Questions and Answers
What is the first step in the consumer decision-making process?
Need recognition
What is involved in the internal search during the information search stage of the consumer decision-making process?
Thinking about brands based on personal past experience
What is the term used for the list of brands that consumers consider when evaluating options?
Evoked set
What type of need might be triggered by an advertisement according to the text?
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What is the term for the set of brands that a consumer is aware of but not considering purchasing?
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