Research Methods in Business

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What is the primary goal of applied research?

To find a solution to an immediate problem faced by society or an industrial or business organization.

What is action research in the context of applied research?

Guiding businesses to find practical solutions to problems.

What is the focus of research and development in applied research?

Creating new products or services to meet a target market's needs.

What is the main difference between qualitative research and applied research?

Qualitative research studies human behavior, while applied research finds solutions to immediate problems. Signup and view all the answers

How can applied research be used to improve customer retention?

By conducting a study to improve patient retention at a dentist's office. Signup and view all the answers

What is the primary intention of conducting pure research?

To design different tools for solving various problems, and to develop theories and generalizations. Signup and view all the answers

What is the scope of pure research?

It is limited to a single situation and does not apply to a wider area. Signup and view all the answers

What type of research is concerned with the development of theories and generalizations?

Pure research Signup and view all the answers

What is the primary difference between pure research and applied research?

Pure research is focused on intellectual exploration and developing theories, whereas applied research is focused on solving a specific practical problem. Signup and view all the answers

What enables researchers to pursue pure research?

Funds provided by educational institutions and government. Signup and view all the answers

What is the objective of basic research?

To develop theories and generalizations. Signup and view all the answers

What is the characteristic of empirical research?

It is concerned with the development of theories and generalizations through observation and experimentation. Signup and view all the answers

What type of research is focused on describing a situation or phenomenon?

Descriptive research Signup and view all the answers

What is the objective of exploratory research?

To explore and gain a better understanding of a phenomenon or situation. Signup and view all the answers

What is the characteristic of conceptual research?

It is focused on developing concepts and ideas, rather than empirical observations. Signup and view all the answers

Research Methods in Business

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