencing Buyer Behavior
- Economic factors, such as income, prices, and credit availability, influence buyer behavior
- Income affects buyer behavior as it determines purchasing power
- Prices influence buyer behavior as they affect perceived value and affordability
- Credit availability affects buyer behavior by making it easier or harder to purchase
Psychological Factors Influencing Buyer Behavior
- Four major psychological factors influencing buyer behavior are: motivation, perception, learning, and attitude
- Motivation influences buyer behavior as it drives purchasing decisions
- Perception influences buyer behavior as it affects how consumers process information
- Learning influences buyer behavior as it shapes consumer preferences
- Attitude influences buyer behavior as it affects consumer purchasing decisions
Social Factors Influencing Buyer Behavior
- Three social factors that influence buyer behavior are: family, social status, and culture
- Family influences buyer behavior as family members affect purchasing decisions
- Social status influences buyer behavior as it affects consumer aspirations and purchasing decisions
- Culture influences buyer behavior as it shapes consumer values and preferences
Cultural Factors Influencing Buyer Behavior
- Five cultural factors that influence buyer behavior are: values, customs, beliefs, norms, and lifestyles
- Values influence buyer behavior as they shape consumer preferences and purchasing decisions
- Customs influence buyer behavior as they affect consumer purchasing habits
- Beliefs influence buyer behavior as they shape consumer attitudes and perceptions
- Norms influence buyer behavior as they affect consumer social behavior
- Lifestyles influence buyer behavior as they shape consumer preferences and purchasing patterns
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Description
Test your knowledge on buyer behavior, consumer buying behavior, and the factors that influence them including psychological, social, cultural, and personal factors.
