Business Model and Digital Platforms Quiz

Structured business processes are the methods used to organize how a company creates value. This includes defining the flow of activities and resources.

The focus is on identifying who can best deliver what the business needs, allowing the business to focus on its core activities.

Understanding the cost structure helps in identifying the most significant costs, where and when they occur, and if they contribute to customer value.

<p>Companies like Amazon, Apple, Alibaba, Google, and Uber are examples of companies that have achieved combinatorial disruptions.</p> Signup and view all the answers

<p>The starting points are customer segments and the value propositions.</p> Signup and view all the answers

<p>The three categories are 'professional jobs', 'social jobs', and 'personal jobs'.</p> Signup and view all the answers

<p>When creating a value proposition, negative emotions or problems that a customer may have, should be avoided.</p> Signup and view all the answers

<p>A business's value proposition should address and fulfill the various needs of a customer, whether professional, social or personal.</p> Signup and view all the answers

<p>operational activity (sales), strategic function (department), and normative corporate purpose (customer orientation)</p> Signup and view all the answers

<p>technology (band-width), globalization (ubiquitous availability), the pandemic (social physical isolation) and conflict resolution (arab spring).</p> Signup and view all the answers

<p>the desire for communication, i.e. appreciation, information transparency, and being included in social processes</p> Signup and view all the answers

<p>the exchange of products, services, information, stocks, currencies and social currencies</p> Signup and view all the answers

<p>Digital platforms rarely have their own resources in the field they are brokering.</p> Signup and view all the answers

<p>Multi-sided platforms</p> Signup and view all the answers

<p>Transactions</p> Signup and view all the answers

<p>a large number of users using the platform</p> Signup and view all the answers

<p>Professional Jobs, Social Jobs, and Personal Jobs.</p> Signup and view all the answers

<p>Helping to create and enforce happy experiences.</p> Signup and view all the answers

<p>These are unexpected needs that, when fulfilled, can positively surprise customers.</p> Signup and view all the answers

<p>Customers not wanting to spend time browsing bookstores.</p> Signup and view all the answers

<p>By offering niche products that cater to specific interests.</p> Signup and view all the answers

<p>Understanding customer needs allows businesses to create targeted and effective offerings.</p> Signup and view all the answers

<p>Positive emotions enhance customer satisfaction, leading to increased loyalty.</p> Signup and view all the answers

<p>They can lead to uncertainty about receiving what was ordered.</p> Signup and view all the answers

<p>The focus has shifted from the context of the banner to targeting specific users based on their behavior.</p> Signup and view all the answers

<p>Cookies track and document user behavior on websites, allowing advertisers to understand what products visitors have looked at.</p> Signup and view all the answers

<p>It allows advertisers to target users based on previous interactions, even across unrelated websites.</p> Signup and view all the answers

<p>DSPs help advertisers identify and purchase advertising space that targets their desired audience.</p> Signup and view all the answers

<p>SSPs provide information about available advertising spaces and the pricing set by publishers.</p> Signup and view all the answers

<p>It involves matching the advertisers' criteria with user profiles offered by publishers to identify ad space.</p> Signup and view all the answers

<p>The DSP sends a bid representing the maximum price the advertiser is willing to pay for the ad space.</p> Signup and view all the answers

<p>Algorithms in DSP identify matches between advertisers' characteristics and user personas from SSP offerings.</p> Signup and view all the answers

<p>Product, Price, Place, Promotion.</p> Signup and view all the answers

<p>It describes the purpose of the company in creating value for its stakeholders.</p> Signup and view all the answers

<p>They inform recipients about products, leading to an influencer function that ideally results in desired behaviors.</p> Signup and view all the answers

<p>Macroeconomic functions focus on competitive advantage and societal impacts, while microeconomic functions focus on individual consumer behaviors.</p> Signup and view all the answers

<p>Product, Price, Place, Promotion, People, Process, Physical evidence.</p> Signup and view all the answers

<p>Social media facilitates entertainment, leisure, and influences customers' feelings and perceptions.</p> Signup and view all the answers

<p>It helps strengthen interests, stabilize attitudes, and concretize intentions to act.</p> Signup and view all the answers

<p>It refers to differentiating a company from its competitors within the marketplace.</p> Signup and view all the answers

<p>Trigger emails are automated messages sent based on specific actions or behaviors of customers, such as birthdays or account balances, which can enhance customer engagement and retention.</p> Signup and view all the answers

<p>Re-Targeting emails are sent to customers who have recently completed a transaction to encourage further engagement or inform them about additional products.</p> Signup and view all the answers

<p>The Reception Rate measures the percentage of sent emails that have been successfully delivered to recipients, indicating the effectiveness of the email list.</p> Signup and view all the answers

<p>The Bounce Rate reflects the percentage of emails that were not successfully delivered, either due to invalid addresses or other issues.</p> Signup and view all the answers

<p>The Opening Rate is the proportion of recipients who open an email, serving as a key indicator of its effectiveness in capturing attention.</p> Signup and view all the answers

<p>The Click-Through-Rate measures the percentage of recipients who clicked on links within an email, indicating the level of engagement and interest in the content.</p> Signup and view all the answers

<p>The Cancellation Rate indicates the percentage of recipients opting out of a mailing list, suggesting their dissatisfaction or disengagement with the content.</p> Signup and view all the answers

<p>The Conversion Rate measures how many recipients performed the desired action, such as making a purchase, after receiving an email.</p> Signup and view all the answers

Understanding the roles of marketing in operations, strategy, and corporate purpose.

Business systems enabling value-creating interactions between suppliers and customers.

Technology, globalization, pandemic needs, and conflict resolutions drive platform development.

Digital platforms allow the exchange of products, services, information, and social influence.

Platforms seldom own the resources they broker, like Airbnb or Uber.

Platforms that serve multiple user groups simultaneously.

The fundamental role of digital platforms is to facilitate transactions between users.

The appeal of a platform is driven by the number of transactions and users.

The external organizations or entities that help a business achieve its objectives.

The framework outlining significant costs of running a business model.

A framework for how a company creates, delivers, and captures value.

Categories that classify how digital platforms create value.

The process of deciding between producing in-house or purchasing from external suppliers.

Innovations that arise from combining existing technologies and business models.

The different groups of people or organizations served by a business.

The promise of value to be delivered to customers, addressing their needs.

Automated buying and selling of online advertising space using data and algorithms.

Small pieces of data stored on users' devices, tracking web behavior.

A platform that allows advertisers to buy ad space targeting specific audiences.

Data-driven representations of visitors based on behavior and preferences.

A platform managing ad spaces available for advertisers.

Connecting DSP and SSP to find appropriate ad placements based on user data.

Real-time bidding for ad space where advertisers compete.

The maximum price an advertiser is willing to pay for an ad.

The goal of marketing is to satisfy customer needs.

The foundational elements of marketing: Product, Price, Place, Promotion.

An extension of the Four Ps, adding People as a critical element.

An extension of the marketing mix: Product, Price, Place, Promotion, People, Process, Physical evidence.

Activities that inform and influence consumer behavior effectively.

Functions focusing on competitive differentiation and societal influence.

Establishing a mission and values that guide company actions for stakeholder value.

The role of informing consumers to ideally lead to a desired behavior, like purchasing.

Conditions or experiences that are unpleasant or inconvenient for customers.

Feelings that customers experience when a product exceeds their expectations or creates joy.

Hidden or unexpressed desires that customers have, which businesses can fulfill.

Tasks or responsibilities employees undertake in a business context.

Interactions and relationships that customers seek in their social lives.

Tasks and experiences that relate to an individual's personal life and satisfaction.

The benefits that arise from alleviating customer pain points or fulfilling their needs.

Emails sent to prompt specific actions from customers.

Emails sent to customers based on their recent behavior or purchases.

Percentage of sent emails that are successfully received.

Percentage of emails that were not delivered.

Percentage of emails that recipients opened.

Percentage of email recipients who clicked on links within the email.

Percentage of subscribers who opt-out from mailing lists.

Percentage of customers who take a desired action after receiving an email.