Podcast Beta
Questions and Answers
Applied research aims to generate new knowledge by solving current problems faced by managers.
False
Basic research focuses on comprehending how organizational problems can be solved.
True
The growth rate of Apple's iPod in 2008 was 200%.
False
According to an analyst, there is a limited group of people interested in iPods or portable media players.
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Concerns about obesity and health have led to an increase in U.S. soda consumption for nine years.
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Coke and Pepsi are relying on existing diet versions of their colas due to the popularity of artificial sweeteners.
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The sales decline of Diet Coke in the U.S. is higher than the decline of American cola sales in general.
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Managers should be knowledgeable about research methods to help them discriminate between good and bad research.
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Internal researchers have the advantage of bringing fresh ideas to the table.
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External researchers bring the advantage of better technical training compared to internal researchers.
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