Consumer Buyer Behavior Quiz
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Questions and Answers

What is the first step in the consumer decision-making process?

  • Information search
  • Purchase behavior
  • Evaluation of alternatives
  • Need recognition (correct)

    • What is involved in the internal search during the information search stage of the consumer decision-making process?

  • Using external resources like online reviews
  • Evaluating different alternatives
  • Thinking about brands based on personal past experience (correct)
  • Considering a list of brands that meet the criteria

    • What is the term used for the list of brands that consumers consider when evaluating options?

  • Evoked set (correct)
  • Multi-attribute approach
  • Affect referral approach
  • Inert set

    • What type of need might be triggered by an advertisement according to the text?

    <p>Physical need</p> Signup and view all the answers

    What is the term for the set of brands that a consumer is aware of but not considering purchasing?

    <p>Inept set</p> Signup and view all the answers

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