Podcast
Questions and Answers
When choosing a communication method, what factor helps determine the urgency with which the message needs to be delivered?
When choosing a communication method, what factor helps determine the urgency with which the message needs to be delivered?
- Whether the message contains confidential information.
- The number of people who need to receive the message.
- The cost of the communication method. (correct)
- Whether written evidence of the message is needed.
Which scenario best exemplifies a situation where written communication might NOT be ideal?
Which scenario best exemplifies a situation where written communication might NOT be ideal?
- Disseminating a company-wide policy to all employees.
- Relaying an urgent change in project deadline to team members. (correct)
- Providing step-by-step instructions for a complex task.
- Confirming a meeting time with a colleague.
A company wants to gather in-depth feedback on a new product from a select group of potential customers. Which research method would be most suitable?
A company wants to gather in-depth feedback on a new product from a select group of potential customers. Which research method would be most suitable?
- Statistical analysis of sales data.
- A mass marketing campaign to gauge overall interest.
- Qualitative research involving a representative sample. (correct)
- Quantitative surveys distributed to a large sample.
In what situation is one-way communication MOST appropriate?
In what situation is one-way communication MOST appropriate?
What is a primary drawback of using emails or texts for important communications?
What is a primary drawback of using emails or texts for important communications?
Which of the following is LEAST likely to be considered a visual method of communication?
Which of the following is LEAST likely to be considered a visual method of communication?
If you need to communicate confidential information, which of the following considerations is MOST important when choosing a method?
If you need to communicate confidential information, which of the following considerations is MOST important when choosing a method?
Which of the following scenarios is the BEST example of qualitative research?
Which of the following scenarios is the BEST example of qualitative research?
What is the MOST significant disadvantage of large meetings in terms of communication?
What is the MOST significant disadvantage of large meetings in terms of communication?
Why would a company choose to use posters to communicate a message?
Why would a company choose to use posters to communicate a message?
Flashcards
Qualitative research
Qualitative research
The collection of information about consumers' behavior and their opinions about products.
Sample
Sample
A representative subset of the target market selected for market research.
When is it important to consider the message being sent?
When is it important to consider the message being sent?
Critical for confidential or sensitive topics. Allows controlled information release.
How quickly message reach them
How quickly message reach them
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Is written evidence needed?
Is written evidence needed?
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Visual communication
Visual communication
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What message
What message
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Study Notes
- When choosing a method of communication, consider:
- The message, and how much information needs to be sent.
- Why it is being sent, whether the information is confidential.
- Who needs to know the message and how many people.
- How quickly the message needs to reach them, keeping in mind that urgent methods are usually more expensive.
- If written evidence is needed.
Organizational Structure in Communication
- Organizational structure can influence communication.
Visual Communication
- Examples include posters, charts, PowerPoint presentations, and videos.
Advantages and Disadvantages of Written Communication Methods
- Advantages: messages can be copied for many people, and emails/texts are quick and cheap.
- Disadvantages: messages might be difficult to understand, there is no feedback, and certain forms of written communication may be ignored or read too late.
Qualitative Research
- Focuses on collecting information about consumers' behavior and opinions about products.
Sample
- A representative sample of the target market is selected to take part in market research.
Forms of Communication
- Examples of one-way communication: memos, notices, posters.
- Examples of two-way communication: meetings, telephone, video conferencing.
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