BMKT 4503 Business Research Methods Session 9
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Questions and Answers

Which type of question helps respondents make quick decisions and helps researchers to code?

  • Ambiguous question
  • Double-barreled question
  • Open-ended question (correct)
  • Social desirability question

In questionnaire design, what type of questions should be avoided to prevent bias?

  • Positive statements
  • Double negatives
  • Leading questions (correct)
  • Recall dependent questions

What is the recommended length for a question in questionnaire design?

  • Exactly one full line in print
  • Less than one full line in print
  • Less than 20 words (correct)
  • More than 20 words

Which mode of data collection ensures almost 100% response rate but requires time and effort?

<p>Personally administered questionnaires (D)</p> Signup and view all the answers

What type of variable measurement involves direct observable physical phenomena or features?

<p>Direct observable (A)</p> Signup and view all the answers

Which of the following is NOT a characteristic of quantitative research topics?

<p>Explaining the validity and reliability of qualitative data (D)</p> Signup and view all the answers

What is the main purpose of a questionnaire in the research process?

<p>To collect quantitative data through pre-formulated written questions (B)</p> Signup and view all the answers

Which step is typically involved in the process of using a questionnaire for quantitative research?

<p>Administering pre-formulated written questions to respondents (A)</p> Signup and view all the answers

What is the primary focus of quantitative research topics related to questionnaire design?

<p>Ensuring the accurate measurement of variables through structured questions (D)</p> Signup and view all the answers

Which type of research primarily emphasizes the use of pre-formulated, written set of questions for data collection?

<p>Quantitative research (C)</p> Signup and view all the answers

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