Business Research Methods
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Questions and Answers

Basic research primarily aims to solve specific, immediate organizational problems.

False (B)

Secondary data involves collecting original information tailored to a specific research question.

False (B)

Qualitative research is mainly used for theory testing and validation.

False (B)

A manager's decision-making is substantially improved by understanding an organization's profit margins, which obviates the need for understanding research methods.

<p>False (B)</p> Signup and view all the answers

In the context of business research, 'theory building' exclusively relies on quantitative data to establish relationships between variables.

<p>False (B)</p> Signup and view all the answers

The technology adaption model is used for theory building.

<p>False (B)</p> Signup and view all the answers

A business acts ethically if it adheres to all prevailing social norms, irrespective of legal standards.

<p>False (B)</p> Signup and view all the answers

Ignoring situational factors during problem analysis typically results in effective and sustainable solutions.

<p>False (B)</p> Signup and view all the answers

The initial phase of deductive investigation involves the observation of empirical data.

<p>False (B)</p> Signup and view all the answers

In scientific research, precision indicates the extent to which findings, based on sampled data, mirror reality.

<p>True (A)</p> Signup and view all the answers

Ideally, deductive research should typically precede inductive research, providing a framework for exploration.

<p>False (B)</p> Signup and view all the answers

Both inductive and deductive processes are frequently employed across fundamental and applied research domains.

<p>True (A)</p> Signup and view all the answers

Positivists believe that our understanding of the world is primarily a mental construct.

<p>False (B)</p> Signup and view all the answers

Knowledge of epistemology is not useful in relating to and understanding the research of others.

<p>False (B)</p> Signup and view all the answers

Critical realists do not adopt a specific stance on what constitutes rigorous, high-quality research, remaining neutral.

<p>False (B)</p> Signup and view all the answers

Parsimony, along with subjectivity, are characteristics related to the scientific rigor of an investigation.

<p>False (B)</p> Signup and view all the answers

In a research model examining recycling intentions, if 'environmental awareness' influences 'attitude towards recycling,' and 'attitude towards recycling' then influences 'intention to recycle,' then 'attitude towards recycling' is a mediating variable.

<p>True (A)</p> Signup and view all the answers

If a study finds that the positive relationship between 'value' and 'attitude' becomes weaker during economic recessions, then 'economic conditions' is likely a mediating variable.

<p>False (B)</p> Signup and view all the answers

In a model predicting recycling behavior, 'reasons for recycling' can only be considered independent variables because they precede 'intention to recycle'.

<p>False (B)</p> Signup and view all the answers

If a researcher starts with specific observations about consumer behavior and then develops a general theory about consumer preferences, they are primarily using deductive reasoning.

<p>False (B)</p> Signup and view all the answers

A hypothesis stating that 'increased convenience in recycling leads to a decreased intention to recycle' represents a positive relationship.

<p>False (B)</p> Signup and view all the answers

When studying virtual reality (VR) and travel, 'openness to experience' can be considered a form of value that influences attitudes toward using VR for travel planning.

<p>True (A)</p> Signup and view all the answers

Establishing rapport with subjects under study primarily involves brief, infrequent interactions to maintain objectivity.

<p>False (B)</p> Signup and view all the answers

In a research model examining factors influencing recycling behavior, if there are six variables represented in circles and all relate to one another, it accurately represents that there are four independent and two dependent variables.

<p>False (B)</p> Signup and view all the answers

Promising complete confidentiality is crucial for establishing rapport, assuring subjects that their identities and sensitive information will not be disclosed.

<p>True (A)</p> Signup and view all the answers

If a researcher measures employee absenteeism daily, and the number of absent employees varies from zero to all employees over the course of a month, then 'employee absenteeism' is not a variable because the value changes.

<p>False (B)</p> Signup and view all the answers

During participant observation, it's more effective to observe everything without any specific focus to capture the most comprehensive data.

<p>False (B)</p> Signup and view all the answers

Field notes in participant observation should primarily consist of the researcher's interpretations and inferences to provide deeper insights.

<p>False (B)</p> Signup and view all the answers

When taking field notes, it is important to record exact quotes when possible and use real names to maintain authenticity.

<p>False (B)</p> Signup and view all the answers

During participant observation, concentrating solely on the middle remarks of a conversation will provide the most memorable and critical insights.

<p>False (B)</p> Signup and view all the answers

Participant observation strictly involves observing; formal interviews and questionnaires are excluded from this method.

<p>False (B)</p> Signup and view all the answers

In structured observation, coding schemes are unimportant and should mainly consist of flexible categories developed after the observation.

<p>False (B)</p> Signup and view all the answers

Grounded experimentation is the planned watching, recording, analysis, and interpretation of behavior, actions, or events

<p>False (B)</p> Signup and view all the answers

Correlational studies conducted in organizations are solely referred to as lab studies.

<p>False (B)</p> Signup and view all the answers

As research progresses from exploratory to hypothesis-testing, methodological rigor increases, and the costs of research typically decrease.

<p>False (B)</p> Signup and view all the answers

The unit of analysis determines the statistical significance of the data collected.

<p>False (B)</p> Signup and view all the answers

Case studies primarily focus on collecting general information about random activities without identifying a specific entity.

<p>False (B)</p> Signup and view all the answers

Action research projects primarily aim to solicit governmental help for organizational changes.

<p>False (B)</p> Signup and view all the answers

When aiming to explain the effect of customer satisfaction on continuance intentions, descriptive research is the most suitable approach.

<p>False (B)</p> Signup and view all the answers

When profiling individuals with outstanding loan payments to determine ineligibility for future loans, experimental research is the only suitable method of investigation.

<p>False (B)</p> Signup and view all the answers

Unstructured observation can generate numerical data to test proposed hypotheses.

<p>False (B)</p> Signup and view all the answers

Structured observation involves observing a predetermined phenomenon in a selective and focused way.

<p>True (A)</p> Signup and view all the answers

Controlled observation can only be conducted within a laboratory setting.

<p>False (B)</p> Signup and view all the answers

An observational study is high in control if the setting is contrived by the researcher.

<p>False (B)</p> Signup and view all the answers

Exposing subjects to a specific situation allows researchers to compare varying behavioral reactions.

<p>True (A)</p> Signup and view all the answers

The primary determinant of what to observe in a study is the availability of resources.

<p>False (B)</p> Signup and view all the answers

Control is a key dimension characterizing observational methods.

<p>True (A)</p> Signup and view all the answers

Subjects always maintain their typical behavior when they know they are being observed.

<p>False (B)</p> Signup and view all the answers

Flashcards

Business Research

Systematic and organized effort to investigate a specific problem in the work setting needing a solution.

Primary Data

Information collected directly for the current research purpose.

Secondary Data

Information that has already been collected for other purposes.

Qualitative Data

Data focusing on understanding the dimensions of a phenomenon, often exploratory.

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Quantitative Data

Data involving numbers and measurements, used for validation and hypothesis testing.

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Theory Building

The process of developing a new theory through observation and analysis.

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Theory Testing

The process of testing an existing theory with new data to confirm or reject it.

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Social Norms

Beliefs and values that influence behavior within a society or group.

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Action Research

A dynamic process involving continuous cycles of problem identification, solution implementation, evaluation of effects, and refinement of solutions.

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Constructionism

Examines how individuals describe and explain issues and topics, focusing on subjective perspectives and interpretations.

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Hypothesis Testing

A deductive process where a general theory is tested to see if it can explain a specific problem.

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Deduction Begins with...

False. Deductive investigation starts with a theory or general statement.

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Precision in Research

False. Precision refers to the degree to which repeated measurements show the same result.

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Inductive Reasoning

True. Inductive research involves observing specific instances to form general conclusions.

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Epistemology's Role

True. Epistemology is the study of knowledge; understanding it helps to interpret diverse research approaches.

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Pragmatism Definition

False. Pragmatism combines belief in an external reality with the view that objective measurement can be useful.

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Variable

A factor that can take on different values at different times or for different respondents.

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Dependent Variable

The variable being predicted or explained; its value depends on other variables.

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Independent Variable

The variable that influences or predicts the dependent variable.

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Mediating Variable

A variable that explains the relationship between the independent and dependent variables.

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Moderating Variable

A variable that influences the strength or direction of the relationship between independent and dependent variables.

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Theory

An organized collection of interconnected ideas that explain how a particular phenomenon works.

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Establishing Rapport

Building trust and relationships with participants over time.

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Active Listening

Listening attentively to understand the participant's perspective.

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Reciprocity

Giving something back to participants, like sharing findings.

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Confidentiality

Ensuring subjects can share sensitive info without exposure.

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Field Notes

Detailed records of observations and conversations.

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Sequential Activity Recording

Capturing events in the order they occurred.

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Exact Quotes

Word-for-word records of quotes during observations.

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Coding Scheme

Pre-determined categories for recording observations.

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Purpose of Dependent Variable

To generate ideas for further exploration and research.

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Action Research Project

A research approach focused on enacting planned changes within a specific context.

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Causal Research

Research designed to determine if one or more variables causes or affects one or more outcome variables.

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Descriptive Research

Research that describes the characteristics of a population or phenomenon being studied.

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Research Design Element

A fundamental plan for guiding the collection and analysis of data in a research study.

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Triangulation in Research

The idea behind this is that confidence in results increase when different methods or sources converge.

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Descriptive Research

Research that collects data about people, events, or situations.

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Longitudinal Study

A study in which data are collected at multiple points in time.

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Hawthorne Effect

Subjects' behavior changes because they know they are being watched.

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Pure Participation

Researcher fully immerses themselves in the observed context.

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Descriptive Observation

Initial, broad observation to identify key themes.

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Concealed Observation

Research where subjects don't know they're being observed.

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Observational Method

Suitable for non-self-report data and multiple questions.

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Structured observation

Looks selectively at a predetermined phenomenom.

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