12 Questions
What are the three aspects of perception discussed in consumer buyer behavior?
Selective attention, selective distortion, selective retention
What is the first step in the buyer decision process?
Need recognition
How do consumers search for information in the buyer decision process?
Consumers refer to internal and external sources.
What is the goal of the post-purchase use and evaluation stage?
Customer satisfaction and loyalty
List the four steps in the buyer decision process after need recognition.
Information search, alternative evaluation, purchase, post-purchase use & evaluation
What are the four main sources of information that influence consumers' buying decisions?
Personal sources, commercial sources, public sources, experiential sources
What is consumer buyer behavior?
Consumer buyer behavior refers to the buying behavior of final consumers – individuals and households who buy goods and services for personal consumption.
How is culture defined in the context of consumer behavior?
Culture is widely defined as the programming of the mind that distinguishes one society from another.
What are social factors that influence consumer behavior?
Social factors such as family, social class, and roles influence consumers' behavior.
How do personal factors influence consumer behavior?
Personal factors also influence consumers' behavior.
Explain the importance of psychological factors in consumer behavior.
Psychological factors also influence consumers' behavior.
Why is it essential for marketers to understand the needs of buyers?
It is important for marketers to understand the needs of buyers to identify opportunities for developing products/services that meet those needs.
Explore the concept of buyer behavior in marketing, focusing on the identification and satisfaction of needs. Learn about the two kinds of buyers - Consumer buyers and Organizational buyers, and understand consumer buyer behavior in detail.
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