Business Communication: New Media and Skimming
30 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is Erna's current role within the IIE?

  • Postgraduate Certificate in Higher Education Student
  • Faculty Head of Business
  • University of Pretoria Lecturer
  • Head of Programme for the Faculty of Business (correct)

Where did Erna complete her Postgraduate Certificate in Higher Education (PGCHE)?

  • IIE
  • University of Pretoria (correct)
  • Faculty of Business
  • University of Business

Which of the following best describes the relationship between Erna and the IIE?

  • Erna is a researcher for the IIE.
  • Erna is a guest lecturer at the IIE.
  • Erna manages a program at the IIE. (correct)
  • Erna is a student at the IIE.

What is the purpose of a Postgraduate Certificate in Higher Education (PGCHE)?

<p>To prepare individuals for teaching in higher education. (A)</p> Signup and view all the answers

Considering Erna's qualifications and role, what area of expertise does she likely possess?

<p>Curriculum and program management. (B)</p> Signup and view all the answers

What is the MOST advanced academic qualification held by the individual described?

<p>Doctorate in Interpersonal Communication (C)</p> Signup and view all the answers

Which sector(s) has the individual worked in as a lecturer?

<p>Both public and private higher education (C)</p> Signup and view all the answers

An institution is seeking a lecturer with experience in communication theories and organisational behaviour. How well does this individual's background align with the institution's needs?

<p>Very well, they possess a doctorate in a relevant communication field and a master's in organisational communication. (C)</p> Signup and view all the answers

Which of the following best describes the scope of the individual's lecturing experience?

<p>A combination of full-time and part-time roles. (A)</p> Signup and view all the answers

Suppose a university is creating a new course focusing combining interpersonal and organisational communication skills. In what capacity could this individual contribute?

<p>As the primary course developer and lecturer, given their advanced degrees in both fields. (A)</p> Signup and view all the answers

What is the primary focus of the illustrated edition regarding new media in the workplace?

<p>Exploring the challenges of integrating new media sources into business communication. (B)</p> Signup and view all the answers

Which aspect of business communication is emphasized, in relation to new media?

<p>The appropriate ways new media can be integrated into business communication practices. (D)</p> Signup and view all the answers

Why is it important to understand the challenges of using new media in business communication?

<p>To prepare for and mitigate potential negative impacts on communication effectiveness. (D)</p> Signup and view all the answers

What would be the least effective strategy for incorporating new media into business communication practices?

<p>Ignoring employee feedback on the usability and effectiveness of new media tools. (A)</p> Signup and view all the answers

In the context of using new media, what constitutes an 'effective' business communication practice?

<p>A practice that ensures messages are accurately conveyed, received, and understood by the intended audience. (C)</p> Signup and view all the answers

What primary characteristic defines South African organizations due to the nation's cultural composition?

<p>Diversity (C)</p> Signup and view all the answers

Which attribute is most likely to be seen in South African organizations, given the multicultural nature of the country?

<p>A wide range of cultural backgrounds among employees. (B)</p> Signup and view all the answers

In what way does South Africa's multiculturalism primarily impact its organizational structures?

<p>By fostering a business environment that necessitates inclusive policies. (D)</p> Signup and view all the answers

If a company is operating in South Africa, what strategy would be MOST beneficial given the national context?

<p>Implementing diversity and inclusion programs to leverage cultural variety. (B)</p> Signup and view all the answers

Considering South Africa's multicultural society, how would a company's diversity policy MOST likely affect its performance?

<p>It is likely to enhance creativity and problem-solving due to varied perspectives. (A)</p> Signup and view all the answers

A student is preparing for a final exam and has a limited amount of time to review a large amount of material. Which of the following strategies best utilizes the skimming technique?

<p>Quickly reading through headings, subheadings, and the first sentences of paragraphs. (C)</p> Signup and view all the answers

Which scenario would benefit most from using skimming as a reading strategy?

<p>Reviewing a research paper to decide if it contains relevant information for your study. (D)</p> Signup and view all the answers

A project manager needs to update a team on the key points of a lengthy report before a meeting but only has 15 minutes to prepare. What is the most effective approach?

<p>Skimming the report to identify headings, summaries, and key phrases. (C)</p> Signup and view all the answers

In which situation would skimming be the least appropriate reading strategy?

<p>Proofreading a final draft of your own essay for grammatical errors. (D)</p> Signup and view all the answers

A student needs to write a research paper but is overwhelmed by the number of potential sources. How can the student use skimming to efficiently narrow down their focus?

<p>Skimming the introductions, conclusions, and abstracts of the sources to assess their relevance. (D)</p> Signup and view all the answers

Which of the following is the MOST important reason for using appropriate referencing in academic essay writing?

<p>To demonstrate the breadth of research and avoid plagiarism. (B)</p> Signup and view all the answers

What is the primary goal of focusing on readability in essay writing?

<p>To ensure the essay is accessible and easily understood by the target audience. (B)</p> Signup and view all the answers

A student is writing an essay and finds a source with a compelling argument that supports their thesis. How should they incorporate this source into their essay?

<p>Summarize the argument and cite the source appropriately. (C)</p> Signup and view all the answers

Why is understanding readability an important skill for academic writing?

<p>It helps writers adjust their writing style to suit their audience's understanding. (D)</p> Signup and view all the answers

What BEST describes the relationship between essay writing, referencing, and readability in academic success?

<p>They are interconnected components, where essay writing is enhanced by proper referencing and readability for effective communication. (A)</p> Signup and view all the answers

Flashcards

New Media Sources

Using different platforms for business communication.

Workplace Application

Applying new media effectively in a professional setting.

Challenges of New Media

Difficulties businesses encounter while using new media.

Incorporating New Media

Proper ways to introduce new media into business communication.

Signup and view all the flashcards

Business Communication Practices

Communication methods employed within a company.

Signup and view all the flashcards

What is a Lecturer?

Someone engaged in teaching at a higher education institution.

Signup and view all the flashcards

What does 'full-time' mean?

Working the standard number of hours for a job.

Signup and view all the flashcards

What is 'part-time'?

Working fewer hours than a full-time job.

Signup and view all the flashcards

What are public higher education providers?

Educational institutions like universities or colleges funded by the government.

Signup and view all the flashcards

What are private higher education providers?

Educational institutions not funded by the government.

Signup and view all the flashcards

What is skimming?

Quickly reading to identify main ideas.

Signup and view all the flashcards

When to use skimming?

Studying or revision

Signup and view all the flashcards

Purpose of skimming?

To find specific information quickly

Signup and view all the flashcards

Skimming for revision?

Quickly reviewing before an exam.

Signup and view all the flashcards

How does skimming work?

A fast reading to go through material quickly.

Signup and view all the flashcards

What is a PGCHE?

A postgraduate qualification for educators in higher education.

Signup and view all the flashcards

Where did Erna earn her PGCHE?

University of Pretoria's postgraduate certificate in higher education program.

Signup and view all the flashcards

Where is Erna Head of Programme?

The IIE's Faculty of Business.

Signup and view all the flashcards

What is a Head of Programme?

The leader of a specific academic program within a faculty.

Signup and view all the flashcards

What is the IIE?

The Independent Institute of Education. A private higher education provider in South Africa.

Signup and view all the flashcards

South African Organizations

Organizations in South Africa reflect the country's multicultural society.

Signup and view all the flashcards

Diversity

The characteristic of having varied social and cultural attributes.

Signup and view all the flashcards

Multicultural Nation

South Africa is composed of a variety of cultures and backgrounds.

Signup and view all the flashcards

Essay Writing

Writing a structured argument, often with a thesis statement and supporting evidence.

Signup and view all the flashcards

Referencing

Giving credit to the original sources of information used in your work.

Signup and view all the flashcards

Academic Skills

Skills necessary for succeeding in academic tasks and studies.

Signup and view all the flashcards

Readability

How easily written text can be understood by a reader.

Signup and view all the flashcards

Appropriate Referencing

A mark of academic honesty and scholarly integrity when writing.

Signup and view all the flashcards

Study Notes

  • The current edition emphasizes the effective use of new media sources in the workplace.
  • It addresses the challenges of using these media.
  • It provides ways to incorporate new media into effective business communication practices.
  • The author has experience as a lecturer in both public and private higher education.
  • The author holds a doctorate in Interpersonal Communication.
  • The author holds a master’s degree in Organisational Communication.
  • The author completed a postgraduate certificate in higher education (PGCHE) at the University of Pretoria.
  • The author is the Head of Programme for the Faculty of Business at the IIE.
  • Skimming can be used for studying and revision.
  • Skimming helps find information quickly.
  • Skimming can revise work and go through the work quickly.
  • South African organisations are characterised by diversity as South Africa is a multicultural nation.
  • Essay writing and appropriate referencing are needed for successful academic endeavours.
  • The elements of readability are explored.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

Description

This content emphasizes using new media in the workplace and addresses the challenges of these media. It incorporates new media into effective business communication. It also covers skimming for studying and revision to find information quickly.

More Like This

Business Communication Quiz
10 questions
Managing New Digital Communications
36 questions
Business Communication Quiz 2
28 questions
Business Communication Chapter 9
24 questions
Use Quizgecko on...
Browser
Browser