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12 Questions

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Buyer Behavior in Marketing

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Questions and Answers

What are the three aspects of perception discussed in consumer buyer behavior?

Selective attention, selective distortion, selective retention

What is the first step in the buyer decision process?

Need recognition

How do consumers search for information in the buyer decision process?

Consumers refer to internal and external sources.

What is the goal of the post-purchase use and evaluation stage?

Customer satisfaction and loyalty Signup and view all the answers

List the four steps in the buyer decision process after need recognition.

Information search, alternative evaluation, purchase, post-purchase use & evaluation Signup and view all the answers

What are the four main sources of information that influence consumers' buying decisions?

Personal sources, commercial sources, public sources, experiential sources Signup and view all the answers

What is consumer buyer behavior?

Consumer buyer behavior refers to the buying behavior of final consumers – individuals and households who buy goods and services for personal consumption. Signup and view all the answers

How is culture defined in the context of consumer behavior?

Culture is widely defined as the programming of the mind that distinguishes one society from another. Signup and view all the answers

What are social factors that influence consumer behavior?

Social factors such as family, social class, and roles influence consumers' behavior. Signup and view all the answers

How do personal factors influence consumer behavior?

Personal factors also influence consumers' behavior. Signup and view all the answers

Explain the importance of psychological factors in consumer behavior.

Psychological factors also influence consumers' behavior. Signup and view all the answers

Why is it essential for marketers to understand the needs of buyers?

It is important for marketers to understand the needs of buyers to identify opportunities for developing products/services that meet those needs. Signup and view all the answers