Primary vs Secondary Market Research

Primary market research is conducted by collecting data directly from the source, while secondary market research is conducted by collecting data indirectly from the source.

Primary market research is conducted using existing data that has already been collected, while secondary market research is conducted by collecting data directly from the source.

Primary market research is conducted by collecting data indirectly from the source, while secondary market research is conducted using existing data that has already been collected. (correct)

Primary market research is conducted using existing data that has already been collected, while secondary market research is conducted by collecting data indirectly from the source.

Primary market research is generally less expensive and time-consuming compared to secondary market research. (correct)

Primary market research is generally more cost-effective and efficient compared to secondary market research.

Primary market research is generally more accurate and reliable compared to secondary market research.

Primary market research is generally less accurate and reliable compared to secondary market research.

Primary market research provides more cost-effective and efficient insights compared to secondary market research.

Primary market research provides less accurate and reliable insights compared to secondary market research.

Primary market research provides less specific and tailored insights compared to secondary market research.

Primary market research provides more general and broad insights compared to secondary market research. (correct)