Consumer Buying Behavior Quiz

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Questions and Answers

What are the two main parts that marketers want to understand in consumer buyer behavior?

Buyer's characteristics and buyer's decision process

What does the culture of a person strongly affect in consumer behavior?

Wants and behavior

What are the factors that strongly influence consumer behavior?

Cultural, social, personal, and psychological characteristics

What is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions?

Culture Signup and view all the answers

What part of the buyer's characteristics influences how he or she perceives and reacts to stimuli?

Cultural, social, personal, and psychological factors Signup and view all the answers

What is the role played by the buyer’s culture and subculture in consumer behavior?

Strong influence Signup and view all the answers

What does multicultural marketing focus on?

Diverse subcultures and consumer similarities Signup and view all the answers

When is group influence strongest according to the text?

When the product is visible to respected others Signup and view all the answers

What is influencer marketing primarily about?

Enlisting established influencers to spread positive information about brands Signup and view all the answers

What are some examples of social factors that influence consumer behavior?

Groups, social networks, and family Signup and view all the answers

What is the most important membership group and consumer buying unit in society according to the text?

The family Signup and view all the answers

What does marketers do with reference groups according to the text?

Identify and influence the reference groups of their targeted customer segments Signup and view all the answers

Which stage is not a part of the buyer decision process stages?

Interest Signup and view all the answers

Which factor is not considered as one of the major factors influencing consumer buyer behavior?

Technological Signup and view all the answers

What is considered as the most basic determinant of a person’s wants and behavior?

Culture Signup and view all the answers

Which type of buying decision behavior seeks to reduce post-purchase dissonance?

Dissonance-reducing Signup and view all the answers

What stage is not a part of the product adoption process stages?

Satisfaction Signup and view all the answers

Which model emphasizes the influence of marketing stimuli and environmental forces on consumer decision processing?

Stimulus-response model Signup and view all the answers

Which factor plays a significant role in consumer behavior by being expressed through activities, interests, and opinions?

Personality Signup and view all the answers

What influences consumer attitudes and behaviors through physical, technological, and health factors?

Environmental circumstances Signup and view all the answers

Which theory can be used to target biological and psychological needs in marketing strategies?

Maslow's hierarchy of needs Signup and view all the answers

What shapes how consumers interpret and respond to marketing stimuli, and is influenced by selective attention, distortion, and retention?

Perception Signup and view all the answers

Which factor is influenced by experience and reinforcement, and plays a crucial role in shaping consumer behavior?

Learning Signup and view all the answers

What significantly impacts consumer buying behavior and can be influenced by learning and experience?

Beliefs and attitudes Signup and view all the answers

What are the stages of the buyer decision process?

Need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Signup and view all the answers

What is the primary trigger for need recognition in the buying process?

Internal or external stimuli Signup and view all the answers

What is the crucial factor influencing post-purchase behavior?

The relationship between expectations and product performance Signup and view all the answers

What are the different types of consumer buying behavior mentioned in the text?

Complex, dissonance-reducing, habitual, and variety-seeking behavior Signup and view all the answers

What does the adoption process for new products involve?

Consumers passing through five stages: awareness, interest, evaluation, trial, and adoption. Signup and view all the answers

What is the primary focus of marketers in understanding consumer beliefs about products and services?

Influence on buying behavior and brand image Signup and view all the answers

Study Notes

Consumer Buying Behavior and the Buyer Decision Process

Marketers are interested in understanding consumer beliefs about products and services as they influence buying behavior and brand image.
Attitudes reflect consistent evaluations, feelings, and tendencies towards objects or ideas, shaping consumer preferences and behavior.
The buyer decision process comprises five stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Need recognition marks the start of the buying process, triggered by internal or external stimuli.
Information search involves consumers actively seeking information related to their recognized need, influencing their decision-making process.
Evaluation of alternatives involves consumers processing information to choose among different brands, which may involve multiple evaluation processes.
Purchase decision is influenced by the consumer's ranking of brands and purchase intentions, which can be affected by external factors such as others' attitudes.
Post-purchase behavior is crucial for marketers as it determines consumer satisfaction or dissatisfaction, influenced by the relationship between expectations and product performance.
Buyer satisfaction or dissatisfaction is influenced by the relationship between consumer expectations and the actual performance of the product.
Different types of consumer buying behavior include complex, dissonance-reducing, habitual, and variety-seeking behavior.
The customer journey encompasses ongoing consumer experiences with a brand, affecting their buying behavior, engagement, and brand advocacy over time.
The adoption process for new products involves consumers passing through five stages: awareness, interest, evaluation, trial, and adoption.

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