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Questions and Answers
What is the first step in the consumer decision-making process?
What is the first step in the consumer decision-making process?
- Information search
- Purchase behavior
- Evaluation of alternatives
- Need recognition (correct)
What is involved in the internal search during the information search stage of the consumer decision-making process?
What is involved in the internal search during the information search stage of the consumer decision-making process?
- Using external resources like online reviews
- Evaluating different alternatives
- Thinking about brands based on personal past experience (correct)
- Considering a list of brands that meet the criteria
What is the term used for the list of brands that consumers consider when evaluating options?
What is the term used for the list of brands that consumers consider when evaluating options?
- Evoked set (correct)
- Multi-attribute approach
- Affect referral approach
- Inert set
What type of need might be triggered by an advertisement according to the text?
What type of need might be triggered by an advertisement according to the text?
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What is the term for the set of brands that a consumer is aware of but not considering purchasing?
What is the term for the set of brands that a consumer is aware of but not considering purchasing?
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