Business Research Methods

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What is primary research?

Original research conducted by the business. (correct)
Information from trade associations.
Data previously collected by another researcher.
Data collected by government agencies.

What is secondary research?

Research done through observations.
Research conducted via interviews.
Existing data collected by other researchers. (correct)
Original research.

Which of these methods is used to conduct primary research?

Reviewing market research reports.
Conducting interviews. (correct)
Using government reports.
Analyzing trade association data.

Which of the following is an example of secondary research?

Analyzing data from a previous study. (D) Signup and view all the answers

What is the main purpose of the Pick n Pay Smart Shopper Card?

To gather information on customer buying behavior. (A) Signup and view all the answers

How can information from platforms like Hello Peter help businesses?

By giving customer feedback for business improvement. (D) Signup and view all the answers

Which business activity can benefit from customer feedback obtained through platforms like 'Hello Peter'?

Planning (B) Signup and view all the answers

What kind of information can Pick n Pay gain via Smart Shopper Cards?

Customer buying behaviour. (A) Signup and view all the answers

What type of data has the potential to cause harm to others?

Financial data (C) Signup and view all the answers

Why is objectivity important when conducting research?

To prevent personal opinions from influencing data (D) Signup and view all the answers

What is the primary goal of a business gathering information about its customers?

To determine customers' needs and wants. (A) Signup and view all the answers

What is a key consideration when conducting research involving human subjects?

Obtaining informed consent when necessary (D) Signup and view all the answers

What should a researcher do if their findings contradict the expectations of the client?

Report the true findings accurately (D) Signup and view all the answers

Why is it important for a business to monitor its competitors?

To understand what they are doing to gain customer loyalty and market share. (B) Signup and view all the answers

What is plagiarism?

Copying someone else's work without giving credit (C) Signup and view all the answers

What is the role of information in relation to a business's products or services?

To share details with customers about the product or service. (B) Signup and view all the answers

When is it not necessary to obtain permission from individuals for research?

When counting cars passing a location (C) Signup and view all the answers

What is the main difference between data and information?

Information is processed, while data is raw. (D) Signup and view all the answers

Research on what topic requires permission from the participants to share data?

Data about how Aids affects workers in the work place (C) Signup and view all the answers

Which of the following is an example of data?

Raw sales numbers without analysis. (C) Signup and view all the answers

What is the purpose of transforming data into information?

To make it useful for making decisions. (B) Signup and view all the answers

What is the term for presenting someone else's work as your own?

Plagiarism (C) Signup and view all the answers

Why is ethical conduct imperative in business research?

To ensure research is conducted responsibly (C) Signup and view all the answers

What is the relationship between information, knowledge, and wisdom?

Information leads to knowledge, and knowledge leads to wisdom. (B) Signup and view all the answers

If one conducts primary research, what has to be obtained from the people being 'studied'?

Permission (B) Signup and view all the answers

How does experience relate to information in decision-making?

Experience allows managers to use information to make good decisions. (C) Signup and view all the answers

In the data -> information -> knowledge diagram, which comes first?

Data (C) Signup and view all the answers

What is the next step after data collection?

Analysis. (C) Signup and view all the answers

Information Processing

Turning data into a format that reveals patterns and insights for problem-solving.

Smart Shopper Card

A method businesses use to gather data on customer purchasing habits.