Podcast
Questions and Answers
What distinguishes primary research from secondary research?
What distinguishes primary research from secondary research?
Which of the following is an example of external secondary data?
Which of the following is an example of external secondary data?
What is a characteristic of syndicated services?
What is a characteristic of syndicated services?
Which type of secondary data is typically usable after processing?
Which type of secondary data is typically usable after processing?
Signup and view all the answers
Which option outlines a source of external secondary data?
Which option outlines a source of external secondary data?
Signup and view all the answers
What is primary research primarily focused on?
What is primary research primarily focused on?
Signup and view all the answers
Which method is NOT classified as a form of quantitative data collection?
Which method is NOT classified as a form of quantitative data collection?
Signup and view all the answers
Before choosing a data collection source, which crucial elements must be identified?
Before choosing a data collection source, which crucial elements must be identified?
Signup and view all the answers
Which of the following is an example of qualitative data collection?
Which of the following is an example of qualitative data collection?
Signup and view all the answers
What distinguishes primary data from secondary data?
What distinguishes primary data from secondary data?
Signup and view all the answers
Study Notes
Primary vs. Secondary Research
- Primary Research is data collected directly by researchers for a specific study, often gathered from the source.
- When choosing a primary data collection source, consider the research's aim and target population.
- Secondary Research is data generated by sources outside the organization conducting the research, often reusable with little further processing.
- Internal secondary data is generated within the organization conducting the research. Examples are information routinely supplied by the management decision support system and sales invoices.
- External secondary data is generated by sources outside the organization conducting the research. Examples are published materials, database information, syndicated services, and marketing research information.
- Quantitative Data includes observations, surveys, and experiments.
- Qualitative Data includes interviews, focus groups, and ethnography.
Secondary Data
- Secondary data can be categorized based on source: internal or external.
- Internal secondary data is generated within the organization conducting the research.
- External secondary data sources include local authorities, governments, non-profit organizations, and commercial publishers.
- Syndicated Services: These are marketing research firms that collect and sell common pools of data, designed to serve information needs of clients.
- Published Materials: Materials that are easily accessible and ready-to-use, including marketing research information.
- Databases: Databases that contain information that is readily accessible in a computer-readable format, for electronic distribution.
Secondary Data @MBS
- This is a placeholder slide, likely meant to introduce a specific example of secondary data used at MBS.
Secondary Data @StaBi
- StaBi refers to the Bavarian State Library.
- Students can use these resources to access and collect secondary data relevant to their studies.
Primary Research
- Primary research is data collected directly by the researcher conducting the study.
Primary Research Data Types
-
Quantitative Data: Quantitative data is measurable and focuses on numbers and statistics. It seeks to quantify and measure variables.
- Observations: Observing and counting things, such as the number of people in a store.
- Surveys: Asking questions and gathering responses from people.
- Experiments: Conducting controlled tests to examine the impact of certain variables.
-
Qualitative Data: Qualitative data is descriptive and focuses on understanding perspectives, opinions, and experiences.
- Interviews: Talking with people to get their perspectives and experiences on a topic.
- Focus Groups: Bringing together a group of people to discuss and share their views on a topic.
- Ethnography: Observing and understanding people in their natural environment.
Quant vs. Qual
- This appears to be a continuation of the presentation referencing different data types.
- It's likely that the next slides in the presentation would go into further detail about quantitative and qualitative data in the context of research.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
Test your understanding of primary and secondary research methods. This quiz covers definitions, examples, and types of data collection relevant to your studies. Enhance your knowledge on quantitative and qualitative data as well.
