Podcast
Questions and Answers
Applied research aims to generate new knowledge by solving current problems faced by managers.
Applied research aims to generate new knowledge by solving current problems faced by managers.
False (B)
Basic research focuses on comprehending how organizational problems can be solved.
Basic research focuses on comprehending how organizational problems can be solved.
True (A)
The growth rate of Apple's iPod in 2008 was 200%.
The growth rate of Apple's iPod in 2008 was 200%.
False (B)
According to an analyst, there is a limited group of people interested in iPods or portable media players.
According to an analyst, there is a limited group of people interested in iPods or portable media players.
Concerns about obesity and health have led to an increase in U.S. soda consumption for nine years.
Concerns about obesity and health have led to an increase in U.S. soda consumption for nine years.
Coke and Pepsi are relying on existing diet versions of their colas due to the popularity of artificial sweeteners.
Coke and Pepsi are relying on existing diet versions of their colas due to the popularity of artificial sweeteners.
The sales decline of Diet Coke in the U.S. is higher than the decline of American cola sales in general.
The sales decline of Diet Coke in the U.S. is higher than the decline of American cola sales in general.
Managers should be knowledgeable about research methods to help them discriminate between good and bad research.
Managers should be knowledgeable about research methods to help them discriminate between good and bad research.
Internal researchers have the advantage of bringing fresh ideas to the table.
Internal researchers have the advantage of bringing fresh ideas to the table.
External researchers bring the advantage of better technical training compared to internal researchers.
External researchers bring the advantage of better technical training compared to internal researchers.
Flashcards
Applied Research vs. Problems
Applied Research vs. Problems
Applied research addresses current management problems, aiming to create solutions.
Basic Research vs. Problem Solving
Basic Research vs. Problem Solving
Basic research focuses on understanding organizational problems, not solving them immediately.
iPod Growth Rate 2008
iPod Growth Rate 2008
The iPod's growth rate in 2008 was not 200%.
Limited iPod Interest
Limited iPod Interest
Signup and view all the flashcards
Soda Consumption & Obesity
Soda Consumption & Obesity
Signup and view all the flashcards
Diet Coke vs. Sales
Diet Coke vs. Sales
Signup and view all the flashcards
Research Method Knowledge
Research Method Knowledge
Signup and view all the flashcards
Internal vs. External Researchers
Internal vs. External Researchers
Signup and view all the flashcards
