Business Diversification Concepts

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Questions and Answers

A firm may diversify into related businesses, where benefits derive from ______ relationships.

horizontal

When a firm diversifies into unrelated businesses, benefits derive from ______ relationships.

hierarchical

Related diversification enables a firm to benefit from horizontal relationships across different ______.

businesses

Economies of ______ allow businesses to leverage core competencies and sharing related activates.

<p>scope</p> Signup and view all the answers

Sharing ______ is a primary advantage of diversification.

<p>competencies</p> Signup and view all the answers

Core ______ reflect the collective learning in organizations.

<p>competencies</p> Signup and view all the answers

Corporations can achieve ______ by sharing activities across their business units.

<p>synergy</p> Signup and view all the answers

Sharing tangible and value-creating activities can provide ______.

<p>payoffs</p> Signup and view all the answers

Market power can lead to the creation of value and synergy through pooled ______ power.

<p>negotiating</p> Signup and view all the answers

When a firm becomes its own supplier, it is called ______ integration.

<p>backward</p> Signup and view all the answers

When a firm becomes its own distributor, it is called ______ integration.

<p>forward</p> Signup and view all the answers

Every market transaction involves some transaction ______.

<p>costs</p> Signup and view all the answers

Unrelated diversification enables a firm to benefit from vertical or hierarchical relationships between the corporate office and individual business units through corporate ______ advantage.

<p>parenting</p> Signup and view all the answers

Asset, capital, and management ______ is a way a company can restructure to redistribute assets.

<p>restructuring</p> Signup and view all the answers

In restructuring the parent ______.

<p>intervenes</p> Signup and view all the answers

Transaction costs include search costs, negotiating costs, contract costs, monitoring costs and ______ costs.

<p>enforcement</p> Signup and view all the answers

______ involve a combination or consolidation of two firms to form a new legal entity.

<p>Mergers</p> Signup and view all the answers

______ involve one firm buying another either through stock purchase, cash, or the issuance of debt.

<p>Acquisitions</p> Signup and view all the answers

Acquiring valuable resources can expand product offerings and services and/or enter new ______ segments.

<p>market</p> Signup and view all the answers

Mergers and acquisitions help a firm develop ______.

<p>synergy</p> Signup and view all the answers

______ premiums for acquisitions are typically very high.

<p>Takeover</p> Signup and view all the answers

A common result of an acquisition can be ______.

<p>divestment</p> Signup and view all the answers

Divestment objectives include cutting the financial losses of a failed ______.

<p>acquisition</p> Signup and view all the answers

Strategic alliances and joint ventures are cooperative relationships between two or more firms with potential ______.

<p>advantages</p> Signup and view all the answers

Asset restructuring involves the sale of ______ assets.

<p>unproductive</p> Signup and view all the answers

______ restructuring involves changes in the top management team.

<p>management</p> Signup and view all the answers

Portfolio management involves a better understanding of the ______ position of an overall portfolio.

<p>competitive</p> Signup and view all the answers

The Boston Consulting Group's (BCG) growth/share matrix is used in ______ management.

<p>portfolio</p> Signup and view all the answers

One limitation of portfolio models is that SBUs are compared on only ______ dimensions.

<p>two</p> Signup and view all the answers

Diversification can reduce variability in ______ and profits over time.

<p>revenues</p> Signup and view all the answers

Diversification can be accomplished via mergers and ______.

<p>acquisitions</p> Signup and view all the answers

Internal development through corporate ______ is a means of diversification.

<p>entrepreneurship</p> Signup and view all the answers

The graphic is divided into four sections: stars, question marks, cash cows, and ______.

<p>dogs</p> Signup and view all the answers

The y axis is industry growth rate divided into ______ from 2 to 22.

<p>percentages</p> Signup and view all the answers

The x axis is the relative market share 10 x to ______ x.

<p>0.1</p> Signup and view all the answers

The size of the ______ represents the relative size of the business unit in terms of revenues.

<p>circle</p> Signup and view all the answers

As the text says, market ______ is central to the B C G matrix.

<p>share</p> Signup and view all the answers

Greater marketing ______ is a benefit of strategic alliances.

<p>expertise</p> Signup and view all the answers

The ability to reduce manufacturing costs is a benefit in the ______ chain

<p>value</p> Signup and view all the answers

Partners should have ______ strengths.

<p>complementary</p> Signup and view all the answers

Corporate ______ is one of the reasons companies internally develop new products

<p>entrepreneurship</p> Signup and view all the answers

Managers may act in their own self interest, eroding rather than enhancing value ______

<p>creation</p> Signup and view all the answers

______ are an example of antitakeover tactics

<p>Greenmail</p> Signup and view all the answers

Firms can create value through ______

<p>diversification</p> Signup and view all the answers

______ are a key component of corporate-level strategy.

<p>Core Competencies</p> Signup and view all the answers

Flashcards

Related Diversification

A company expands into businesses that share similar core competencies, resources, or activities. This creates synergies and increases efficiency by leveraging existing strengths.

Core Competencies

The skills, knowledge, and abilities that a company possesses and that are essential to its competitive advantage. These competencies can be applied across different businesses to create value.

Leveraging Core Competencies

Sharing core competencies across different businesses within a company. This can lead to cost savings, efficiency improvements, and enhanced market power.

Sharing Activities

A company's ability to share activities across its business units. This can involve sharing tangible resources like production facilities or intangible resources like marketing expertise.

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Vertical Integration

A strategy where a company expands into businesses along its value chain, either upstream or downstream. This can involve acquiring suppliers or distributors.

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Unrelated Diversification

A type of diversification where a company expands into businesses that are unrelated to its existing core competencies. This can create value by leveraging support activities or creating economies of scale.

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Corporate Office

The central organizational unit that manages a diversified corporation. It can add value by allocating resources, monitoring performance, and providing strategic guidance.

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Economies of Scale

A company's ability to achieve greater output and efficiency by increasing its production scale. This can be achieved by sharing resources, reducing fixed costs, and leveraging bargaining power.

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Asset Restructuring

The process of selling off assets that are not generating profits.

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Capital Restructuring

Adjusting the mix of debt and equity financing used by a company.

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Management Restructuring

Making changes to the top management team, organizational structure, and reporting relationships within a company.

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Boston Consulting Group Matrix (BCG Matrix)

A portfolio management technique that involves evaluating businesses within a company based on their market share and growth rate.

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Risk Reduction Through Diversification

The reduction of risk through diversification.

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Mergers and Acquisitions (M&A)

The process of combining businesses to create a larger, more diverse entity.

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Internal Development

The process of developing new businesses internally, through innovation and entrepreneurship.

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Pooled Negotiating Power

The ability of a company to gain greater bargaining power with suppliers and customers by combining resources, assets, or operations. This leads to a more dominant market presence.

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BCG Growth/Share Matrix

A model that categorizes businesses based on their market share and market growth rate. Businesses with high market share and high growth rate are considered 'stars,' while those with low market share and low growth rate are 'dogs.'

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Corporate Parenting Advantage

The role of a corporate office in creating value by providing expertise, central functions, and restructuring initiatives to individual business units. It focuses on strategically managing and improving the performance of these units.

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Transaction Costs

The costs associated with engaging in market transactions. It involves searching for suppliers, negotiating contracts, monitoring performance, and enforcing agreements.

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Backward Integration

A vertical integration strategy where a company acquires or develops upstream businesses, effectively becoming its own supplier. It aims to control the source of raw materials or components.

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Forward Integration

A vertical integration strategy where a company acquires or develops downstream businesses, effectively becoming its own distributor. It aims to control the distribution and delivery of its products.

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What is a merger?

A merger involves two companies combining to form a new legal entity, often on relatively equal terms. This option is less frequent compared to acquisitions.

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What is an acquisition?

An acquisition occurs when one company buys another, using methods such as stock purchase, cash, or debt issuance. This is a more common strategy compared to mergers.

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Why is acquisition faster?

Acquisitions can be faster than building a new business or developing a new product line. Buying another company provides instant access to resources, customers, and expertise.

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How do acquisitions benefit companies?

Acquisitions benefit companies by allowing them to gain valuable resources, expand their product offerings, and penetrate new market segments.

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What is synergy in M&A?

Mergers and Acquisitions can create synergy, where the combined entity performs better than the sum of its parts. Synergy can be achieved through leveraging core competencies, sharing activities, and building market power.

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What is divestiture?

Divestment happens when a company sells off a part of its business. It can be used to focus on core businesses, free resources, raise cash, or address issues like failed acquisitions.

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How to achieve successful divestiture?

Successful divestiture involves removing emotions, understanding the value of the business being sold, timing the deal correctly, finding a suitable buyer, creating a compelling story about the business, running divestitures systematically, and communicating effectively.

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What are strategic alliances & joint ventures?

Strategic alliances and joint ventures involve partnerships between two or more companies to achieve specific goals. It's a way to share resources, enter new markets, or gain access to new expertise.

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What is the Boston Consulting Group (BCG) Matrix?

A tool used by businesses to analyze their product portfolio and prioritize investments based on market share and growth rate. The four quadrants are Stars (high market share, high growth), Cash Cows (high market share, low growth), Question Marks (low market share, high growth), and Dogs (low market share, low growth).

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What are Stars in the BCG Matrix?

A product with high market share and high growth potential in the BCG Matrix. They require significant investment to maintain growth.

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What are Cash Cows in the BCG Matrix?

Products with high market share but low growth potential in the BCG Matrix. They generate cash flow for the company and require little investment.

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What are Question Marks in the BCG Matrix?

Products with low market share but high growth potential in the BCG Matrix. They require careful evaluation as they may need significant investment to become Stars.

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What are Dogs in the BCG Matrix?

Products with low market share and low growth potential in the BCG Matrix. They may be a drain on company resources and should be considered for divestment.

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Strategic Alliance Partner Criteria

Partners in a strategic alliance should bring unique strengths that complement each other, creating a synergy that is easily protected and maintained.

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Internal Development Advantages & Disadvantages

Internal development of new ventures allows a company to keep all profits and avoid merging different cultures, but can be time-consuming and require continuous new skill development.

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Corporate Entrepreneurship

Corporate entrepreneurship involves a company creating new businesses within its existing structure to exploit new opportunities and create value.

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Managerial Motives

Managers motivated by personal gain may prioritize their own interests over shareholder value, leading to actions that don't necessarily create long-term value for the company.

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Antitakeover Tactics

Antitakeover tactics, like greenmail and golden parachutes, are designed to protect a company from hostile takeover, but can raise ethical concerns as they might not act in the best interest of shareholders.

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Diversification

Diversification involves expanding a company's operations into new product lines or markets to create value through shared infrastructure and core competencies.

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Sharing Infrastructure

Sharing infrastructure refers to utilizing existing resources and systems across different parts of a company, reducing costs and improving efficiency.

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Study Notes

Corporate-Level Strategy

  • Corporate-level strategy focuses on what businesses a company should compete in, and how these businesses can be managed to create synergy. Synergy means creating more value by working together than if the businesses were independent.

Learning Objectives

  • Identify the reasons for diversification failure.
  • Explain how managers can create value through diversification initiatives.
  • Explain how related diversification creates synergistic benefits and market power.
  • Explain how unrelated diversification creates synergistic benefits.
  • Describe methods of engaging in diversification (mergers, acquisitions, joint ventures, internal development).
  • Identify managerial behaviors that hinder value creation.

Reasons for Diversification Failures

  • Paying too much for the target firm.
  • Failing to integrate acquired businesses into the corporate family.
  • Undertaking diversification initiatives that are easily imitated by competitors.

Making Diversification Work

  • Diversification initiatives must create value for shareholders. This can be through:
    • Mergers and acquisitions
    • Strategic alliances
    • Joint ventures
    • Internal development
  • Diversification should produce synergy, meaning the combined value should be greater than the sum of individual business units.
  • Enables a firm to benefit from horizontal relationships across different businesses.
    • Allows businesses to leverage core competencies.
    • Enables sharing of activities, increasing revenue and differentiation.
    • Creates market power through pooled negotiating power and vertical integration.
  • Questions for consideration include:
    • Is the quality of current suppliers and distributors satisfactory?
    • Are there activities in the industry's value chain that are currently outsourced that could be a source of profit?
    • How stable is demand for the organization's products?
    • Does the company have the necessary competencies to execute integration strategies?
    • Are there potential negative impacts on stakeholders?
  • Every transaction has costs.
    • Search costs
    • Negotiating costs
    • Contract costs
    • Monitoring costs
    • Enforcement costs
    • Transaction-specific investments
    • Administrative costs

Unrelated Diversification

  • Enables a firm to benefit from vertical or hierarchical relationships between the corporate office and individual business units.
    • Corporate parenting advantage, providing competent central functions.
    • Restructuring to redistribute assets.
    • Portfolio management, using tools like the BCG growth/share matrix.

Unrelated Diversification: Parenting and Restructuring

  • Corporate office creates value through management expertise and competent functions.
  • Restructuring:
    • Asset restructuring: Sale of unproductive assets
    • Capital restructuring: Changes in debt-equity mix
    • Management restructuring: Changes in top management, organizational structure, and reporting relationships.

Unrelated Diversification: Portfolio Management

  • Improves understanding of competitive position of a portfolio of businesses.
    • Suggests strategic alternatives for each business.
    • Identifies priorities for resource allocation.
    • Uses the BCG growth/share matrix.

Unrelated Diversification: Portfolio Management BC G

  • The BCG matrix graphically displays business units based on their industry growth rate and relative market share.

Unrelated Diversification: Portfolio Management - Limitations

  • SBUs are compared on two dimensions only, considering each as a standalone entity.
  • The graphical model is oversimplified and doesn't account for possible synergies.
  • Strict rules for resource allocation can hinder long-term viability.

Goal of Diversification (Risk Reduction?)

  • Diversification can reduce revenue and profit variability, but shareholders can diversify portfolios at lower costs.
  • Economic cycles are difficult to predict hindering the value of diversification to reduce risk.

Means of Diversification

  • Mergers and Acquisitions
  • Divestment
  • Pooling resources through strategic alliances and joint ventures
  • Internal development through corporate entrepreneurship

Mergers and Acquisitions

  • Mergers: Combination or consolidation of two firms.
  • Acquisitions: One firm buying another. Motives include: acquiring valuable resources, expanding product/service offerings. Also:
    • Leveraging core competencies
    • Sharing Activities
    • Building market power
    • Limitations include high takeover premiums, imitation by competitors, managers' self-interest, and cultural issues

Divestment

  • Divesting is the sale of a company or part of a business. Objectives include:
    • Cutting losses from failed acquisitions
    • Focusing on core businesses
    • Generating funds to support existing operations
    • Creating value through the sale of less profitable segments

Divestment Success

  • Removing emotion
  • Knowing business value
  • Timing the deal
  • Maintaining buyers
  • Clearly communicating the process

Strategic Alliances and Joint Ventures

  • Cooperative relationships between two or more firms with potential advantages.
  • Motives include: Expanding into new markets, reducing costs, developing new technologies.
  • Limitations include selecting compatible partners with unique strengths to foster synergy.

Internal Development

  • Corporate entrepreneurship and new venture development.
  • Motives include not needing external capital or partners which leads to quicker and simpler gains.
  • Limitations include time-consuming processes and sustained capability development.

Managerial Motives

  • Managers' self-interest can erode value creation.
  • Growth for growth's sake, egotism, and seeking prestige/promotion.
  • Tactics like antitakeover measures (greenmail, golden parachutes, poison pills) are often utilized.

Reflecting on Career Implications

  • Focus on developing core competencies and skills applicable to diverse settings.
  • Examine how competencies and value can be generated across units related to value chain activities.

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