Market Research: Primary and Secondary Sources

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Which characteristic is emphasized in quantitative research?

Narrative data

Qualitative analysis

Generalizability (correct)

Subjectivity

What type of data does quantitative research focus on analyzing?

Narrative data

Qualitative descriptions

Subjective opinions

Numerical data (correct)

Which method is commonly used for data collection in quantitative research?

Unstructured focus groups

Surveys (correct)

In-depth interviews

Observation without structure

What is a key characteristic of the sample size in quantitative research?

Large sample sizes for generalizability (B) Signup and view all the answers

What type of analysis is typically involved in quantitative research?

Regression analysis (A) Signup and view all the answers

Which data collection method is commonly used in quantitative research?

Observations (A) Signup and view all the answers

What is a key characteristic of sample size in quantitative research?

Involvement of smaller sample sizes (B) Signup and view all the answers

What is the primary purpose of quantitative research?

Testing hypotheses and confirming relationships (D) Signup and view all the answers

Which type of data is most suitable for quantitative research?

Numerical data that can be measured and analyzed statistically (B) Signup and view all the answers

What is one of the key characteristics of quantitative research in terms of sample size?

Large sample size for statistical significance (D) Signup and view all the answers

Which type of analysis is commonly associated with quantitative research?

Statistical analysis and hypothesis testing (C) Signup and view all the answers

In which scenario would quantitative research be most appropriate?

Testing and confirming hypotheses about product performance (A) Signup and view all the answers

What is one of the ethical considerations in conducting quantitative research?

Data protection and privacy (D) Signup and view all the answers

What type of method is used in qualitative research to understand the underlying reasons, opinions, and motivations behind a particular phenomenon?

Exploratory method (C) Signup and view all the answers

Which source is commonly utilized for obtaining qualitative data in secondary research?

Chambers of Commerce (C) Signup and view all the answers

What does qualitative research focus on analyzing?

Underlying reasons and motivations (A) Signup and view all the answers

In qualitative research, what type of data is obtained from sources like social and economic research centers?

Qualitative data (D) Signup and view all the answers

What is a common method of data collection in qualitative exploratory research?

Observations (C) Signup and view all the answers

What is a key characteristic of sample size in qualitative exploratory research?

Smaller sample sizes for in-depth analysis (C) Signup and view all the answers

Which type of analysis is commonly associated with qualitative exploratory research?

Thematic analysis (D) Signup and view all the answers

What is the primary focus of qualitative research?

Exploring motivations and behaviors (C) Signup and view all the answers

Which type of data is MOST SUITABLE for qualitative research?

Non-numerical data (words, images, observations) (C) Signup and view all the answers

What kind of sample size is typically used in qualitative research for in-depth analysis?

Small sample size (B) Signup and view all the answers

Which characteristic best describes the generalizability of qualitative research?

Limited generalizability, context-specific insights (A) Signup and view all the answers

In which scenario would qualitative research be MOST APPROPRIATE?

Measuring customer satisfaction and exploring new market trends (C) Signup and view all the answers

What is one of the primary challenges of qualitative research in terms of data analysis?

Thematic analysis, coding, and interpretation (C) Signup and view all the answers