Consumer vs Organizational Buying
Explore the differences between consumer and organizational buying, and their implications for marketing goods and services. Learn about the important distinctions in emphasis and potential buyers in industrial and consumer markets.
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Quiz13 Questions
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Consumer vs Organizational Buying
Quiz • 13 Questions
Study Notes
2 min • Summary
Consumer vs Organizational Buying - Podcast
Podcast
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List of Questions13 questions
- Question 1
- More potential buyers in consumer buying
- Fewer potential buyers in consumer buying
- More potential buyers in organizational buying
- Fewer potential buyers in organizational buying
- Question 2
- To minimize their sales and marketing teams
- To maximize the number of customers
- To compete with other suppliers
- Because of the importance of large customers
- Question 3
- Decrease in the number of large customers
- Elimination of long-term relationships
- Dedicated sales and marketing teams for major customers
- Increase in the number of potential buyers
- Question 4
- Far less importance to the consumer marketing company
- Equal importance to both marketers
- Far more importance to the business-to-business marketer
- More importance to the consumer marketing company
- Question 5
- There's no difference between the emotional aspects of both types of buying
- Organizational buying is more emotional
- Organizational buying is less affected by emotional factors
- Consumer buying is more rational
- Question 6
- Higher prices of industrial products
- Limited availability of industrial products
- Lack of interest in industrial products
- Higher output percentage for major customers
- Question 7
- To reduce the potential revenue of the products
- To complicate the buying process
- To discourage buyers from making a purchase
- To increase the potential revenue of the products
- Question 8
- To demand concessions in return for placing the order
- To limit the options available for purchase
- To reduce the number of product specifications
- To avoid making any concessions during negotiations
- Question 9
- To increase the complexity of buying processes
- To discourage buyers from placing orders
- To mitigate risks associated with organizational selling/buying
- To delay the delivery of products to buyers
- Question 10
- Consumer and organizational buyers
- Consumer, sales executive, and transport providers
- Managing director, product engineers, production managers, and purchasing manager
- Individual consumers and household members
- Question 11
- Understanding the negotiation process between buyers and sellers
- Understanding the potential revenue of consumer goods
- Understanding the complexity of organizational purchases
- Understanding the role of each household member in the decision-making process
- Question 12
- By reducing the number of individuals involved in decision making
- Individually or as impulse purchases
- By complicating the purchasing process
- By involving multiple sellers in the decision-making process
- Question 13
- Seller
- Consumer
- Initiator
- Organizational buyer