Business English: Marketing Management Chapter 1

Business English Course

• Course instructor: Dr. Marwa Sayed
• Course content includes topics on Marketing Management, Accounting, and Human Resource Management

Marketing Management

• Chapter 1: Focuses on the definition, objectives, research, promotional strategies, consumer loyalty, and sales techniques
• Learning Goals: After studying, students will be able to identify the concept of marketing, its importance, marketing objectives, marketing research. Analyze brainstorming promotional companies, identify customer loyalty, and describe sales techniques and strategies.
• Marketing Definition:
  • Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
  • Marketing is a management process of identifying, anticipating, and satisfying customer requirements.
  • It is a human activity focused on satisfying human needs and wants through an exchange process.
  • It involves delivering the right product, at the right place, at the right time, and at the right price.
• Marketing Importance:
  • Marketing is crucial for organizations, individuals, society, and the economy as a whole.
  • For companies, marketing helps generate income, plan and make decisions, distribute products and services, exchange information, adapt to changing environments, expand globally, and build a good reputation.
  • For consumers, marketing provides quality and variety in products, enhances knowledge, improves selection opportunities, and promotes satisfaction.
  • For society, marketing contributes to employment, fosters a higher standard of living, creates utilities, reduces costs, solves social problems, eases life, and enriches society overall.

Accounting

• Chapter 2: Addresses accounting definitions, budgets, financial reports, and the financial environment
• Detailed outlines of the topics are not present

Human Resource Management

• Chapter 3: Covers HRM definitions, employee commitment, employee retention, performance evaluation, and hiring/promotion practices
• Detailed outlines of the topics are not present

This quiz covers Chapter 1 of the Marketing Management section in the Business English course. Students will explore fundamental marketing concepts, objectives, research methods, promotional strategies, and sales techniques. Test your understanding of key terminology and principles vital for effective marketing strategies.